Crowdfunding Statistics

CrowdFundBeat News Wire,

Crowdfunding is a rapidly growing industry. Below, we explore key statistics including the average raise sizes, the impact marketing has on average raise, and the underlying demographics driving crowdfunding.

Key Crowdfunding Statistics

crowdfunding-statistics-2

Smaller Goals are More Attainable

  • Average successful crowdfunding campaign is around $7,000
  • Average campaign lasts around 9 weeks
  • Campaigns that can gain 30% of their goal within the first week are more likely to succeed

Marketing Drives Raises

  • There is a direct correlation between the number of outside links to a crowdfund and the success of the fundraise.
  • Social Media is a critical factor in crowdfunding success: for every order of magnitude increase in Facebook friends (10, 100, 1000), the probability of success increases drastically (from 9%-, 20%, to 40%)

Demographics of the Crowd

In mid-2012, the American Dream Composite Index surveyed a sample of the U.S. population to establish demographics for general crowdfunding participants.

  • Age. Individuals ages 24-35 are much more likely to participate in crowdfunding campaigns; those over 45 are significantly less likely to back campaigns
  • Gender. Men are much more likely to take a risk on an unknown startup
  • Income. Those earning over $100,000 per year are the most likely to invest in startups through crowdfunding

 

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