Crowdfunding Your Marketing Campaign

By Angela Hausman, PhD The reason why marketing is essential to your success is simple—without it, your entrepreneurial efforts could all be for naught. Your prospective customers would be out there, unaware of how much they need your products and services. Steve Wozniak, a co-founder of Apple, said in 2013, “It’s a lot easier to think of an app and write it than it is to convince people to want it… Marketing is the most important thing.” An effective first-time marketing campaign sets the tone for your company and builds your reputation. It helps brand you, keeps you competitive and spurs customer loyalty. Ultimately, it is what will increase your sales. The U.S. Small Business Administration suggests that as a general rule, small businesses should allocate 7 to 8 percent of their sales to marketing. In addition to an adequate budget, it is important to create a marketing plan that ensures you are spending your money wisely and maximizing its impact. The SBA blog offers some tips for how to frame a marketing plan. So how do you come up with the money to fund your first big marketing push? We have some ideas: 101914704-6f28055d6d03d894c548cd9ca85afa22_large.600x400

Consolidate Your Future Cash Flow

If you have a stream of future payments from a lawsuit settlement or another type of annuity, you may be able to channel them into your business. Contact a company like J.G. Wentworth to see if you qualify to sell your future payments for a lump sum of cash now. You could then use the money to help fund your initial marketing campaign.


Depending on how you position your company, you could be able to raise money by tapping the Internet. While some crowdfunding sites primarily support creative endeavors, there are an increasing number of sites that support small businesses. These fall into two categories—ones that require selling small amounts of equity in your company to many investors, or ones that are open fundraising for a small fee.

Related Resources from B2C » Free Webcast: Build Better Products by Identifying and Validating Your Riskiest Assumptions

Keep in mind that the U.S. Securities and Exchange Commission is currently contemplating changes to Regulation A+, a provision in the JOBS Act (Jumpstart Our Business Startups) that was signed into law in 2012. The proposed changes could allow a company to raise up to $50 million using online fundraising. Some popular crowdfunding sites include GoFundMe, Kickstarter, Crowdfunder and Indiegogo.

Grants and Business Loans

The government offers a variety of financing programs to help small businesses grow. Grants are less common and are mostly available for nonprofit organizations, companies focused on energy-efficient technology or tourism. Business loans, on the other hand, are available through local banks. The SBA can help you if you have trouble qualifying for a traditional bank loan; they even have a guarantee to help repay a portion of your loan if you default on your payments. The Fox Small Business Center features a comprehensive guide about SBA loans Read more at



Redding Record SearchlightCrowdfunding isn't about buying but about donatingRedding Record SearchlightImagine you're an innovator with a big idea but not a lot of cash to bring the idea to fruition. You spend some of your own money up front to design a cool demo, and then yo [...]

Can-Do Playground featured in national park crowdfunding campaignHockessin Community newsThe Can-Do Playground at Alapocas Run State Park was selected to be featured on the national crowdfunding site Fund Your Park by the National Recreation and Park Association. The crowdfunding camp [...]

City A.M.Identifying the risks of crowdfundingCity A.M.With the market recently hitting £10bn, crowdfunding is no longer a small fish in the big finance pond. But as the sector expands, it's also becoming more complex. Some say crowdfunding operates on the fringes of mainstream f [...]

NDTVCrowdfunding Restores Ponds In Drought-Hit Tamil NaduNDTVCrowdfunding is growing in popularity in the country as a means to finance medical emergencies, help underpriviliged people and assist during disasters. Environmental causes - from planting trees to cleaning beaches - is a r [...]

TechCrunchSnopes seeks crowdfunding in ownership battleTechCrunchHow many times have you heard some urban legend, chain letter or misleading bit of news repeated and immediately found a thorough, fact-based debunking on Snopes? Like every damn day for the last 20 years or so, right? S [...]

Sactown MagazineWe the PeopleSactown MagazineI believe people instinctively want to improve their neighborhoods, and crowdfunding sites are giving them a low-risk, low-cost and high-impact way of doing just that. One popular category of civic campaigns is for parklets—those bite-sized [...]

Vermont Public RadioAs Regulations Change, Interest In Equity Crowdfunding GrowsVermont Public RadioWhat's often called 'equity crowdfunding' is giving businesses, especially start-ups, a way to raise money when they can't access capital from traditional sources, l [...]

MashableStudy shows women are way better than men at crowdfundingMashableMale investors often don't fully understand the value of ideas women entrepreneurs pitch them. They throw capital at food delivery service after food delivery service, but ignore ideas that cater to groups t [...]

YouCaring Selected as Preferred Crowdfunding Platform for Major League BaseballMarkets InsiderSAN FRANCISCO, July 26, 2017 /PRNewswire/ -- YouCaring today announced that it has entered into a partnership with Major League Baseball (MLB) to bring crowdfunding to the Big Leagues. Throug [...]

ForbesWhy Crowdfunding Is Still Booming, Especially For Chinese Tech CompaniesForbesBased on recent media reports, it looks like crowdfunding is now in the "disillusionment" phase of the famous Gartner hype cycle, after peaking a few years back. I will argue that crowdfundin [...]

CFB Finance


  • Crowdfunding
  • Crowdfund
  • Peer to Peer Lending
  • FinTech
  • Reg A+
  • Reg CF
  • Crowdfunding USA

Press Release

Live Crowdfunding .tv

What's Next Step in Regulation A+ JOBS ACTS Title IIII :L Interview : Steve Cinelli with Brian Korn Securities and Crowdfunding/Peer-to-Peer Lending Lawyer, Watch more video library | Conference | Interview | Campaign Showcase | Research | Education |