Crowdfunding in Emerging Markets

CrowdFund Beat Data Center,

A new report, Crowdfunding in Emerging Markets: Lessons from East African Startupscaptures lessons learned from East African entrepreneurs who were among the earliest adopters of crowdfunding in the developing world.

Crowdfunding is the practice of raising monetary contributions from a large number of people, typically online, to fund a project or venture. In the past 10 years, crowdfunding has evolved into a $16 billion market, largely concentrated in North America and Europe.

In developing countries, the crowdfunding market is expected to reach $327 million this year—about 2 percent of the global total. Despite this slow adoption, crowdfunding has been heralded as an opportunity to expand access to capital for entrepreneurs.

To better understand the challenges of crowdfunding in emerging markets, the World Bank Group conducted interviews with a number of East African technology entrepreneurs who ran crowdfunding campaigns, both successful and unsuccessful. From the interviews emerged six lessons about when, why, and how to launch crowdfunding campaigns:

  1. Crowdfunding is more difficult than most entrepreneurs anticipate and is not for everyone.
  2. Business needs should dictate platform choice.
  3. Payment systems impact platform choice.
  4. Quality and quantity of contributor networks are key.
  5. Entrepreneurs should tap into complementary resources and organizations to increase their likelihood of success.
  6. Crowdfunding can have non-monetary benefits.

 

Crowdfunding in Emerging Markets

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HEADLINE NEWS

The HinduCrowdfunding to save endangered parrotThe HinduAustralian researchers have turned to crowdfunding to help bankroll a new technology to save the critically endangered swift parrot from extinction in the island state of Tasmania. Scientists from the Australian National Universi [...]

Former Blink 182 Guitarist Crowdfunding Spaceship - The OnionThe Onion (satire)UFO enthusiast and Blink 182 co-founder Tom DeLonge is crowdfunding a “public benefit corporation” whose first project is a proposed intergalactic spaceship.and more » [...]

San Francisco ChronicleCrowdfunding sites raise millions for fire recovery but stir controversySan Francisco Chronicle“Crowdfunding has proven to be a remarkably powerful, fast, effective way to rally a community struck by hardship to raise much-needed relief for victims,” said Dan Sa [...]

Business Insider Nordic (blog)The 11 coolest crowdfunding hits in the Nordics 2017Business Insider Nordic (blog)In crowdfunding, there really are no limits. With the public deciding what flies and what doesn't, platforms such as Kickstarter and Indiegogo give tech enthusiasts a c [...]

ForbesThe Recipes For Crowdfunding Success On Kickstarter -- And What To AvoidForbesConversely, how should we analyze the crowdfunding flops like the Cuppress, a coffee capsule sealing machine which is both economical and user-friendly? Too little is known about the recipes for a succ [...]

The MercuryHobart's Carols by Candlelight organisers ExitLeft have today launched a crowd-funding campaign for this year's eventThe MercuryManaging director Ian Williams announced today the business would launch an online crowd-funding campaign aimed at raising $150,000 to s [...]

Entrepreneur'Don't Go Dark' and Other Crowdfunding Mistakes to Avoid From Indiegogo's Slava RubinEntrepreneurWhen it comes to creating a successful crowdfunding campaign, entrepreneurs make a number of common mistakes. Luckily, Indiegogo co-founder Slava Rubin has [...]

LoudwireTom DeLonge Launches Crowdfunding Campaign for SpaceshipLoudwireTom DeLonge's To the Stars Academy has launched a new crowdfunding site that includes their goals of building a spaceship to further investigate UFOs.Former Blink-182 Member Tom DeLonge Is Crowdfunding a Spac [...]

The AdvertiserMcLeod's Daughters reboot scrapped, but creator Posie Graeme-Evans is considering crowd-fundingThe Advertiser“Would I think of crowd-funding a possible sequel? Deep breath. Yes,” she wrote in post on her Facebook page. McLeod's Daughters creator and writer Posi [...]

The Hill (blog)Crowdfunding campaign for fallen US soldier's children raises more than $600kThe Hill (blog)An online crowdfunding campaign to pay for the college education of the children of a U.S. solider killed in Niger has surpassed $600,000 as of Saturday. The Sgt. La David T [...]

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