What Is The Next Crowdfunding Evolution?

It’s been said that crowdfunding is less of a straight-forward investment and more like buying wine futures. You’re essentially paying a discounted rate for next year’s crop. And, just like wine, once you’ve put your money in, you can only hope that the weather is good, the vines aren’t attacked by bugs, and the vintner is as good as he claims.

But, this analogy, no matter how clever, falls apart at one crucial stage. With wine, there is already a predetermined market, distribution channels and product awareness. People may not have heard of “Bobby Joe’s Blackberry Pumpkin Chardonnay” but they do know wine exists and they generally know where to find it. This is not the case, though, when it comes to crowdfunded projects.

For instance, Erik Chevalier’s crowdfunding campaign for the old-fashioned board game, The Doom That Came to Atlantic City, was a huge success, raising nearly $88,000 more than its target of $35,000. But, despite that infusion of capital, the game never launched. According to Chevealier, “Every possible mistake was made, some due to my inexperience in board game publishing, others due to ego conflicts, legal issues and technical complications.”

Chevalier’s tale of woe (it gets much worse and involves him moving to another city and working to replay the donations) is the proverbial canary in the coal mine. Simply put: creative types, the sorts of people who can come up with everything from new games to luminescent house plants that can light entire rooms, are generally not good at the nuts and bolts of running the daily operations of a business.

Where do people who have gotten their products successfully funded through crowdfunding go to promote and sell their merchandise? Where is the right place to sell their product alongside similar high-quality merchandise? How does someone go about attracting the attention of retail buyers?

Using sites like eBay or Craigslist means the seller is, once again, struggling among hundreds, thousands, even hundreds of thousands of competitors for the attention of consumers. Good luck trying to move a dozen units, much less the numbers required to have a viable business.

Other options include literally going out and knocking on the doors of every related brick-and-mortar retail outlet within driving distance and hoping they’ll give you some shelf space or fighting with established manufacturers to try and get into national chains like Target, Costco or Wal-Mart.

One person who thinks she has the answer is a California housewife and jewelry designer, Candice Georgiadis, who, ironically enough, has just launched her own crowdfunding campaign for startup capital. But, given the name she’s picked for her new business, don’t expect to find her on a popular site like Kickstarter.

She’s named it KickStarted —and Candice wants it made clear she is not affiliated in any fashion with that other site with the very similar name—and has designed it to be an online marketplace for successfully crowdfunded projects and the consumers who want the finished products—essentially the next place to go after IndieGoGo, Selfstarter, GoFundMe and the dozens of others online.

“As a jewelry designer myself, I know that the hardest part of a project can be after you’ve finished your prototype and are trying to promote it and get it into stores,” the co-founder said. “Contacting your friends and family, knocking on doors, emailing, reaching out to buyers—it’s all just so hard! I want KickStarted to be a place where entrepreneurs can be found by customers, buyers, retail stores—everyone!”

Its own crowdfunding campaign, which started today, can be found at iKickStarted.com and the cease-and-desist letter from Kickstarter’s team of lawyers can be found in her email inbox. Yes, Candice has been threatened with a lawsuit before either her website or the drive to fund her website has started.

“The word ‘kick-start’ is a generic term and the first meaning is something used to start motorcycles,” said Georgiadis. “Anyone who goes to our site will soon realize they cannot raise money there. It’s clear that our site is meant for people to buy and sell, not fundraise. And, we only want to connect people. We don’t want to be involved in the transactions.”

KickStarted offers six different methods—Skype, Facebook FB +1.88%, FaceTime, Twitter, SMS text or email/instant message—for buyers and sellers to communicate directly with one another, and vendor accounts range from free to $4.95 and $9.95 per month (no membership is required for shoppers). Sellers can create their own ads and possibly be featured on the homepage’s rotating slideshow, and KickStarted does not charge a commission on sales.

Will KickStarted be the silver bullet to the problems that come with success in the crowdfunding world? Not likely but it might develop into a powerful weapon in the budding entrepreneur’s arsenal.

Source: Forbes, Drew Hendricks, Contributor 9/26/2013
Link: http://www.forbes.com/sites/drewhendricks/2013/09/26/what-is-the-next-crowdfunding-evolution/

HEADLINE NEWS

U.S. News & World ReportNo Cash for Hate, Say Mainstream Crowdfunding FirmsU.S. News & World ReportThe block on mainstream crowdfunding is just the latest blow to far-right activists operating online. In the last 24 hours, neo-Nazi website the Daily Stormer had its domain regi [...]

Technical.ly BaltimoreArbit took to crowdfunding to seek out investorsTechnical.ly BaltimoreThe Baltimore-based social polling company is seeking to raise a maximum of $425,000 through equity crowdfunding, a funding instrument that was first officially made available last year with re [...]

ForbesWhat Works In Equity Crowdfunding -- Insights From ResearchForbesAs we have recently celebrated the fourth anniversary of the signing of the JOBS Act into law, it is a good time to take stock of the effect that the legislature had on equity crowdfunding in the United States. It [...]

WOMEN-FOCUSED CROWDFUNDING PLATFORM IN NEWARK IS ACCEPTING ITS FIRST COHORT OF ...Brick City LiveEntries will then be evaluated by a team at iFundWomen for a spot in the crowdfunding platform's first cohort in the Greater Newark area. Businesses that are accepted into the cohort [...]

Crain's Cleveland Business'Smaller' gifts can go long way for Clinic's crowdfunding platformCrain's Cleveland BusinessFor an institution accustomed to securing multimillion-dollar donations, Cleveland Clinic's latest fundraising effort has some relatively [...]

Food & WineBrewDog's Latest Crowdfunding Effort Falls ShortFood & WineCrowdfunding—or more accurately, selling shares in its business directly to investors via the Internet—has been a major part of Scottish brewer BrewDog's business plan. To date, the company has rai [...]

MetroDeadly Premonition maker SWERY crowdfunding for new game The ...MetroSWERY is back and he's making another ultra weird-sounding game – set in a small UK village where everyone keeps turning into cats.The Good Life is a newly announced RPG by the creator of Deadly Premonition [...]

AlgemeinerIsraeli Crowdfunding Campaign Raises 1 Million Shekels for Policewoman Paralyzed in Jerusalem Terror AttackAlgemeinerAn Israeli crowdfunding campaign on behalf of a policewoman who was paralyzed by a Palestinian terrorist in Jerusalem last year has reached its goal of gather [...]

Indiana pioneers crowdfunding community projectsWTHRA downtown Greensburg mural made possible by community donations, Patronicity.com, the Indiana Housing and Community Development Authority and other local organizations, as seen on Aug. 3, 2017. (Main Street Greensburg Photo via ... [...]

Crowdfunding Success of OYO Fitness's DoubleFlex Gym Spreads GloballyMarkets Insider16, 2017 /PRNewswire/ -- After becoming the second highest funded Kickstarter fitness product in history, Kansas City-based OYO Fitness has now launched their DoubleFlex Black Portable Gym on the [...]

CFB Finance

Marketwired

  • Crowdfunding
  • Crowdfund
  • Peer to Peer Lending
  • FinTech
  • Reg A+
  • Reg CF
  • Crowdfunding USA

Press Release

Live Crowdfunding .tv

What's Next Step in Regulation A+ JOBS ACTS Title IIII :L Interview : Steve Cinelli with Brian Korn Securities and Crowdfunding/Peer-to-Peer Lending Lawyer, Watch more video library | Conference | Interview | Campaign Showcase | Research | Education |