Posts Tagged ‘ stratups ’

Brands Are Discovering Crowdfunding as a Marketing Tool

Brands Are Discovering Crowdfunding as a Marketing Tool

Since launching in 2008, crowdfunding platform Indiegogo has become known as the provenance of creative types, scrappy startups and charitable campaigns. But now, big brands are seizing on it as a way to align themselves with popular causes. DC Entertainment’s We Can Be Heroes campaign raised more than $150,000 to tackle hunger in the Horn of Africa by enticing donors with perks like collector’s edition comic books or a meet-and-greet at San Diego’s Comic-Con. Save the Drive-In, a campaign supported by Honda, is raising money to help sustain the dwindling number of drive-in movie theaters. Supporting innovation has been another popular theme. Philips recently used…

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GoFundMe And Accountability: Lax Crowdfunding Site Wants Loose Rules And Big Campaigns

GoFundMe And Accountability: Lax Crowdfunding Site Wants Loose Rules And Big Campaigns

Ever since the concept of crowd-funding first entered the mass-consciousness a few years ago, the notion of accountability has been at the forefront of the conversation. Recent stories about crowd-funding scams on PandoDaily, MSN Money and elsewhere have underscored the fears of naysayers who have said, from the beginning, that crowd-funding is simply too susceptible to those who would take advantage of people’s good nature. This fear is perhaps most prominent in GoFundMe, a kind of anti-Kickstarter crowd-funding site whose entire ethos is built around staying out of your way. Unlike Kickstarter, which is both famous and infamous for its stringent rules and all-or-nothing ethos,…

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HEADLINE NEWS

FortuneDreamHost Sets Up Crowdfunding Page to Aid Trump Government FightFortuneThe Los Angeles-based web host DreamHost, which is fighting the Department of Justice over its attempt to seize records of visitors to an anti-Donald Trump website, has launched a crowdfunding campaign to a [...]

Baltimore SunHarford still opposes crowdfunding sites for school donationsBaltimore SunRaising money through online crowdfunding sites is an ideal way for teachers to find the funds to purchase classroom materials and should be restored, the head of the Harford County teachers' u [...]

U.S. News & World ReportNo Cash for Hate, Say Mainstream Crowdfunding FirmsU.S. News & World ReportThe block on mainstream crowdfunding is just the latest blow to far-right activists operating online. In the last 24 hours, neo-Nazi website the Daily Stormer had its domain regi [...]

GeekZing Smart Light Passes Crowdfunding Goal With Flying ColorsGeekIn just five weeks, San Diego-based Team Zing has more than doubled its crowdfunding goal of $52,500, collecting nearly $125,000 from 1,115 backers. There are still five days to snag your own smart night light, availa [...]

Regulation Crowdfunding: Considerations Before Crowdfunding Your StartupLexology (registration)For startups looking to raise capital, crowdfunding looks to be to a modern solution to capital-raising concerns. In 2015, the SEC issued a rule on crowdfunding (“Regulation Crowdfunding”), [...]

LITTLE GUIDANCE FROM IRS ON TAXING CROWDFUNDING CONTRIBUTIONSBloomberg BNAWhether it's a musician raising money to produce an album, an inventor with a great idea, or a family in distress that needs help, crowdfunding through platforms such as Indiegogo and Kickstarter has become [...]

Crain's Cleveland Business'Smaller' gifts can go long way for Clinic's crowdfunding platformCrain's Cleveland BusinessFor an institution accustomed to securing multimillion-dollar donations, Cleveland Clinic's latest fundraising effort has some relatively [...]

Business 2 Community5 Quick Tips to Relaunch a Crowdfunding CampaignBusiness 2 CommunityIn its basic form, crowdfunding is raising small amounts of money from a large number of individuals. To get started, fundraisers choose a platform, share their story and tell family and friends wh [...]

ForbesWhat Works In Equity Crowdfunding -- Insights From ResearchForbesAs we have recently celebrated the fourth anniversary of the signing of the JOBS Act into law, it is a good time to take stock of the effect that the legislature had on equity crowdfunding in the United States. It [...]

Reuters (press release) (registration)Crowdfunding: Funding ideas the right wayReuters (press release) (registration)The term “crowdfunding”, or “crowdsourcing”, refers to an open call made to the world via the Internet to solicit funds from interested parties to finance a business or [...]

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