GROUNDFLOOR Launches Tax Deferred Real-Estate Investing

GROUNDFLOOR, the first and only U. S. real estate lending platform open to non-accredited investors and IRA Services Trust Company, the leading innovator of hi-tech Self-Directed Individual Retirement Account (SDIRA) solutions, today announced an initiative to maximize the benefits of tax-deferred investing for retail investors. As a result of the collaborative effort, GROUNDFLOOR will immediately begin inviting investors on their platform to fund their accounts directly through their 401(k)s and IRAs.


GROUNDFLOOR offers real estate investments with different grades that have a range of risk/reward profiles, offering returns ranging from 5% to over 20% so investors can build a diversified portfolio. In 2016 GROUNDFLOOR delivered loans with an average annualized return of 14.16%.* Compared to 2015, in 2016 loan origination volume in dollars grew by 621%, and the dollar value of principal repaid grew by 588%. Only one of the 108 loans repaid to date has returned less than 100% of the principal due back to GROUNDFLOOR’S investors.

At a time when private markets continue to deliver superior returns compared to public markets, most Americans currently saving for retirement can no longer rely solely on traditional stocks, bonds, and mutual funds for growth and yield. At the same time, many investors have been hesitant to participate in SDIRAs because of the expense, burden, and paperwork traditionally associated with the self-directed investment of tax-deferred funds.

GROUNDFLOOR and IRA Services are working together to address these issues head on: IRA Services’ real-time, cloud-based, API-driven retirement investment solution for the P2P industry – the first of its kind – streamlines the once difficult process of investing tax-deferred funds in P2P marketplaces. Meanwhile, GROUNDFLOOR is the only P2P marketplace where both accredited and non-accredited investors can directly invest in private real estate projects on terms they control, rather than turning their money over to a fund.

“More and more retail investors are realizing the necessity of asset diversification and are turning to fintech platforms like GROUNDFLOOR in hopes of recouping lost yield and reducing portfolio volatility. IRA Services’ ISCP™ is the first intelligent and sophisticated retirement account investing solution that allows the masses to increase their ability to diversify by enabling them to effortlessly hold next generation alternative products – like GROUNDFLOOR’s “Limited Recourse Obligations” (LROs) – in tax-deferred accounts. By accommodating the retirement investing needs of all investors – regardless of their size – IRA Services is helping marketplace lending platforms access 12 times more capital,” said Todd Yancey, Chief Strategy Officer of IRA Services.

GROUNDFLOOR earned a historic qualification by the SEC in August 2015 to sell private real estate debt investments open to participation by non-accredited investors. The company is generally recognized as one of the most transparent platforms available as their audited financial statements, management information, and loan performance data are filed with the SEC and publicly available.

“People aren’t saving enough for retirement because so many intermediaries lost their trust,” said Brian Dally, co-founder & CEO of GROUNDFLOOR. “Today, we’re excited to start changing that, one do-it-yourself retirement portfolio of private real estate microloans at a time.”

To learn more about investing directly in private real estate loans, visit

*Average annual rate of return on all loans that GROUNDFLOOR repaid to investors in 2016. This is a weighted average return of the return on each loan based on the total principal amount.

About IRA Services Trust Company

With over $7 billion in assets, IRA Services Trust Company has a 37-year history of specializing in custodial trust solutions for non-exchange traded assets. Today, IRA Services is emerging as the leading innovator of hi-tech SDIRA solutions. The company recently introduced ISCPTM, the first scalable, bank-grade highly secure, cloud-based retirement investment solution for the next-generation of P2P and Crowdfund investing. By providing an SDIRA integration solution that finally allows financial platforms to seamlessly transact real-time investments from 401(k) and IRA accounts, IRA Services is enabling peer lending and equities crowdfund platforms, as well as traditional financial services providers, with the ability to significantly grow their retail account base and increase assets under management. Additional information can be found at


GROUNDFLOOR is the first and only real estate lending marketplace open to non-accredited investors. We open the door to short-term, high-yield returns backed by real estate. In 2016 GROUNDFLOOR delivered loans with an average annualized return of 14.16%.

GROUNDFLOOR was founded in 2013 by Brian Dally and Nick Bhargava and is headquartered in Atlanta, Georgia.

GROUNDFLOOR’s fast-growing team is on a mission to benefit individual investors and the investments they fund by reformatting and opening private capital markets to broad public participation.


This RSS feed URL is deprecated, please update. New URLs can be found in the footers at [...]

Oregon BusinessFor-profit giving normalized as crowdfunding maturesOregon BusinessNot so long ago, people might have thought twice about donating money to a for-profit company. But In the few years since crowdfunding debuted, thousands of companies have used online fundraising platfor [...]

New York PostToy tycoon leads crowdfunding effort to save Toys R Us brandNew York PostA budding campaign to buy Toys 'R' Us has hit a few bumps in the road, but its billionaire backer said he's just getting started. More On: toys “r” us · The best way to shop Toys [...]

ARL nowCrowdfunding Campaign Launched for Ballston Homicide VictimARL nowGiandoni, who would have turned 41 on Wednesday, was found dead in his home in Ballston last weekend. Police later determined his death to have been a homicide, though few details have been revealed about the cir [...]

4NEW To Implement Ocular KYC solution before completing ...BitcoinistLondon, England. 4NEW announced today that it will pause the current fundraising efforts on March 27, three days earlier than planned in order to allow the team to complete implementation of their KYC/Anti- Money Lau [...]

Jacaranda FMCape Town couple turns to crowdfunding for their dream weddingJacaranda FMMartea Roos and Marcel Steenkamp would love to be able to afford the wedding of their dreams. Would you donate towards their goal? Read on to see how you can help them, or find another worthy crowdfu [...]

Allentown Morning CallBillionaire toy executive hopes to raise $800 million via crowdfunding to save Toys R UsAllentown Morning CallIsaac Larian, the billionaire toy executive behind Bratz, Little Tikes and L.O.L. Surprise! dolls, wants to save Toys R Us. (Christopher Lee / Bloomberg) [...]

Honolulu Star-AdvertiserIndie film 'Waikiki' seeks crowdfunding boostHonolulu Star-AdvertiserDanielle Zalopany, right, stars as Kea in the independent feature “Waikiki,” set for release later this year. Zalopany is a Po'okela Award-winning actress and has appeared on CB [...]

KGO-TVGroup launches crowdfunding campaign for homeless on San ...KGO-TVTake it to the Streets has launched a $50000 crowdfunding campaign to provide housing and services for homeless young adults.and more » [...]

Multiple Sclerosis News TodayAmerican Brain Foundation Starts Crowdfunding Campaign to Help Fight MSMultiple Sclerosis News TodayThe American Brain Foundation has started a crowdfunding campaign to support research that could lead to treatments for multiple sclerosis and other autoimm [...]

CFB Finance


  • Crowdfunding
  • Crowdfund
  • Peer to Peer Lending
  • FinTech
  • Reg A+
  • Reg CF
  • Crowdfunding USA

Press Release

Live Crowdfunding .tv

What's Next Step in Regulation A+ JOBS ACTS Title IIII :L Interview : Steve Cinelli with Brian Korn Securities and Crowdfunding/Peer-to-Peer Lending Lawyer, Watch more video library | Conference | Interview | Campaign Showcase | Research | Education |