Crowdfunding Gets More Crowded

By Sean J. Miller, A new crowdfunding website targeting indie filmmakers wants to lure projects in development with the promise of online promotion and other services.

Filmmakers can already partner with established sites such as Indiegogo (with whom Backstage has a partnership) or Kickstarter to crowdfund their campaigns. In fact, the latter’s reach will be felt this summer when Zach Braff’s “Wish I Was Here” opens in theaters: The feature received more than $3.1 million in funding from 46,520 supporters through Kickstarter.

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Edward Panos, who co-founded IndieFilmFunding.com with his niece, Stephanie Lee Panos, said that those existing crowdfunding platforms have too broad of a focus.

“The difference between us and them,” he said, “is that we’re focused on the indie film market. We’ve gone out and focused our social media on industry people. It’s starting to pay off.”

IndieFilmFunding.com, which is based in Park City, Utah, takes a more aggressive approach to promoting its projects than its competitors, said Panos.

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“If you launch an indie film on Indiegogo or Kickstarter, you’re going to get caught up in the mix. You’re going to be next to some guy who’s trying to get funding for his broken leg. All they do for you is they provide a platform and you have to do the rest,” said Panos. “I’ve had indie filmmakers come to me just screaming that they’ve launched something on Kickstarter and Kickstarter doesn’t do anything to support it.”

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http://www.backstage.com/news/crowdfunding-gets-more-crowded/

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