launches CrowdFunding portal for institutional funds

"We aren’t going to be advertising a single startup looking to raise $1 million. We’ll be targeting larger, less risky deals, with slightly less opportunity for reward. For example, we may offer the chance to invest in the next fund being raised by a well known VC firm or hedge fund manager or a securitized portfolio of loans from a peer-to-peer lending site."

CrowdFundBeat PR News:  Crowdfunding is not just about startups raising money. Even excluding rewards-based campaigns like those offered by Kickstarter and Indiegogo, so-called equity crowdfunding, the type that represents an investment for ownership in a company or project, can span the gamut of asset classes. And frankly, that’s a good thing, because startup investing simply isn’t a good idea for all aspiring angel investors. But there are other avenues to target high returns.

In the past we’ve covered real estate crowdfunding platforms, but this is just the tip of the iceberg. Today, SaaS-based crowdfunding technology provider is announcing the launch of a new invite-only platform focused on institutional-grade alternative investment opportunities, like hedge funds, venture funds, funds of funds, and securitized debt products.

Named Alpha, the platform is the result of’s as-yet unreported acquisition of Santa Barbara-based MyNewFinancialAdvisor, an online marketplace connecting financial advisors and prospective high net-worth clients. The companies declined to specify the terms of the transaction, but CEO Alon Goren did reveal the it was an all stock transaction. The companies share a common investor in Siemer Ventures.


See related video on Alpha’s hopes is to appeal to accredited investors by offering investment opportunities that they otherwise wouldn’t be able to access or that would typically require far larger investment commitments.

Goren says:

We aren’t going to be advertising a single startup looking to raise $1 million. We’ll be targeting larger, less risky deals, with slightly less opportunity for reward. For example, we may offer the chance to invest in the next fund being raised by a well known VC firm or hedge fund manager or a securitized portfolio of loans from a peer-to-peer lending site.

The company is already talking to several firms interested in carving out $10 million to $50 million allocations from a total $200 million-plus fundraise, Goren added. The goal is to offer between 10 to 20 such investment opportunities at any given time time.

“We’re focused on working alternative asset managers in the top 10 percent of the industry,” Goren says.

The key, however, is that investors won’t have to write $500,000 to $1 million minimum checks to participate in these opportunities, as they typically would, had the deal arrived through their financial advisor. By the virtue of crowdfunding, the minimum investment size is more likely to be $10,000 to $50,000. The site also promises charge fees far less expensive than traditional alternative investment placement fees (which can be 5 to 10 percent).

Goren is confident that Alpha has solved the two biggest problems facing most aspiring crowdfunding platforms. The first is access to accredited investors. Over the last two years, MyNewFinancialAdvisor founder Framk Troise, who has joined InvestedIn Alpha as SVP and GM, has built a network of more than 70,000 verified accredited investors who have opted in to receiving alternative investment opportunities. While these members will have to re-opt-in to Alpha, the company has a huge head start by virtue of these existing relationships.

Secondly, by virtue of its access to the above network of accredited investors, My NewFinancialAdvisor has established relationships with many large financial institutions and asset managers in search of qualified investors. What was missing previously was a technology platform to facilitate connecting these two constituencies at scale – enter – and the regulatory framework to make it legal – thank you, JOBS Act and new general solicitation provisions.

“General solicitation provides hedge funds with tremendous opportunities to reach a larger pool of potential accredited investors,” Troise says in a company statement. “Our platform creates an easy, secure, and seamless way for the country’s best alternative investment firms to find the best accredited investors.”

It all sounds great, but Alpha will have a ton to prove. Investors will want to see that the deals offered on the platform are truly exclusive and institutional grade opportunities. Those raising money will want to know that Alpha’s members are both active and interested in alternative investment opportunities. If both of those conditions are met, then this could be an enormous success.

“The platform is pretty much ready today,” Goren says. “We just want to get out ahead of it in terms of signing up investors, fund managers, and financial advisors. Most importantly, we want to line up initial roster of rock star deals to really come out of the gates with a bang. We’ll be launching soon.”

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