The Evolution of Securities Marketing and its Impact on Issuers, Intermediaries and Investors

CrowdFunding Bear News Wire, Oct 10,  2014

By , Crowdfunding Beat , Guest Contributor 

With the exception of the occasional red-hot IPO, investments don’t sell themselves. If they did, there wouldn’t be much need for financial media, research analysts or investment advisors. Nor would there be any acting gigs for former Law & Order stars, who always seem to wind up back on the airways, peddling some sort of financial product like reverse mortgages, gold bullions or discounted brokerage services (cue Law & Order theme clang).

hqdefault

Security offerings, like any type of product vying for market share and devoted customers, require a solid marketing strategy in order to target suitable investors. Otherwise, raising capital is all but impossible. CEOs need to be as diligent about marketing their securities as they are about promoting their products, for even the most genius invention could fail without a steady stream of growth capital and a loyal shareholder base.

Most people don’t realize it, but throughout modern history, the marketing of securities has had a profound impact on global innovation and economic growth. It plays a crucial, yet understated, role in determining which inventions will reach the masses, the type of jobs that will be created, and how wealth gets distributed.

Ralated: Exclusive Cocktail Event:

Meet Dara and her guests Congressman Patrick McHenry, Douglas Ellenof, Sara Hanks  Tuesday, October 21, 2014 from 4:30 PM to 8:30 PM (EDT) New York, NY  Reviving the small cap IPO of yesteryear with Reg A Crowdfinanced Offerings The manner in which securities are marketed to the investing community is constantly evolving, and it is influenced by the combined adaptations of technology, media as well as securities regulations. The confluence of these forces continue to transform the financial ecosystem by altering the dynamics among issuers, intermediaries and investors.

The infographic below underscores the fascinating maturation of how capital is raised and distributed. It reveals how technological advancements in mass communications have progressively enabled issuers and intermediaries to more efficiently connect with potential investors. It illustrates how, until recently, institutional investors ballooned at the expense of the retail investor – particularly due to the flurry of regulations, following the dotcom crash, which dissuaded Broker / Dealers from engaging with smaller investors. Most significantly, it draws attention to pivotal new market trends on the verge of, yet again, redefining the financial landscape.

This is truly an extraordinary moment in stock market history. The financial winds are rapidly shifting, and they are headed in the direction of the individual investor.  Legislative action is being undertaken to ease compliance pressures so that Broker / Dealers could reunite with the retail investor. Information technology has made it possible for the investing public to reclaim control of how their assets are allocated. And more wealth continues to be transferred to a new generation of investors who are disdainful of grandiose financial institutions, yet eager to “crowdfund”.

However, as the infographic depicts, targeting retail investors – especially crowd-investors – requires a completely different “marketing toolbox” than was needed for pursuing institutional investors. This new paradigm will involve sophisticated algorithms and data mining technologies, also known as, “Algorithmic Deal Matchmaking”.

Evolution of Securities Marketing 10914

Issuers, intermediaries and investors at the forefront of these new techniques stand to benefit substantially as the economic pendulum swings. Learn more on October 21st in New York City where key architects of the JOBS Act, Congressman Patrick McHenry and David Weild IV, as well as recognized crowdfinance legal and marketing experts will deliberate these trends and present new executable deal marketing solutions. Complete details can be found by clicking here.

About

Bio: Dara Albright is a recognized authority, thought provoker and frequent speaker on topics relating to market structure, private secondary transactions and crowdfinance. Albright has held a distinguished 22 year career in IPO execution, investment banking, corporate communications, financial marketing as well as institutional and retail sales. She is a visionary who continues to introduce rising asset classes and game-changing financial products to the Wall Street community. http://daraalbright.wordpress.com/

Tags: , , , , , , , ,

HEADLINE NEWS

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news [...]

NPRAfter Outcry, Crowdfunding Site Patreon Backs Off Plan To Raise ...NPRThe popular crowdfunding service Patreon has backed off plans to change its payment structure, after widespread, vocal and passionate opposition from creators and their fans. Last week, the site announced it woul [...]

TechCrunchHow hate speech crowdfunding outfit Hatreon crept back online ...TechCrunchIf you want to make a living creating white supremacist content, you're probably not going to do it via sites like Kickstarter and Patreon, which prohibit hate speech. Fortunately there's Ha [...]

CryptoCoinsNewsCrowdfunding Giant Indiegogo Looks to Make ICOs MainstreamCryptoCoinsNewsCrowdfunding platform Indiegogo has a plan to help initial coin offerings (ICOs) break into the mainstream, even as the U.S. Securities and Exchange Commission (SEC) is ramping up its oversight of [...]

CoinDeskKickstarter ICO? Don't Count On It Says Crowdfunding Leader ...CoinDeskThe company most widely associated with crowdfunding, Brooklyn-based Kickstarter, has no plans to get into the initial coin offering (ICO) business. Coming in response to the news yesterday that compet [...]

ForbesCrowdfunding Do's And Dont's From iFundWomen's Karen CahnForbesDuring our conversation, she was transparent in sharing that her first software company, VProud, failed because she “did everything backwards” and spent too much time trying to perfect the product. “Pe [...]

Coindesk (press release) (blog)Crowdfunding Giant Indiegogo Opens to ICOs - CoinDeskCoindesk (press release) (blog)The startup revealed today that, through an existing partnership with MicroVentures, it will begin offering services to projects seek to use the blockchain funding model. [...]

TechCrunchFormer Gawker employees are crowdfunding an effort to buy Gawker.comTechCrunchWhile Univision acquired most of Gawker Media's sites last year (and renamed them as the Gizmodo Media Group), the deal didn't include Gawker itself. In fact, BuzzFeed reported last month [...]

Eater LondonEx-Nobu and Kurobuta Chef Scott Hallsworth Is Crowdfunding for His Next RestaurantEater LondonNew on Kickstarter this week is Scott Hallsworth, erstwhile Nobu head chef and progenitor of the Kurobuta brand, which was sold from under his feet earlier this year. "We wer [...]

FortuneWant to Hold Your Own ICO? Indiegogo Can Help You With ThatFortuneCrowdfunding sites like Kickstarter (kickstarter, +0.00%) and Indiegogo raised start-up cash for a generation of online entrepreneurs, but one increasingly visible method of internet-sourced financing seemed to h [...]

CFB Finance

Marketwired

  • Crowdfunding
  • Crowdfund
  • Peer to Peer Lending
  • FinTech
  • Reg A+
  • Reg CF
  • Crowdfunding USA

Press Release

Live Crowdfunding .tv

What's Next Step in Regulation A+ JOBS ACTS Title IIII :L Interview : Steve Cinelli with Brian Korn Securities and Crowdfunding/Peer-to-Peer Lending Lawyer, Watch more video library | Conference | Interview | Campaign Showcase | Research | Education |