Kickstarter campaigns raise 6x more than Indiegogo, says researcher

Kickstarter Founders

Kickstarter Founders

Whenever crowdfunding websites are compared, you can generally expect to see Kickstarter and Indiegogo in the same sentence. But one developer has discovered just how much better Kickstarter seems to be doing than its competition.

Developer Jonathan Lau wrote a scraper to look at the crowdfunding sites’ amount of campaigns, failed campaigns, money raised, and other tidbits. Compared side by side, Kickstarter has raised over six times as much money for its campaigns than Indiegogo, he writes. That’s despite the fact that Indiegogo provides a “flexible funding” program where projects that don’t meet their funding goal can still keep pledges in exchange for paying a higher fee.

When it comes to campaigns, Kickstarter has Indiegogo beat in numbers as well. Kickstarter has over 110,000 campaigns, whereas Indiegogo only has 44,000 — though, Lau points out that Indiegogo does removed some failed campaigns from its listings.

An Indiegogo spokesman responded with a categorical denial of Lau’s data.

“Each alleged indiegogo statistic in the post that you refer to is inaccurate,” said the spokesperson.

When asked for specific corrections, the spokesperson refused.

“Indiegogo as a general policy does not discuss competitive, proprietary data. It never has,” he said.

Lau’s data lists thousands of public Indiegogo projects by URL, dollar amount raised, percent of target reached, and number of days left in the campaign. A VentureBeat spot check showed that the data appears to match what is published on Indiegogo.

It looks like Indiegogo only has around 7.5 percent as many campaigns hit the million dollar mark than Kickstarter: Just three, versus Kickstarter’s 40, according to Lau. Indiegogo’s own “most funded” page lists 7 campaigns over the million-dollar mark, including the impressively big, failed campaign for the Ubuntu Edge.

Overall, Kickstarter has raised $612 million for its campaigns, whereas Indiegogo has raised $98 million, according to Lau’s research.

“Widely considered the number two crowdfunding site based on volume, it is shocking to see that Indiegogo is so massively behind Kickstarter,” said Lau in his post on Medium. “It looks to us that Kickstarter has cornered the most lucrative part of the crowdfunding market, leaving competitors like Indiegogo to fight for the scraps in far poorer niches.”

Lau has also provided the raw data for anyone to chew through.

Source: Venture Beat – Meghan Kelly
Link: http://venturebeat.com/2013/08/29/kickstarter-campaigns-raise-6x-more-than-indiegogo-says-researcher/

HEADLINE NEWS

ForbesHow One Startup Raised 10 Times Its Original Crowdfunding GoalForbesRunning a successful crowdfunding campaign isn't easy. The odds are heavily stacked against you, as very few end up succeeding. "Statistically, up to 89% of campaigns fail. Kickstarter has the highest [...]

ForbesThe Ultimate Pre-Launch Crowdfunding ChecklistForbesCrowdfunding is not limited to the platform where you launch your campaign. Instead, it has become a valuable way to transform your idea into a mainstream business. In order to head in that direction, you must execute a number [...]

Eater LondonFat Macy's Launch Crowdfunding Campaign to Open Restaurant in PeckhamEater LondonFat Macy's — a food social enterprise which aims to train young Londoners living in temporary housing — have launched a crowdfunding campaign. Their aim is to raise £55,141 to fund a [...]

Realnoe vremyaEveryone pools: Elvira Nabiullina to look closer at crowdfundingRealnoe vremyaThe Central Bank has seriously started fighting against crowdfunding platforms. The regulator told the gradual imposition of control of the sector won't begin earlier than in 2018. But mar [...]

Devon LiveCrowdfunding campaign launched to save adopted Romanian puppy who needs £8000 for vital surgery to save its lifeDevon LiveSam has started a crowd-funding campaign to try to help meet the £8000 cost of the surgery. It's a tall order, but every little helps. Sam had been [...]

U.S. News & World ReportNo Cash for Hate, Say Mainstream Crowdfunding FirmsU.S. News & World ReportThe block on mainstream crowdfunding is just the latest blow to far-right activists operating online. In the last 24 hours, neo-Nazi website the Daily Stormer had its domain regi [...]

The AustralianIgniteme heats up crowdfundingThe Australian“The only other comparable film that raised money through crowdfunding would be Crocodile Dundee, but not all funding came from the crowd.” Mr Morello said the idea behind the platform was relatively simple — giving new and bud [...]

UKTN8 simple steps for a successful equity crowdfunding campaignUKTNTom Horbye, senior campaign development associate at Seedrs, shares his top tips for a successful equity crowdfunding campaign. Here are eight easy-to-follow tips to help you devise and launch a successful equity crow [...]

LivemintFinding the right balance on crowdfundingLivemintSecurities market regulator Sebi (Securities and Exchange Board of India) has been trying to get a handle on digital platform-based crowdfunding since at least 2014, when it issued a cautiously positive consultation paper. It fl [...]

Crain's Cleveland Business'Smaller' gifts can go long way for Clinic's crowdfunding platformCrain's Cleveland BusinessFor an institution accustomed to securing multimillion-dollar donations, Cleveland Clinic's latest fundraising effort has some relatively [...]

CFB Finance

Marketwired

  • Crowdfunding
  • Crowdfund
  • Peer to Peer Lending
  • FinTech
  • Reg A+
  • Reg CF
  • Crowdfunding USA

Press Release

Live Crowdfunding .tv

What's Next Step in Regulation A+ JOBS ACTS Title IIII :L Interview : Steve Cinelli with Brian Korn Securities and Crowdfunding/Peer-to-Peer Lending Lawyer, Watch more video library | Conference | Interview | Campaign Showcase | Research | Education |