Got 5 Bucks? 7 Ways To Promote Your Kickstarter Campaign

BY Erin Kienzle, CrowdFundBeat Guest Editor, Let’s face it. People turn to sites like Kickstarter or Indiegogo because they need money. While it would be ideal to hire a PR firm for $10,000 to run your campaign, that’s just not possible for most folks.

Yes, you’re probably competent and capable of running your entire campaign, but it’s a LOT of work and time constraints get in the way. Sometimes it’s nice to dump your work on someone else. Someone cheap.


For only five bucks, you can purchase countless services to set-up, run, and promote your crowdfunding campaign.

Landing Page
Before you launch a campaign, you want to spend some time building a list of your target audience… and by list, I mean collecting their email addresses. The best way to create that list is to use what we call a landing page or squeeze page. Sure, you can fiddle around on WordPress, or use a paid service… or you can simply buy one… for five bucks.

FB Cover photo
A lot of people miss this golden opportunity. Change your Facebook header to reflect your campaign! It’s a great way to direct traffic to your site. (Now between you and me, it’s really easy to go to a free site like PicMonkey or Canva and make the header yourself.) However, your free time is limited, so if you want to outsource it, here ya go.

Press Releases
Since I write press releases for a living, a press release for $5 pains me. I think a well-crafted press release grabs attention, tells a story, and most importantly tells the journalist why his readers or viewers should care. Yet, if you’re strapped for time, or simply not a good wordsmith, turn to Fiverr.

Press Release Distribution
Piggybacking off number 3… You have a press release, now what? You can always pay someone on Fiverr to distribute it for you. However, I post this with caution. Even if he or she distributes your release to thousands, it really doesn’t matter if it’s not your audience. Sure it’s only $5, so it might be worth a try… but you also want to attempt to develop your own list of highly targeted press who would actually be inclined to write about your campaign.

Social Media Manager
Social media is all about building a community and engaging with them on a daily basis. Yet again, it’s only $5. Who wouldn’t want his or her own social media manager?

Google AdWords
If you want to pay to advertise your campaign online, you may want to find someone to optimize your campaign. Folks on Fiverr will optimize your campaign. Some will even design your Adwords banner.

Facebook Ads
If Facebook is a better platform for you, you can find that too. These folks will write, optimize and place the ad for you. All for… that’s right… five bucks.
Now I’ve included links to vendors on Fiverr, yet I’ve never used any of these people, so I can’t personally attest to the quality of their work. If you go the Fiverr route, obviously, choose someone with good reviews and ideally, a lot of customers. If you find that you’re not happy with the quality of the work, what can I say? At least you’re only out five bucks.

Happy Crowdfunding!

Sign up to receive our FREE Toolkit: 5 (Really Easy) Tools We Use to Reach Lots of Backers (And Most of Them Are Free!)

Erin Kienzle

Crowdfunding Specialist | Copywriter | Speaker | TV Personality

Tags: , , ,


This RSS feed URL is deprecated, please update. New URLs can be found in the footers at [...]

NPRAfter Outcry, Crowdfunding Site Patreon Backs Off Plan To Raise ...NPRThe popular crowdfunding service Patreon has backed off plans to change its payment structure, after widespread, vocal and passionate opposition from creators and their fans. Last week, the site announced it woul [...]

TechCrunchHow hate speech crowdfunding outfit Hatreon crept back online ...TechCrunchIf you want to make a living creating white supremacist content, you're probably not going to do it via sites like Kickstarter and Patreon, which prohibit hate speech. Fortunately there's Ha [...]

ForbesCrowdfunding Do's And Dont's From iFundWomen's Karen CahnForbesDuring our conversation, she was transparent in sharing that her first software company, VProud, failed because she “did everything backwards” and spent too much time trying to perfect the product. “Pe [...]

EntrepreneurWhy Some Small Business Owners Are Turning to Crowdfunding to Save Their CompanyEntrepreneurMany owners of beloved local businesses, especially in pricier cities, have been forced to swallow their pride and appeal to their customers in times of crisis -- a process streamli [...]

CoinDeskKickstarter ICO? Don't Count On It Says Crowdfunding Leader ...CoinDeskThe company most widely associated with crowdfunding, Brooklyn-based Kickstarter, has no plans to get into the initial coin offering (ICO) business. Coming in response to the news yesterday that compet [...]

ChronicleLiveNo need for banks as North East businesses turn to crowdfundingChronicleLiveWhile the Distillery's fundraising campaign was undoubtedly a success, not every business gains the same level of support from the public. According to Dianne Sharpe, the CBI's former No [...]

TechCrunchFormer Gawker employees are crowdfunding an effort to buy Gawker.comTechCrunchWhile Univision acquired most of Gawker Media's sites last year (and renamed them as the Gizmodo Media Group), the deal didn't include Gawker itself. In fact, BuzzFeed reported last month [...]

Crowdfunding For French CastlesNPRYou too can own a French chateau, in part, anyway. Romain Delaume, CEO of Dartagnans, tells NPR's Scott Simon about a crowdfunding effort underway to preserve La Mothe-Chandeniers. SCOTT SIMON, HOST: What if I told you that for about $60, you cou [...]

Coindesk (press release) (blog)Crowdfunding Giant Indiegogo Opens to ICOs - CoinDeskCoindesk (press release) (blog)The startup revealed today that, through an existing partnership with MicroVentures, it will begin offering services to projects seek to use the blockchain funding model. [...]

CFB Finance


  • Crowdfunding
  • Crowdfund
  • Peer to Peer Lending
  • FinTech
  • Reg A+
  • Reg CF
  • Crowdfunding USA

Press Release

Live Crowdfunding .tv

What's Next Step in Regulation A+ JOBS ACTS Title IIII :L Interview : Steve Cinelli with Brian Korn Securities and Crowdfunding/Peer-to-Peer Lending Lawyer, Watch more video library | Conference | Interview | Campaign Showcase | Research | Education |