Easy Guide to Crowdfunding

BY Amy Wellington CrowdFunding Beat Guest Contributor, 

The activity of raising small amounts of money from a large number of people for a cause, project or a venture is called Crowd-funding. The medium for collecting fund is usually internet. The model of crowd-funding typically propagates either by the project initiator who has proposed the idea, or the individuals or groups supporting the idea, or a platform/an organization that brings the social parties together to launch the idea.


The crowd-funding industry has been growing enormously. It’s a powerful way of fund-raising. It requires patience, perseverance and resilience. It’s also very time-consuming. Some easy to follow tips can make the fundraising effort a success.


  • Plan a smart fund-raising campaign: let your fund-raising effort have a clear beginning and an end with your goals and deadlines in place. Have a Specific, Measurable, Attainable, Relevant and Time-bound (SMART) campaign.


  • Get straight to the point: Present your side of the story in an easy and appealing manner to your crowd. Satisfy their urge to understand or solve the problem. The most powerful way of inviting potential supporters is to tell them how and what you care about? How would you deal with the issue? How can the supporters contribute? And how can you keep them informed?


  • Put everything in words: Present your story through a picture/image and possible through a video. Keep your words precise, clear and to the point. Put your point forth and ask for funds.


  • Trust your network: The best way to reach ‘the crowd’ is through your existing network. It begins with family, friends, colleagues and other personal connections. The network grows and you form your own community of like-minded people.


  • Start strong: The more money you raise, the more likely you are to receive funds. Donors firmly believe that they’ll have a greater impact if they fund a project that is nearing its target.


  • Communicate like a pro: E-mail communication is very effective. Communicate with your potential donors through personalized e-mails. Don’t forget to have a link or a button in your mail to make a donation.


  • Engage people with social media: make the utmost use of social media to reach all possible people by engaging them with information about your campaign.

  • Show gratitude: Recognise and appreciate every donation, big or small. This acknowledgement or a gesture of gratitude will encourage the donors for a second time.


  • Analyze your results: If you fail to achieve your targets, analyze your results. Check with your team, analyse data and seek feedback.


  • Choose the right platform: Choose a platform or an organization that is a good fit for your goals. Do your research, consider the options and choose a platform that best suits your need.





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