CrowdFunding platform for start-ups that ‘power good’ launches


By Megan Dunsby, A new reward-based crowdfunding platform, kriticalmass, has been announced which will give organisations the chance to join the crowd “for the first time” and allow positive impact projects to raise both funding and support from social ambassadors and volunteers.

Setting out to create a new form of crowdfunding which it dubs as ‘Crowd+’, London-based kriticalmass goes beyond funding a project to offer backers and “supporters” the chance to offer their skills, time or network, alongside, or instead of, finance, to help a business succeed.

Organisations and brands will also be able to champion a project by offering their products or services giving entrepreneurs pitching on the site the opportunity to “make an idea into a reality”.

Once the round has closed, pitch creators then offer rewards for different types of support which can be anything from a branded t-shirt in exchange for a £20 contribution, a movie credit for expert legal advice, or dinner with a supermodel spokesperson in return for £10,000 sponsorship.

The platform has already attracted backing from leading technology investors Tom Teichman, early investor in Moshi Monsters, and, and entrepreneur Sir John Hegarty, founder of global creative advertising agency Bartle Bogle Hegarty (BBH).

Launched yesterday, the ‘Crowd+’ site is currently featuring several projects including a trek to Greenland to raise funds for spinal research and a film project to recruit volunteers for an online suicide prevention hotline.

kriticalmass co-founder and CEO,  Bartolomeo Guarienti, commented: “It takes more than money for a project to succeed.

“We have built a platform where social advocacy, individual funding and the resources and reach of companies come together to make great ideas happen. No other crowd sourcing or funding site can offer this.

“Fundamentally, we want to help visionary creators access the support they need to make a difference, whether that comes from individuals or corporates. kriticalmass is about ‘powering good’ – every project on the platform is focused on inspiring people and improving lives.”

Backer Hegarty added: “The future is going to be driven by businesses that believe in win/win.

“With corporates increasingly required to act as good corporate citizens and hungry for engaging social media content, kriticalmass is the perfect platform to find and champion projects that share their customers’ and employees’ values and passions.”

Tags: , , , ,


This RSS feed URL is deprecated, please update. New URLs can be found in the footers at [...]

NPRAfter Outcry, Crowdfunding Site Patreon Backs Off Plan To Raise FeesNPRThe popular crowdfunding service Patreon has backed off plans to change its payment structure, after widespread, vocal and passionate opposition from creators and their fans. Last week, the site announced it wou [...]

CoinDeskKickstarter ICO? Don't Count On It Says Crowdfunding Leader ...CoinDeskThe company most widely associated with crowdfunding, Brooklyn-based Kickstarter, has no plans to get into the initial coin offering (ICO) business. Coming in response to the news yesterday that compet [...]

TechCrunchHow hate speech crowdfunding outfit Hatreon crept back online ...TechCrunchIf you want to make a living creating white supremacist content, you're probably not going to do it via sites like Kickstarter and Patreon, which prohibit hate speech. Fortunately there's Ha [...]

Bitcoin News (press release)Crowdfunding Giant Indiegogo Joins the ICO BandwagonBitcoin News (press release)Crowdfunding Giant Indiegogo Joins the ICO Bandwagon Indiegogo is a popular crowdfunding platform headquartered in San Francisco that was founded in 2008 by Eric Schell, Slava R [...]

HuffPostIs Crowdfunding Really a Good Idea for Innovation?HuffPostHere's a head-scratcher for you: according to new research, if you refer to your product or idea as both “novel” and “useful” in your crowdfunding campaign, your funding will be lower than it would if you just decl [...]

Coindesk (press release) (blog)Crowdfunding Giant Indiegogo Opens to ICOs - CoinDeskCoindesk (press release) (blog)The startup revealed today that, through an existing partnership with MicroVentures, it will begin offering services to projects seek to use the blockchain funding model. [...]

FortuneWant to Hold Your Own ICO? Indiegogo Can Help You With ThatFortuneCrowdfunding sites like Kickstarter (kickstarter, +0.00%) and Indiegogo raised start-up cash for a generation of online entrepreneurs, but one increasingly visible method of internet-sourced financing seemed to h [...]

ForbesCrowdfunding Do's And Dont's From iFundWomen's Karen CahnForbesDuring our conversation, she was transparent in sharing that her first software company, VProud, failed because she “did everything backwards” and spent too much time trying to perfect the product. “Pe [...]

TechCrunchFormer Gawker employees are crowdfunding an effort to buy Gawker.comTechCrunchWhile Univision acquired most of Gawker Media's sites last year (and renamed them as the Gizmodo Media Group), the deal didn't include Gawker itself. In fact, BuzzFeed reported last month [...]

CFB Finance


  • Crowdfunding
  • Crowdfund
  • Peer to Peer Lending
  • FinTech
  • Reg A+
  • Reg CF
  • Crowdfunding USA

Press Release

Live Crowdfunding .tv

What's Next Step in Regulation A+ JOBS ACTS Title IIII :L Interview : Steve Cinelli with Brian Korn Securities and Crowdfunding/Peer-to-Peer Lending Lawyer, Watch more video library | Conference | Interview | Campaign Showcase | Research | Education |