Super cool musical crowdfunding scheme gives investors a ‘Happy Days’ chance

 

happy-days

By Jayne Atherton

Ordinary Investors are being invited to back a musical version of classic American sitcom Happy Days in return for a share in the profits of the new show.

In what’s thought to be the world’s first equity crowdfunding project for a big theatrical production, backers can invest as little as £10 to help get the show off the ground.

The production called Happy days – A New Musical, will start touring the UK in January and is already full funded, but is looking for £250,000 to cover unexpected expenses.

It is promising investors a combined 25 per cent share in any profits in two years time when the tour comes to an end.

With savers facing current – decidedly uncool – returns of less than 2 per cent interest per year, the investment may deliver, but there’s a chance that investors could get less than they put in or no growth at all if no profit is made.

The financing by Seedrs, a leading crowd investment platform starts today (mon) through its website seedrs.com. Director Martin Campbell said: ‘There is a risk attached, but this time the show is already funded and this is a way to gain engagement with Happy days and musicals fans who want to buy into something they love or diversify their portfolios with something fun.’

Producers hope investers will be tempted into taking a chance by the fact the show is written by Garry Marshall, the creator of the original TV series.

Henry Winkler, who famously played The Fonz in the hit 1950s-set comedy, is acting as Creative Consultant, and the production will feature original songs by Oscar, Grammy and Golden Globe award-winning Hall of Fame Songwriter Paul Williams – as well as the iconic TV theme tune.

its stars include Emmerdale actor Ben Freeman as The Fonz; Heidi Range, best known as one of the Sugababes, as Pinky Tuscadero; and Cheryl Baker, of Bucks Fizz fame, as Mrs Cunningham.

Musical crowdfunding call aims to raise £250,000 for 'Happy Days' show
Heidi Range will play the iconic Pinky Tuscadero

Todd Ruppert, chief executive of RTR International and a co-producer of the show, said: ‘Investing in theatre productions is normally reserved for the wealthy. But with this show, we wanted to give everyone the chance to be a part of what we believe can be a big hit. We’re sure that all audiences will love the musical, but those who have backed it financially will enjoy it even more – they’ll have helped make the show happen.’

A number of theatre and film investments have raised money using so called ‘rewards-based’ crowdfunding schemes offering branded goods or discounted tickets. This is thought to be the first offering a potential financial reward.

The show will begin in January 2014 at the Churchill Theatre Bromley before a national tour. A West End version is also planned.

Martin capbell added: ‘Investors will get quarterly updates and its expected they will get preferential opportunity to invest if the production needs more investment for its planned West End run.’

HEADLINE NEWS

U.S. News & World ReportNo Cash for Hate, Say Mainstream Crowdfunding FirmsU.S. News & World ReportThe block on mainstream crowdfunding is just the latest blow to far-right activists operating online. In the last 24 hours, neo-Nazi website the Daily Stormer had its domain regi [...]

LITTLE GUIDANCE FROM IRS ON TAXING CROWDFUNDING CONTRIBUTIONSBloomberg BNAWe've all heard the stories of crowdfunding appeals that go viral. Whether it's a musician raising money to produce an album, an inventor with a great idea, or a family in distress that needs help, cro [...]

VCCircleNew trends in crowdfunding that make it a potent fund-raising toolVCCircleOver the years, crowdfunding has become popular among entrepreneurs mainly because it's a great way to test the waters before you actually launch the product or service. You understand your idea [...]

FortuneIndiegogo's Difficult Path to Offering Equity CrowdfundingFortuneIndiegogo founder Slava Rubin discusses how Indiegogo's equity crowdfunding service has been performing since its launch in 2016. Photograph by Indiegogo. E-mail; Tweet; Facebook; Linkedin. Share icons. [...]

Telegraph.co.ukSkiTelegraph.co.ukBut now, to supplement her fast food income and to be more certain of joining her older sister Katie, a fixture on the Park and Pipe team, Summerhayes has launched a crowdfunding campaign with PledgeSports to raise some money towards her travel and ... [...]

Crain's Cleveland Business'Smaller' gifts can go long way for Clinic's crowdfunding platformCrain's Cleveland BusinessFor an institution accustomed to securing multimillion-dollar donations, Cleveland Clinic's latest fundraising effort has some relatively [...]

NewshubWoman born without vagina crowdfunding surgeryNewshubThe family of a woman born without a vagina has started a crowdfunding campaign to receive reconstructive surgery. Kaylee Moats, from Arizona, lives with Mayer Rokitansky Küster Hauser syndrome (MRKH) meaning she has no cervi [...]

ForbesWhat Works In Equity Crowdfunding -- Insights From ResearchForbesAs we have recently celebrated the fourth anniversary of the signing of the JOBS Act into law, it is a good time to take stock of the effect that the legislature had on equity crowdfunding in the United States. It [...]

Global Crowdfunding Market 2017-2021PR Newswire (press release)Global Crowdfunding Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The rep [...]

AOL UKShould you forget the stock market and focus on crowdfunding?AOL UKIn recent years, the popularity of crowdfunding has soared. For example, in 2016 the amount raised through crowdfunding surpassed venture capital funding for the first time in its history. By 2025, it is estimate [...]

CFB Finance

Marketwired

  • Crowdfunding
  • Crowdfund
  • Peer to Peer Lending
  • FinTech
  • Reg A+
  • Reg CF
  • Crowdfunding USA

Press Release

Live Crowdfunding .tv

What's Next Step in Regulation A+ JOBS ACTS Title IIII :L Interview : Steve Cinelli with Brian Korn Securities and Crowdfunding/Peer-to-Peer Lending Lawyer, Watch more video library | Conference | Interview | Campaign Showcase | Research | Education |