What does it really take to raise capital in the disruptive crowdfunding sector?

Oscar A Jofre Jr.

By 

President/CEO, Fintech, Regulated Crowdfunding, Capital Markets,  CrowdFund Beat Guest Post,

All Hands On Deck

All too often, the responsibility of a company raising capital is left in the hands of a few people…and that weighs on them, affecting everyone. The majority of the team is left out of the process, carrying on day to day operations without input into where the company is going, and how it’ll get there.

Prior to the advent and adoption of equity crowdfunding, some companies going through capital raises would hire a professional to do it for them as they are busy running the company. But what if you are not a Fortune 500 company, but one of the remaining 130 million private companies that may not have the means to hire a professional?

With the emergence of regulated (equity, debt, flow through, royalty) crowdfunding, it’s not possible to use the same methods as before. Every member of your team needs to be involved, informed, and ready to go to bat for the company, and they need to do so actively, with humor and grace.

This means that every member of the team need to be informed on what is happening and actively engaged, while also supporting the company through their own social media presence. Potential investors want to hear directly from the company and the team, not a stranger. They want to feel connected.

Regulated crowdfunding has transformed an entire industry. Other traditional models of raising funds no longer work for 99% of companies around the world. Now you must apply the principle of “all hands on deck,” which means you are not alone. You CAN’T go through the process alone, you need to have a crowd – yes, your “inner crowd”.

Accessing your Inner Crowd

The inner crowd is everyone in your company management, board of directors, advisors, employees, advisors, partners, customers, lawyers, auditors, vendors: notice how large your inner crowd is and how many people and companies your capital raise affects? Does it make sense that they get involved? YES!

The new era of capital raising is called crowdfunding (not solofunding), andtransparency means visibility.

Everyone must get involved right from the beginning, and if they are not ready to support, find those that will, and move forward…because the traditional way of capital raising is gone. Your team needs to know what you’re planning to do, and how you’re planning to do it…and they need to be empowered with the skills to create and maintain an active online presence.

Every CEO has the ability to sell their vision and goal to others, inspiring others to follow. This is no different. It’s now transparent so everyone can see that YES, they support you.

Dentons is a great example of a company being involved in every aspect while standing by their word to help companies. They not only supply legal services, but also reach out to their clients to bring introductions via social media.

This is the new paradigm that we are a part of. We all stand to benefit one way or another from a company successfully raising money. People can ‘vote with their money,’ and companies can leverage the power of the crowd to attract their best customers and biggest advocates: their shareholders.

Now get your inner crowd ready for regulated crowdfunding.

See more at: https://koreconx.com/blog/en/blog/all-hands-on-deck/#sthash.o4G8yzHs.dpuf

Tags: , , , , , , , , , ,

nov2017-fintech confernce-dc

HEADLINE NEWS

Business Insider Nordic (blog)The 11 coolest crowdfunding hits in the Nordics 2017Business Insider Nordic (blog)In crowdfunding, there really are no limits. With the public deciding what flies and what doesn't, platforms such as Kickstarter and Indiegogo give tech enthusiasts a c [...]

The SunMum slammed for setting up crowdfunding page asking people to send cash for son's birthday instead of presentsThe SunA MUM has come under fire for setting up a crowdfunding page requesting cash instead of presents for her son's birthday. Paramita Sarkar says nine-year [...]

LeaflyCrowdfunding Site Cancels Aid to California Wildfire Victims - LeaflyLeaflyWith the most devastating wildfire in California history laying waste to its members' homes and livelihoods, the California Growers Association responded in the ...and more » [...]

AdweekThe Brewers Association Is Launching a Crowdfunding Campaign to Buy AB InBev for $213 BillionAdweekIt's the largest crowdfunding effort ever and even its backers realize it has the slimmest chance of possibly succeeding. So why is Sterling-Rice Group (SRG) helping the nonpr [...]

Phoenix Business JournalCrowdfunding comes to Arizona real estatePhoenix Business Journal“The new crowdfunding legislation has empowered all Arizonans with the opportunity to invest locally in business startups, which had been for decades, reserved for only qualified investors. Neighb [...]

Associations NowCraft breweries start lofty crowdfunding campaign to take over Anheuser-Busch InBevKMOV.comNo money is actually being collected. On the website where you can pledge between $10 and $1000, it says "we'll be in touch if somehow, miraculously, against every odd, [...]

Futurity: Research NewsTo predict crowdfunding, scan consumers' brains - FuturityFuturity: Research NewsBrain activity can predict consumer choices more accurately than what consumers say they want in questionnaires, a new study of people's decisions to back ...and more » [...]

ForbesThe Recipes For Crowdfunding Success On Kickstarter -- And What To AvoidForbesConversely, how should we analyze the crowdfunding flops like the Cuppress, a coffee capsule sealing machine which is both economical and user-friendly? Too little is known about the recipes for a succ [...]

RecodeCrowdfunding site Indiegogo will now let you sell products as it shifts ...RecodeIn the past, entrepreneurs on the crowdfunding site Indiegogo could offer contributors a gift in exchange for cash. Then a year ago, they could begin offering ...and more » [...]

My Yellowknife NowNACC launches crowdfunding campaignMy Yellowknife NowAfter a more expensive last few months than expected, the Northern Arts and Cultural Centre is launching a crowdfunding campaign. An ambitious Northern play “featuring perspectives from a range of Indigenous women” [...]

CFB Finance

Marketwired

  • Crowdfunding
  • Crowdfund
  • Peer to Peer Lending
  • FinTech
  • Reg A+
  • Reg CF
  • Crowdfunding USA

Press Release

CrowdFund Beat Media

Please share with your network. speaking at the @2020Fintech in #WashingtonDC  #bitcoin  National Press Club next m…lnkd.in/gwrtfGg

Live Crowdfunding .tv

What's Next Step in Regulation A+ JOBS ACTS Title IIII :L Interview : Steve Cinelli with Brian Korn Securities and Crowdfunding/Peer-to-Peer Lending Lawyer, Watch more video library | Conference | Interview | Campaign Showcase | Research | Education |