UC Berkeley is Hiring a Program Manager for CrowdFunding

CrowdFundBeat Job Post, University of California, Berkeley “UC Berkeley”  it is the first university to hire a full-time crowdfunding manager.

Here is the position announcement.   The link to the actual position is here http://jobs.berkeley.edu/job-listings.html – the position announcement is number 18142.


Crowdfunding Project Manager (Contract position)

Direct Response Marketing, Annual Programs

University Relations

UC Berkeley

The office of Annual Programs is UC Berkeley’s largest fundraising unit and is responsible for engaging thousands of undergraduate alumni, parents and students as donors to the University each year. The goals of this department are to: 1) increase the number of donors contributing to the campus annually, 2) significantly raise the amount of discretionary funds for the Chancellor, the deans and program directors, and 3) identify potential major donors for the campus.  Programs include the parents program, class campaigns, and direct response marketing. The entire office of Annual Programs is made up of 27 employees and raises $10 to $15 million in private contributions each year.


The Direct Response Marketing program is responsible for increasing annual fund results for UC Berkeley’s schools, colleges, and programs by administering the Annual Giving Services Program (AGSP), a comprehensive suite of direct marketing services.


The Crowdfunding Project Manager will report to the Director of Direct Response Marketing within the Annual Programs department of University Relations and work closely with an industry leader in crowdfunding. This contract position will oversee the launch of two new online fundraising projects in the University Relations department: a new campus-wide crowdfunding platform and an online “day of giving” campaign.



Under general supervision, plans, develops and implements basic marketing and/or sales plans, strategies and/or events for small or non-complex projects. Serves as project manager for launch of new campus-wide crowdfunding platform in spring 2015 (75% of position), and project manager for day of giving launch in November 2014.

Candidate is the champion for Berkeley crowdfunding and giving day efforts, reaching out to campus partners, guiding them to develop and execute successful fundraising campaigns.

  • Training and Communications Launch

    • Partner with crowdfunding project owners to ensure they are appropriately managing their project to increase chances of success

    • Ensures good customer service to crowdfunding platform users and day of giving campus colleagues, answering questions and explaining basic services and strategies

    • Crowdfunding training includes evaluating potential projects for suitability, and communicating/educating on best practices

    • Coordinates activities, including events and promotional materials and products designed to promote awareness of the department and/or campus services, programs or products within the campus community or to the general public, and crowdfunding services within the campus community and also promotion of day of giving to external community (alumni, parents, donors and friends)

    • Develop internal communications around launch of platform(s)

  • Provides training, communication, and support for crowdfunding /day of giving, including determining content of training/communication materials, and presenting to campus partners

  • Best Practices

    • Benchmarks other university or non-profit programs for best practices in crowdfunding and day of giving campaigns

  • Researches, analyzes, monitors and evaluates marketing and/or fundraising efforts for effectiveness, reporting results to appropriate higher levels of administration

  • Researches and analyzes new and innovative methods for generating revenue through crowdfunding and day of giving campaigns

  • Builds relationships with outside (non-campus affiliated) companies and organizations

  • Marketing Project Management

    • Establishes and manages crowdfunding/day of giving project timelines

    • Coordinates between campus, approved vendors, and industry experts   on all aspects of launch

  • Researches and resolves problems

  • Coordinate meetings and presentations

  • Drafts and/or edits copy for marketing projects or programs such as publications, advertisements, press releases, announcements, et cetera

  • Coordinates design, production and distribution of publications and crowdfunding training module, including internet or web materials, press releases, advertisements, brochures, flyers, signage, A/V presentations, displays, exhibits, et cetera.

  • Establishes and maintains contacts with internal and external marketing professionals and vendors; e.g. artists, designers, photographers, mailing houses, postal service, list brokers, advertising representatives, media contacts, et cetera.

  • Administers marketing budget(s) as assigned, ensuring that budget goals are met; as required meets revenue generating goals through effective relationships with external sources

  • Creates/maintains marketing files, records, calendars, logs and other related documents

  • Evaluate results and make recommendations

  • Organize vendor selection process and work with vendor as needed

  • Operations

    • Coordinate Giving Day operations, including process flows and staffing

  • Document policies and procedures developed by subject matter experts




  • Savvy user of social media, or experience in social media marketing, or advertising

  • 1-2 years experience in social media promotions/marketing

  • Strong relationship building skills

  • Ability to communicate department results and strategies concisely and with confidence

  • Strong team-orientation

  • Ability to respond to changes/shifts in direction with flexibility

  • Demonstrated ability to independently manage/coordinate production of projects accurately, economically, and on-time

  • Strong Excellent organizational, interpersonal, and communication (written and oral) skills

  • Demonstrated ease with utilizing spreadsheets and other tools

  • Knowledge of customer service standards/procedures

  • Organizational skills and skills in file creation, maintenance and management



  • Solid knowledge of online marketing/fundraising principles, concepts, strategies and best practices

  • Crowdfunding experience

  • Day of giving experience

  • Knowledge of the campus including its achievements, mission, vision, goals, objectives and infrastructure

  • Technical understanding of CRM and emerging digital technologies

  • Knowledge of UC Berkeley Development

  • Bachelor’s degree or equivalent.

Tags: , , , , , ,


ForbesThe Ultimate Pre-Launch Crowdfunding ChecklistForbesCrowdfunding is not limited to the platform where you launch your campaign. Instead, it has become a valuable way to transform your idea into a mainstream business. In order to head in that direction, you must execute a number [...]

DVS Gaming (registration) (blog)Crowdfunding: How Does it Help Indie Developers?DVS Gaming (registration) (blog)2012 is when crowdfunding really blew up, prior to 2012 the average amount of money devs would receive could range from 10k-100k. By today's standards, that's stil [...]

The MemoCrowdfunding has become a 'monster' argues its greatest criticThe MemoBrown has become a thorn in the side of this blossoming industry, even more so as it's clear his blog is now even read by regulators at the Financial Conduct Authority. The Memo sat down with [...]

NEWS.com.auSpain widens net for wanted Barcelona terrorist as crowd-funding page for Cadman family establishedNEWS.com.auSPANISH police have shot dead a man wearing an explosives belt, in a confrontation west of Barcelona. The incident happened about 4.40pm Monday Barcelona time (12.4 [...]

The AustralianIgniteme heats up crowdfundingThe AustralianThere's also a crowd-sourced equity funding feature that will come into play once the Australian equity crowdfunding legislation comes into effect late next month. The platform's biggest project to date is raising mon [...]

U.S. News & World ReportNo Cash for Hate, Say Mainstream Crowdfunding FirmsU.S. News & World ReportThe block on mainstream crowdfunding is just the latest blow to far-right activists operating online. In the last 24 hours, neo-Nazi website the Daily Stormer had its domain regi [...]

Australian Brews NewsBrewery crowdfunding effective overall: PozibleAustralian Brews NewsEquity crowdfunding by breweries overseas has been effective overall, despite some high profile failures, according to Pozible. The largest reward-based crowdfunding platform in the Asia Pacific, [...]

LivemintFinding the right balance on crowdfundingLivemintSecurities market regulator Sebi (Securities and Exchange Board of India) has been trying to get a handle on digital platform-based crowdfunding since at least 2014, when it issued a cautiously positive consultation paper. It fl [...]

BusinessCloudManchester video company supports crowdfunding campaignsBusinessCloudNuuk Digital has raised over £12 million creating and designing crowdfunding campaigns in just 18 months, including campaigns for Smacircle – an e-bike that fits in your backpack and the JamStack – an am [...]

Crain's Cleveland Business'Smaller' gifts can go long way for Clinic's crowdfunding platformCrain's Cleveland BusinessFor an institution accustomed to securing multimillion-dollar donations, Cleveland Clinic's latest fundraising effort has some relatively [...]

CFB Finance


  • Crowdfunding
  • Crowdfund
  • Peer to Peer Lending
  • FinTech
  • Reg A+
  • Reg CF
  • Crowdfunding USA

Press Release

Live Crowdfunding .tv

What's Next Step in Regulation A+ JOBS ACTS Title IIII :L Interview : Steve Cinelli with Brian Korn Securities and Crowdfunding/Peer-to-Peer Lending Lawyer, Watch more video library | Conference | Interview | Campaign Showcase | Research | Education |