Fundable Acquires LaunchRock To Combine Crowdfunding And User Acquisition

launchrockAnthony Ha | March 13, 2014 | TechCrunch – Fundable.com, an equity crowdfunding platform for businesses (including startups), just announced that it has acquired LaunchRock.

LaunchRock, as the name implies, was initially focused on helping startups create launch pages to acquire users, though it eventually expanded its product to cover other aspects of finding and building a relationship with users. Both Will Schroter (founder and CEO of Fundable) and Jameson Detweiler (founder of LaunchRock) said LaunchRock will continue to exist as a separate product, but they see big opportunities for integration as well.

“The focus of LaunchRock has always been to capture startups at the idea phase and build a tremendous following for them,” Schroter said, while Detweiler noted that crowdfunding comes in later: “You have to have more of a real business.” In other words, someone with a cool idea could “prove demand” (Detweiler’s words) with LaunchRock, then if they need more funding to build a company, they can turn to Fundable.

read more: http://techcrunch.com/2014/03/13/fundable-acquires-launchrock/

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