CrowdFunding: Interest Among Serious Finance Players Grows

Image credit: cultivatingfoodcoops.net

Image credit: cultivatingfoodcoops.net

By Nat Rudarakanchana , Interest in crowdfunding from traditional finance players like private equity’s Bain Capital is growing, even though skeptics have downplayed crowdfunding in serious corporate finance.

RockThePost, a crowdfunding platform that seeks money for startups, holds monthly “Demo Days,” where startups pitch ideas to wealthy investors, angel investors, family office investors and institutional investors.

The latest Demo Day hosted pitches from five companies seeking crowdfunding. Representatives of Bain Capital, along with venture capital firms like Emerald Stage2 Ventures and Fresh Track Capital, attended.

Companies selected to pitch include those that are trending on RockThePost’s crowdfunding platform, which has raised $23.5 million for its startups since its March 2013 launch. Each startup has ten minutes to make its case before investors rate them publicly and later send feedback.On Tuesday evening, the most recent Demo Day, one startup pitched creating digital marketplace for green construction products, and another pitched a cloud computing service for K-12 educational tests and quizzes. More than 200 investors attended the latest demo, according to RockThePost CEO Alejandro Cremades.

He told IBTimes that without the platform he provides, “It would’ve taken these people at least two years to make the right introductions. So it’s very powerful for the startup. But it’s also very powerful for the investor … At the end of the session, we actually showcase the voting from all investors that have participated, to gauge their interest.”
http://www.ibtimes.com/crowdfunding-interest-among-serious-finance-players-grows-1546743

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