How to Create the Perfect Social Media Strategy For Your Crowdfunding Campaign?

by

If you’ve launched a crowdfunding campaign and haven’t been really active on social media to promote your project, you’re missing out on a large number of audience who could have possibly been your future backers. I don’t say this because I am a social media buff. I say this because close to 1.7 billion people have active social media accounts. Having a proper social media strategy means you’re actually taking advantage of this new-gen opportunity and trying to make your project reach out to those you couldn’t have done offline. Now, jumping on to social media isn’t an overnight business. You need to chalk down what you want to do and on which platforms from beforehand. You need to be versatile in your campaigns and entertaining at the same time. Because social media (like the term says) is all about being “social”.

How to Create the Perfect Social Media Strategy For Your Crowdfunding Campaign?

So here I am trying to help you create that perfect social media strategy for your crowdfunding campaign. Just to make it easier for you to read, I have tried to represent my points through bullets. Here you go!

1. First and foremost, you need to analyse the tons of social media platforms out there and which would suit your product really well. For example, if you’ve got really cool product photos (especially lifestyle ones), posting more on visual social networks such as Pinterest andInstagram is always a good idea.

2. Always choose to have a social media dashboard for your marketing plan. The purpose of using them is to have a prior schedule for your accounts as well as real-time analytics to keep a check on where your social traffic is coming from. Apps like Buffer and Hootsuite work well in this area.

3. If you’re using Instagram, prior scheduling might be a bit of a problem. But with Onlypult, things will be easy-peasy like always.

4. Next, no matter which social media platform you’re using, always make sure you have an updated profile image and background image, profile bio and project link. It shows how organized you are in terms of launching your project.

5. Be versatile in your outreach plan on every social media platform. Use photos, videos, GIFs, infographics and more to highlight the best of your product.

6. If you’re looking for promotions in general, having a Facebook page dedicated to your product and a Twitter profile will work. You can also try separate portfolios on LinkedIn and Google+ if required.

7. You can always use your Twitter profile as an alternate customer support handle to answer your backers’ queries.

8. Participating in relevant Twitter Chats and pitching to renowned bloggers who could tweet or post on your project is a good idea. But don’t do it too often! That might make your project look too spammy.

9. Stick to images and videos on your Facebook page and boost some of your posts to targeted audience if possible for a better outreach.

10. Create interesting boards on your Pinterest profile and be regular in pinning on them. You don’t need to pin your project only all the time. You can always pin from other projects and profiles and increase your social awareness that way.

11. Use Instagram to highlight your product’s best features as well as glimpses from the workshop if possible. That would help backers be aware of the progress.

12. You can also use live video sharing platforms like Periscope andMeerkat to do real time chatting with your backers.

13. If blogging isn’t your forte, you can make use of Tumblr and do mini-posts from time to time.

14. Try doing some infographics for your project if you have enough data. You can create them by using templates from Canva and then share them across social media as well as dedicated infographic channels such asVisually.

15. You could do the same with slideshows and use Slideshare for special attention.

16. Always remember to answer the queries or responses you get on your social channels. Show people that you genuinely care for your product and want to work hard to make it a success.

17. Participate in forums and discussions and talk your experiences with other like-minded folks from time to time.

18. Do some rigorous survey and research based posts on the industry you’re covering with your product and share them across content sharing platforms such as Reddit, Inbound, Hackernews in order to make yourself and your project stand out. That’s what you indirect marketing!

19. If you have a team, make sure the tasks are well distributed among every body in order to make the social media activities on every channel a success.

20. Finally, don’t forget to be social all the time! That’s what will lead to success eventually.

One of the key rules of making your crowdfunding campaign a success is a proper social media strategy.

Tags: , , , , , , , , , , , , ,

HEADLINE NEWS

Daily MailNick Clegg crowdfunding former Deputy PM appeals donationsDaily MailOn his website, there is a section which appeals for 'crowdfunding' to help bankroll the publication of thousands of Lib Dem leaflets. He's appealing for £25 donations. Yet Clegg, who has take [...]

Android Authority (blog)Crowdfunding project of the week: BIKI is an underwater drone that looks like a fishAndroid Authority (blog)We are back with another 'Crowdfunding project of the week', where we highlight some of the hottest tech coming from websites like Kickstarter [...]

Hall alone in vote against rape kit crowdfundingRockwall County Herald Banner“Rape kit testing is far too important to rely on an undependable funding source like crowdfunding. This is a core function of government and as such it should be funded by government. Victims deserve to know [...]

Virginia Tech launches its own crowdfunding site to reach new generation of donorsRoanoke TimesOne of the first four pilot projects that went live on Jump, Tech's crowdfunding website, lets users pay for as little as one local child to attend educational programming by the Moss A [...]

New York MagazineFacebook Rolls Out Crowdfunding to EveryoneNew York MagazineDepending on your perspective, the rise in popularity of crowdfunding is either a fantastic new way that the internet lets strangers help each other out, or emblematic of the decay of institutional safeguards [...]

Youris.comCrowdfunding boosts green powerYouris.comWith state subsidies falling, crowdfunding platforms are increasingly stepping in to help make green power projects a reality. For individual investors, injecting anything from a few euros to hundreds of thousands, they are a tangiabl [...]

Tech City NewsWhy are more and more tech firms turning to crowdfunding?Tech City NewsWhen Facebook bought virtual reality firm Oculus VR for £2bn (£1.3m) in 2014, the crowdfunding world looked on with amazement. Oculus, founded in California in 2012, had raised its crucial first $2m o [...]

Crowdfund InsiderResearch on Risk Shows Crowdfunding Has Significant Fraud Immunity: Here's WhyCrowdfund InsiderIt may be counterintuitive but the research has been done and the results are now in – and it's as we've been saying for almost five years. Fraud in crowdfund [...]

Finance MagnatesEthereum Alternative Æternity Starts Phase Two of Crowdfunding CampaignFinance MagnatesÆternity's blockchain is built from scratch with most of the transactions done off-chain for speed and efficiency. Avi Mizrahi | News (CryptoCurrency) | Monday, 29/05/2017|14:55 [...]

Devon LiveCrowdfunding page set up for family of boy who died after drug use ...Devon LiveA fundraising page has been set up in memory of a 15-year-old boy who died on Friday night after taking a recreational drug at a youth disco. Yesterday Devon ...and more » [...]

CFB Finance

Marketwired

  • Crowdfunding
  • Crowdfund
  • Peer to Peer Lending
  • FinTech
  • Reg A+
  • Reg CF
  • Crowdfunding USA

Press Release

CrowdFund Beat Media

Teacher turns to crowdfunding to buy greenhouse for Nunavut students upflow.co/l/bqoI pic.twitter.com/chHa3MnCfT

Live Crowdfunding .tv

What's Next Step in Regulation A+ JOBS ACTS Title IIII :L Interview : Steve Cinelli with Brian Korn Securities and Crowdfunding/Peer-to-Peer Lending Lawyer, Watch more video library | Conference | Interview | Campaign Showcase | Research | Education |