Apple Watch accessories already hitting crowdfunding

By James Stables, The Apple Watch may be months away still, but Swiss watchmaker DWISS is already planning its own range of accessories.

DWISS’ traditional business is creating limited edition mechanical watches but the company is looking to mimic the success of Griffin and Proporta by getting into the Apple accessories market.

The company has launched an Indiegogo campaign to create covers, straps, lugs and even watchfaces for Apple’s wearable device – and it’s looking for eager backers.

The covers – which are unfortunately called Cover Candy – come in a range of Thermoplastic Polyurethane protectors that pull over the watch, much like neoprene iPhone covers today. They’re available at the bargain basement price of $19.

The straps and lugs also add a certain ostentatious edge to your Apple Watch, if you opted not to go for the Apple Watch Edition. These start at $49 for the sporty Toucan strap, and up to $79 for the blingy Albatross.

Finally, you can choose from a range of custom watchfaces, which the company is selling for $1 a piece.

The Indiegogo campaign is more of a pre-ordering system for the covers and straps, although the company has set a target for $30,000 of new business.

Bearing in mind that the iPhone accessories market is a multi-million dollar enterprise, DWISS seems to be onto a winner with its latest business. However, DWISS transforming from luxury watchmaker to an Apple accessory oxpeckershows how the Swiss are viewing Apple’s tank driving up on their lawns.

Tags: ,


This RSS feed URL is deprecated, please update. New URLs can be found in the footers at [...]

NPRAfter Outcry, Crowdfunding Site Patreon Backs Off Plan To Raise ...NPRThe popular crowdfunding service Patreon has backed off plans to change its payment structure, after widespread, vocal and passionate opposition from creators and their fans. Last week, the site announced it woul [...]

TechCrunchHow hate speech crowdfunding outfit Hatreon crept back online ...TechCrunchIf you want to make a living creating white supremacist content, you're probably not going to do it via sites like Kickstarter and Patreon, which prohibit hate speech. Fortunately there's Ha [...]

ForbesCrowdfunding Do's And Dont's From iFundWomen's Karen CahnForbesDuring our conversation, she was transparent in sharing that her first software company, VProud, failed because she “did everything backwards” and spent too much time trying to perfect the product. “Pe [...]

EntrepreneurWhy Some Small Business Owners Are Turning to Crowdfunding to Save Their CompanyEntrepreneurMany owners of beloved local businesses, especially in pricier cities, have been forced to swallow their pride and appeal to their customers in times of crisis -- a process streamli [...]

CoinDeskKickstarter ICO? Don't Count On It Says Crowdfunding Leader ...CoinDeskThe company most widely associated with crowdfunding, Brooklyn-based Kickstarter, has no plans to get into the initial coin offering (ICO) business. Coming in response to the news yesterday that compet [...]

ChronicleLiveNo need for banks as North East businesses turn to crowdfundingChronicleLiveWhile the Distillery's fundraising campaign was undoubtedly a success, not every business gains the same level of support from the public. According to Dianne Sharpe, the CBI's former No [...]

TechCrunchFormer Gawker employees are crowdfunding an effort to buy Gawker.comTechCrunchWhile Univision acquired most of Gawker Media's sites last year (and renamed them as the Gizmodo Media Group), the deal didn't include Gawker itself. In fact, BuzzFeed reported last month [...]

Crowdfunding For French CastlesNPRYou too can own a French chateau, in part, anyway. Romain Delaume, CEO of Dartagnans, tells NPR's Scott Simon about a crowdfunding effort underway to preserve La Mothe-Chandeniers. SCOTT SIMON, HOST: What if I told you that for about $60, you cou [...]

Coindesk (press release) (blog)Crowdfunding Giant Indiegogo Opens to ICOs - CoinDeskCoindesk (press release) (blog)The startup revealed today that, through an existing partnership with MicroVentures, it will begin offering services to projects seek to use the blockchain funding model. [...]

CFB Finance


  • Crowdfunding
  • Crowdfund
  • Peer to Peer Lending
  • FinTech
  • Reg A+
  • Reg CF
  • Crowdfunding USA

Press Release

Live Crowdfunding .tv

What's Next Step in Regulation A+ JOBS ACTS Title IIII :L Interview : Steve Cinelli with Brian Korn Securities and Crowdfunding/Peer-to-Peer Lending Lawyer, Watch more video library | Conference | Interview | Campaign Showcase | Research | Education |