Crowdfunding Makes Moves With The SEC


By Ronald C. Pruett, Jr., CEO of As Seen On TV

We’re delighted and encouraged by the SEC’s recent unanimous vote to propose rules under the JOBS Act to permit companies to offer and sell securities through crowdfunding. This will allow unaccredited investors to buy stock in privately-held companies via crowdfunding sites. To date, only accredited investors have been allowed to participate in such deals – whereas everyone else has been confined to donations (sometimes in exchange for an eventual product). Our entire As Seen on TV ecosystem and success is predicated around inventors and entrepreneurs, and we support all efforts to constructively harness this energy and provide safe, fun products to consumers.

ASTV expects to be an active participant in this arena and will focus the efforts of our own crowdfunding site on the pre-buying of products, not equity investments. This approach allows for the rapid testing and development of ASTV products and customer communities.

The As Seen on TV market is a global one that, according to Homeworld, grew over 40% in retail in 2012. That is significant growth particularly in a down economy. Our site is structured so that our consumers can interact with ASTV and the inventor’s products in new innovative ways and help us consider and test the next successes in this category.  We believe this category view of crowdfunding is the way this new idea will flourish. We expect the crowdfunding world to accelerate toward specialists, so specific categories, like our own will have leading and dominant players.  We expect to be that platform for the entire As Seen on TV category.  We already receive thousands of submissions per year and expect that to grow as we roll out this platform and other initiatives.

Stay tuned for future news and thank you for participating in this exciting new way to develop a new product and make someone smile.


This RSS feed URL is deprecated, please update. New URLs can be found in the footers at [...]

NPRAfter Outcry, Crowdfunding Site Patreon Backs Off Plan To Raise ...NPRThe popular crowdfunding service Patreon has backed off plans to change its payment structure, after widespread, vocal and passionate opposition from creators and their fans. Last week, the site announced it woul [...]

TechCrunchHow hate speech crowdfunding outfit Hatreon crept back online ...TechCrunchIf you want to make a living creating white supremacist content, you're probably not going to do it via sites like Kickstarter and Patreon, which prohibit hate speech. Fortunately there's Ha [...]

CoinDeskKickstarter ICO? Don't Count On It Says Crowdfunding Leader ...CoinDeskThe company most widely associated with crowdfunding, Brooklyn-based Kickstarter, has no plans to get into the initial coin offering (ICO) business. Coming in response to the news yesterday that compet [...]

CryptoCoinsNewsCrowdfunding Giant Indiegogo Looks to Make ICOs Mainstream ...CryptoCoinsNewsOne of the world's most popular crowdfunding platforms is getting in on the ICO game. Josiah Wilmoth on 14/12/2017. ------------------Advertisement------------------. Advertisement · Reddi [...]

ForbesCrowdfunding Do's And Dont's From iFundWomen's Karen CahnForbesDuring our conversation, she was transparent in sharing that her first software company, VProud, failed because she “did everything backwards” and spent too much time trying to perfect the product. “Pe [...]

Crowdfunding via Customers: Is This The New Startup Capital?Customer ThinkWith more and more companies in a variety of sectors developing new crowdfunding campaigns, it makes sense to ask whether crowdfunding is likely to replace startup capital in the near future. Crowdfunding is qui [...]

VentureBeatAtaribox hits the pause button on its crowdfunding campaignVentureBeatAtari was supposed to start taking preorders along with launching its crowdfunding campaign on Indiegogo today for its new Ataribox console. However, it seems to have hit an unspecified snag and in an ema [...]

Coindesk (press release) (blog)Crowdfunding Giant Indiegogo Opens to ICOs - CoinDeskCoindesk (press release) (blog)The startup revealed today that, through an existing partnership with MicroVentures, it will begin offering services to projects seek to use the blockchain funding model. [...]

TechCrunchFormer Gawker employees are crowdfunding an effort to buy Gawker.comTechCrunchWhile Univision acquired most of Gawker Media's sites last year (and renamed them as the Gizmodo Media Group), the deal didn't include Gawker itself. In fact, BuzzFeed reported last month [...]

CFB Finance


  • Crowdfunding
  • Crowdfund
  • Peer to Peer Lending
  • FinTech
  • Reg A+
  • Reg CF
  • Crowdfunding USA

Press Release

Live Crowdfunding .tv

What's Next Step in Regulation A+ JOBS ACTS Title IIII :L Interview : Steve Cinelli with Brian Korn Securities and Crowdfunding/Peer-to-Peer Lending Lawyer, Watch more video library | Conference | Interview | Campaign Showcase | Research | Education |