Kickstarter eyes Down Under, but is it just playing catch-up?

Kickstarter is promising an expansion to Australia and New Zealand, "soon."

Kickstarter is promising an expansion to Australia and New Zealand, “soon.”

Kickstarter, fresh off its launch in Canada, is promising to come to New Zealand and Australia “soon.” Experts say it’s natural for the crowdfunding platform to go global, especially since rivals are already there.

Kickstarter is growing more international, almost by the day. The platform officially expanded to Canada at the beginning of the week, and is now promising to head Down Under “soon.”

The crowdfunding portal has put up a page on its site saying “Australia. New Zealand. Soon.”

The promise to Australia and New Zealand comes amid a larger push to go international for the site, which launched in the United Kingdom late last year and officially came to Canada this week.

Kickstarter also allows creators to launch campaigns that make their appeals in German and French.

But what makes the U.K. and Canadian launches different is that campaigns will be able to take donations in local currencies, rather than the U.S. dollar.

International moves like this are particularly important, because Kickstarter is competing with Indiegogo in the rewards-based crowdfunding sphere, and Indiegogo is arguably ahead of Kickstarter internationally.

That site already allows campaigns to accept donations in pounds, euros and Canadian dollars.

“Although it looks like an expansion, this is actually a necessary ‘catch-up’ move for Kickstarter to maintain its dominance in crowdfunding. Any business model that utilizes social media and deals in intangibles must ultimately be global to succeed,” writes Howard Orloff, founder, in an email to Upstart Business Journal.

Jonathan Frutkin, chief executive at crowdfunding consultancy Cricca Funding LLC had a little bit different take.

“It’s a real natural fit for a successful company like Kickstarter to expand internationally,” he told me. “It’s maybe a surprise it took so long.”

We reached out to Kickstarter but so far the company hasn’t responded to our query.

Kickstarter does things big, though, as its Canadian launch revealed. More than 50 projects from Canada went up with the launch, including an effort to build a better hockey stick.

Makes one wonder what will happen in the land Down Under.

Source: Upstart Business Journal – Kent Bernhard Jr Money & Finance Editor


Tags: , , , , ,


ForbesThe Ultimate Pre-Launch Crowdfunding ChecklistForbesCrowdfunding is not limited to the platform where you launch your campaign. Instead, it has become a valuable way to transform your idea into a mainstream business. In order to head in that direction, you must execute a number [...]

DVS Gaming (registration) (blog)Crowdfunding: How Does it Help Indie Developers?DVS Gaming (registration) (blog)2012 is when crowdfunding really blew up, prior to 2012 the average amount of money devs would receive could range from 10k-100k. By today's standards, that's stil [...]

The MemoCrowdfunding has become a 'monster' argues its greatest criticThe MemoBrown has become a thorn in the side of this blossoming industry, even more so as it's clear his blog is now even read by regulators at the Financial Conduct Authority. The Memo sat down with [...] widens net for wanted Barcelona terrorist as crowd-funding page for Cadman family police have shot dead a man wearing an explosives belt, in a confrontation west of Barcelona. The incident happened about 4.40pm Monday Barcelona time (12.4 [...]

The AustralianIgniteme heats up crowdfundingThe AustralianThere's also a crowd-sourced equity funding feature that will come into play once the Australian equity crowdfunding legislation comes into effect late next month. The platform's biggest project to date is raising mon [...]

U.S. News & World ReportNo Cash for Hate, Say Mainstream Crowdfunding FirmsU.S. News & World ReportThe block on mainstream crowdfunding is just the latest blow to far-right activists operating online. In the last 24 hours, neo-Nazi website the Daily Stormer had its domain regi [...]

Australian Brews NewsBrewery crowdfunding effective overall: PozibleAustralian Brews NewsEquity crowdfunding by breweries overseas has been effective overall, despite some high profile failures, according to Pozible. The largest reward-based crowdfunding platform in the Asia Pacific, [...]

LivemintFinding the right balance on crowdfundingLivemintSecurities market regulator Sebi (Securities and Exchange Board of India) has been trying to get a handle on digital platform-based crowdfunding since at least 2014, when it issued a cautiously positive consultation paper. It fl [...]

BusinessCloudManchester video company supports crowdfunding campaignsBusinessCloudNuuk Digital has raised over £12 million creating and designing crowdfunding campaigns in just 18 months, including campaigns for Smacircle – an e-bike that fits in your backpack and the JamStack – an am [...]

Crain's Cleveland Business'Smaller' gifts can go long way for Clinic's crowdfunding platformCrain's Cleveland BusinessFor an institution accustomed to securing multimillion-dollar donations, Cleveland Clinic's latest fundraising effort has some relatively [...]

CFB Finance


  • Crowdfunding
  • Crowdfund
  • Peer to Peer Lending
  • FinTech
  • Reg A+
  • Reg CF
  • Crowdfunding USA

Press Release

Live Crowdfunding .tv

What's Next Step in Regulation A+ JOBS ACTS Title IIII :L Interview : Steve Cinelli with Brian Korn Securities and Crowdfunding/Peer-to-Peer Lending Lawyer, Watch more video library | Conference | Interview | Campaign Showcase | Research | Education |