CrowdFunding ! Bottled by You: Naked Wines’

OB-ZC751_DN1004_D_20131001132658

IT’S BEEN NEARLY six years since Rowan Gormley, a South African who first built his reputation in private equity, decided it was time to get back into the wine business. Having founded and run what would become Virgin Wines, he knew there was a very real market in wine, despite various protestations from the established trade.

“It was around 2008,” he says. “Lehman’s had just gone bust, countries were going bankrupt and I just thought: We can’t do what everybody else is doing. It has to be radical, it has to be different.”

So he set up Naked Wines, an online retailer with a difference. It is a social site: Customers are invited to rate the wines they have tasted, post comments and interact with fellow drinkers as well as the winemakers.

Drinking Now

OB-ZD086_lyons1_G_20131002073029

Three Naked Wines worth seeking out . It also serves as a crowdfunding option for independent producers. If customers like the wines, they can become “wine angels”—a monthly payment of £20 lets you order bottles at a discount from winemakers while allowing Naked Wines to plan its investment in them. The premise is that by directly funding the winemaker, the company removes the middleman and marketing costs—savings that are then passed on to the consumer.

    Critics point out that by listing exclusive wines from relatively unknown winemakers, buyers don’t have a fair price comparison. I would add that they are also placing a lot of trust in Naked Wines’ assessment of its stock.

But that hasn’t seemed to have hindered customers’ interest. With 150,000 “angels” across the world, the Norwich, England-based company has a turnover of more than £40 million and ships over 10 million bottles of wine a year.

Last June, Naked Wines moved into Napa, opening a winery for 25 winemakers. And last month, the company set up its second base in California. They also have operations in Australia.

“Wine as a product has legs,” Mr. Gormley says. “The next stage for wine is when consumers get away from fear and away from what other people think about me because of the wine I drink. There is a whole level of wine consumption to come. It will become much more adventurous.”

“The next stage for wine is when consumers get away from fear and away from what other people think about me because of the wine I drink”

 

By Will Lyons

Read More On

http://online.wsj.com/article/SB10001424052702303464504579107130950160854.html

HEADLINE NEWS

U.S. News & World ReportNo Cash for Hate, Say Mainstream Crowdfunding FirmsU.S. News & World ReportThe block on mainstream crowdfunding is just the latest blow to far-right activists operating online. In the last 24 hours, neo-Nazi website the Daily Stormer had its domain regi [...]

FortuneUncensored Social Network Gab Raises $1 Million in Crowdfunding CampaignFortuneA crowdfunding campaign for Gab, a Twitter-like social network that touts its commitment to freedom of speech, surpassed $1 million yesterday. The company claims it is politically neutral and committ [...]

Baltimore SunHarford still opposes crowdfunding sites for school donationsBaltimore SunRaising money through online crowdfunding sites is an ideal way for teachers to find the funds to purchase classroom materials and should be restored, the head of the Harford County teachers' u [...]

Crain's Cleveland Business'Smaller' gifts can go long way for Clinic's crowdfunding platformCrain's Cleveland BusinessFor an institution accustomed to securing multimillion-dollar donations, Cleveland Clinic's latest fundraising effort has some relatively [...]

Censorship in Crowdfunding Services and How Bitcoin Could HelpInside BitcoinsThis once again highlighted the need for crowdfunding and community support for independent projects to remain afloat, but this time it was more serious. With YouTube throttling advertising revenue to creator [...]

League: Warriors legend Monty Betham drops crowdfunding bidNew Zealand HeraldFormer Warriors Monty Betham has pulled the pin on his quest to launch a crowdfunding campaign to buy the Warriors. With Warriors owner Eric Watson locked in negotiations to sell, Betham made a plea to league [...]

GeekZing Smart Light Passes Crowdfunding Goal With Flying Colors ...GeekAt age 31, I still prefer to keep a light on in the hallway, illuminating my way to the bathroom in the middle of the night. (God forbid I step on the creeping cat—or ...and more » [...]

ForbesWhat Works In Equity Crowdfunding -- Insights From ResearchForbesAs we have recently celebrated the fourth anniversary of the signing of the JOBS Act into law, it is a good time to take stock of the effect that the legislature had on equity crowdfunding in the United States. It [...]

FortuneDreamHost Sets Up Crowdfunding Page to Aid Trump Government FightFortuneThe Los Angeles-based web host DreamHost, which is fighting the Department of Justice over its attempt to seize records of visitors to an anti-Donald Trump website, has launched a crowdfunding campaign to a [...]

DualShockersBounty Battle Rolls out the White Carpet with Successful Crowdfunding CampaignDualShockersWhen we last checked in with the indie-obsessed fighting game, Bounty Battle, it was halfway through its $30,000 crowdfunding goal. Now with 3 days left to go, it's surpassed thi [...]

CFB Finance

Marketwired

  • Crowdfunding
  • Crowdfund
  • Peer to Peer Lending
  • FinTech
  • Reg A+
  • Reg CF
  • Crowdfunding USA

Press Release

Live Crowdfunding .tv

What's Next Step in Regulation A+ JOBS ACTS Title IIII :L Interview : Steve Cinelli with Brian Korn Securities and Crowdfunding/Peer-to-Peer Lending Lawyer, Watch more video library | Conference | Interview | Campaign Showcase | Research | Education |