Marketing for Crowdfunding

By Ashleigh Everston  CrowdfundBeat Guest Contributor,

Influencer Marketing for Crowdfunding: An Equation for Success!

Crowdfunding is the first step towards successful entrepreneurship. Without having the right financiers in your pocket, you cannot make your dream startup a reality. You may say that the financers are your primary target audience to position your startup venture.

To promote a potential business idea, you needa support system of people who can promote your brand to the right audience, and who can do this better than influencers.

Influencers are industry experts who give their insights into best practices and trending topicsof a particular area of field. These are the people who form general opinions of the people about a product in a particular industry.

So, if you intend to launch a breakthrough product but you need help offinanciers, you should engage withthese guys andtake leverage from their marketinfluence.

internet-marketing

internet-marketing

Why You Need Influencer Marketing?

Influencers have a strong influence over their target audience. With their social commentary,they lend credibility to an idea and validate its authenticity. As they are regarded as trusted individuals, they can reinforce the viability of your projectin potential financiers.

Too often, social entrepreneurs make the mistake of connecting with common people while they should be pitching to the influencers who can instantlymarket their business idea in a matter of few days. By partnering with influencers,entrepreneurs can raise awareness about their brand and channel their products to the intended audience.

Don’t know how to do it?Let us guide you with the following steps:

  1. Identify Your Influencers

First things first.

The road to a successful influencer marketing begins by identifying the influential people in your industry. As the influencers will be promoting your cause to a specific audience, it is important to pick the people who closely match with your finely-grained audience.Consider the following questions to help yourself identify targeted influencers:

  • Who are the opinion leaders in your industry?
  • What people from your industry are making impact on social media?
  • What bloggers and social media marketers do your competitorsfollow?

Answering these questions will help you easilyreach the influencers in your industry that you can contact to pitch your brand to the right funders.

  1. Reach the Influencers

Once you have identified your influencer, the next step involvesfinding where they exist socially. Luckily for you, this is far easier today than it would have been in the past.

Social media is easily the one place you can find the targeted influencers in your industry.

Twitter, Facebook, LinkedIn and Google Plus are all popular social space used byinfluencersuse to voice their opinions to their audience.So, if you are already not visible on these platforms, you should do it today toconnect with influencers in your industry.

  1. Build a Rapport

Once you are able to convince an influencer, it is time to share with him the features of your products and how it would be a help for your targeted customers. A well-crafted proposal will serve the purpose in this regards and it will help the influencer understand the objectives you will accomplish with your business.

However, if you lack time to write a proposal, you can even present the MBA dissertation you once wrote on the subject.

  1. Single Out the Extraordinary from the Ordinary

Now that you have the influencers in your reach, you need to segregate them in terms of their magnitude of influence on your target audience. What you need to do here is measure the influence of individual influencers. The higher the influence, the more credibility the person will lend to your brand.

Kloutis an app that helps you evaluatethe power of an influencer. It shows Klout score of an individual based on his interaction with his audience on a particular social media platform.

  1. Nurture Your Influencer

After you have a list of handful influencers, it is time to pitch your idea to them. But, you need to take a gradual approach and first build a rapport with them. This is very much like nurturing a customer where you first educate them about a product before throwing your offer.

Similarly, you first need to educate your selected influencers about benefits of your product and how it will solve problems of a group of people. Get engaged with them on social platforms, such as Twitter, Facebook and LinkedIn. If possible, you should arrange a personal meeting to share the blueprint of your product and any other facts that demand aone-on-one meeting.

Influencer marketing is a powerful technique to market your business idea to potential funders. If implemented effective, it can generate the right hype of your startup venture and help you raise fund to make it a reality.

Author Bio: Ashleigh Everston offers free consultation who seeks career guidance. She works as a part-time QA at online startup. When not working, she enjoys writing blogs, writing short-stories and fiction.

 

Tags: , , , , , , , , , ,

nov2017-fintech confernce-dc

HEADLINE NEWS

Entrepreneur5 Ways to Learn the Nuts and Bolts of CrowdfundingEntrepreneurCrowdfunding is a multibillion dollar worldwide industry that continues to disrupt the traditional world of corporate finance, as well as change the way products go to market. Businesses new and old, small and l [...]

Forbes6th Annual Global Crowdfunding Convention Sponsored By ForbesBooksForbesIn 2012, crowdfunding raised $1.7 billion in capital – but last year, total capital raised using crowdfunding reached over $60 billion. This represents a seismic shift in the way that startups, non-profits, [...]

Boing BoingCrowdfunding a major new critical study of Robert A HeinleinBoing BoingIt's a huge book -- as befits an author with such a massive oeuvre -- and would have cost a fortune for a traditional academic press to publish, so she's crowdfunding the book on Unbound. Ebook [...]

Advocate.comGay Republican Obamacare Critic Turns to Crowdfunding After ...Advocate.com"Sassy Gay Republican" Alex Newman eventually found out workers' comp would cover his medical costs, but he continued crowdfunding to replace his car.and more » [...]

The ColumbianCrowdfunding raises $12000 to help Vancouver Safeway workerThe ColumbianCrowdfunding raises $12,000 to help Vancouver Safeway worker. Wayne Hudson was diagnosed with a life-threatening infection and will be hospitalized for at least three months. Popular Cascade Park Safe [...]

Forbes5 Crowdfunded Side Projects That Became Million-dollar CompaniesForbesCrowdfunding has also given many side projects a fighting chance, when no one else would. Many startups that originally launched on crowdfunding platforms have gone on to build $100 million businesses from the [...]

Indiatimes.comThrough Crowdfunding, Irish Farmer Saves 7 Cows From Slaughter & Sends Them To Sanctuary In UKIndiatimes.comThrough Crowdfunding, Irish Farmer Saves 7 Cows From Slaughter & Sends Them To Sanctuary In UK. KC Archana. September 24, 2017. An Irish farmer has decided [...]

Will Crowdfunding Become a Big Deal in India?Knowledge@WhartonCrowdfunding — the practice of raising small amounts of capital from a large number of people to fund new ventures — is finally gaining traction in India. The question is: Will it deliver like it has in other markets? India [...]

PCGamesNImmersive sim sequel Consortium: The Tower hits Early Access after crowdfunding successPCGamesNA massive sci-fi tower, a terrorist incident and a dramatic rooftop insertion all while the clock ticks down. It's like a sci-fi Die Hard, but very few games give equal weight t [...]

Fast CompanyHow Crowdfunding Site Patreon Is Helping Artists Build Media EmpiresFast Company(Yam, who built the original version of the site from scratch in three months, is CTO.) Like other crowdfunding platforms, it allows creators to solicit money from their audiences and share upd [...]

CFB Finance

Marketwired

  • Crowdfunding
  • Crowdfund
  • Peer to Peer Lending
  • FinTech
  • Reg A+
  • Reg CF
  • Crowdfunding USA

Press Release

CrowdFund Beat Media

2020fintech.com “The Future of #Blockchain Digital Currency” #bitcoin “Game Changer” 2017 Fintech World Workshop Series twitter.com/BTCTN/status/9…

Live Crowdfunding .tv

What's Next Step in Regulation A+ JOBS ACTS Title IIII :L Interview : Steve Cinelli with Brian Korn Securities and Crowdfunding/Peer-to-Peer Lending Lawyer, Watch more video library | Conference | Interview | Campaign Showcase | Research | Education |