Social Entrepreneur Raises $2M For Kids’ Cancer

Max Plotkin, courtesy of the Max Cure Foundation

Max Plotkin, courtesy of the Max Cure Foundation

BY Devin Thorpe, Six years ago, David Plotkin’s world changed when his four-year-old son was diagnosed with cancer. His son, now thriving in remission, suffered through two years of treatment. In just five years, the MaxCure Foundation has raised over $2.0 million to find a cure for pediatric cancer.

According to the Huffington Post: David Plotkin discovered his life’s purpose on May 2, 2007, the day his son Max was diagnosed with cancer. Just one day before Max’s fourth birthday, David learned his son had an extremely rare form of B-Cell Lymphoma, one that even experts at Memorial Sloan-Kettering Cancer Center (MSKCC) in New York City had never seen before. After learning that pediatric cancer research is extremely underfunded, David decided to take action. He walked away from a career as a hedge fund trader realizing that life is bigger than any stock trade. David created The Max Cure Foundation for pediatric cancer causes to help fund the development of less toxic treatments for children and to find cures for children and young adult cancers. After two years of building the foundation, David has re-entered the finance world, working as a consultant on various projects, and maintaining his relationships that took years to cultivate, while still working full time for The Max Cure Foundation. In less than 4 years, his fundraising efforts have raised more than $1.6 million dollars. David participated in the First Congressional Childhood Cancer Summit in Washington, D.C. last year with some of the world’s leading experts to discuss research, treatments, and the impact of childhood cancer on families and current funding legislation. David and Max have recently returned from the Second Pediatric Cancer Caucus in DC and are working closely with United States Congressman, Michael McCaul (R-TX), to build awareness.

On October 7 at 1:00 Eastern, David Plotkin and his father Richard Plotkin will join me live to discuss the Foundation’s work.


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