Equity CrowdFunding 2014, Diana Yazidjian

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BY Diana Yazidjian  
Crowdfunding  platforms are entering a new growth phase and with that, comes growing pains. The leaders will feel the competition and rethink their positioning by becoming more strategic. Notions such as market share, social responsibilty, and competitive advantage will become part of their daily thinking. Why? Their position of leader is compromised with the advent of many successful vertical platforms who will be eating a piece of the pie. Time to “think as a business”. Harnessing the power of the crowd is not enough. The crowd is being bombarded by the next best campaign and the only way to capture their attention is to think like a business and find innovative ways to engage with them. In addition, transparency will become the key word in 2014.  The crowd will expect from crowdfunders and crowdfunding platforms alike to disclose more information about their business models and to be pros in customer service. The more information the better the crowd will reward.  Happy Holidays to you and yours!
Diana Yazidjian
DFY Consulting
T: 514 961 7020

 

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