Historic Theatre seeks online crowdfunding for a digital upgrade

The Kiggins' recent showings of cult classics "Moulin Rouge!" and "The Rocky Horror Picture Show" included costume contests and singalongs. Despite such fun events, Kiggins owner Dan Wyatt said ticket sales won't pay for the digital upgrade he needs to stay abreast of the movie industry. (Steven Lane/The Columbian)

The Kiggins’ recent showings of cult classics “Moulin Rouge!” and “The Rocky Horror Picture Show” included costume contests and singalongs. Despite such fun events, Kiggins owner Dan Wyatt said ticket sales won’t pay for the digital upgrade he needs to stay abreast of the movie industry. (Steven Lane/The Columbian)

It’s just a novelty. It’s never going to last. Or will it?

That question has dogged every movie-technology upgrade since silents became talkies and black-and-white went Technicolor. And that’s the question dogging a timeless movie-going couple in a frankly hilarious Kickstarter video — a so-called “Kigstarter” video — posted by downtown Vancouver’s historic Kiggins movie theater.

The Kiggins is looking for an $85,000 kick from Kickstarter — which means you — by Monday if it is to join the 21st century and upgrade its movie-showing equipment from celluloid film to digital.

It’s not an elective decision, according to Kiggins owner Dan Wyatt. Wyatt said the Kiggins must “go digital or go dark” because the movie industry has decided to stop making and distributing 35 mm prints.

In other words, old-fashioned film is a novelty. It’s not going to last. No more deliveries of extra-large-pizza-sized canisters containing film that gets threaded through enormous reel-to-reel projectors. Sometime this year, Wyatt said, the entire industry will drop that classic format and instead start plugging sealed hard drives into state-of-the-art digital readers.

The upgrade is meant to save the industry money and curtail piracy, Wyatt said.

“It’ll all be encrypted,” he said.

But it’s sure not saving independent movie houses like Kiggins any money. Wyatt said he’s facing a bill of approximately $85,000. Otherwise, the whole movie-showing future of the Kiggins is in question. Wyatt said he’s been trying to keep his fundraising campaign positive — the clever Kigstarter video really is a hoot — but the bottom line is not so happy.

“If we don’t convert, we don’t get movies,” he said. “That’s not by choice.”

To accomplish the equipment upgrade, Kiggins is looking to this community for help. Wyatt wishes he didn’t have to resort to a Kickstarter fundraising campaign, but the bottom line is that the Kiggins’ movie-showing revenues can’t handle that big onetime bill.

“We’ve had a lot of expenses going into the business and rebranding it,” said Wyatt, who bought the Kiggins last year and has transformed it from a purveyor of third-run mainstream fare to a creative art-house cinema that punches up its showings with everything from singalongs and costume contests to trivia nights and other special events.

Even so, Wyatt said, the community has not showed up the way he wished it would.

“We were hoping for more of a revenue turnaround, but we haven’t really seen that revenue,” said Wyatt.

That’s why he turned to Kickstarter, which has helped some other “beloved community theaters” make this expensive transition, he said.

“I put this off as long as I could. This is the right time to not put it off anymore,” Wyatt said.

To help out, visit the Kiggins’ site, kigginstheatre.net, or go directly to the Kickstarter site at http://kickstarter.com/projects/1115015686/help-support-the-kiggins-theatre-to-go-digital.

As of Monday evening, the Kickstarter campaign was more than halfway to its goal, with 443 backers pledging more than $59,000. A couple of those pledges have been in the $10,000 range, Wyatt said.

“We’ve gotten a couple of really big donations and we’ve gotten another potential one or two,” Wyatt said. He said he plans to spend this week spreading the word to his downtown business neighbors that they can earn a year’s worth of pre-show onscreen advertising by pledging $1,200.

If you want to pledge a little less, you can name a Kiggins seat for $500. If you want to pledge a lot less — from $150 down to $15 — various packages of movie tickets, popcorn and candy, T-shirts and more are available.

But if you want to pledge a whole lot more — $10,000 or upwards — you can buy naming rights for the box office or even the whole auditorium for a five-year term.

“We’re within $30,000 of our goal,” said Wyatt on Monday morning. “This is something we need to do to continue to be a movie house.”

[Source: Scott Hewitt @ The Columbian]

http://www.columbian.com/news/2013/aug/20/kiggins-theatre-online-crowdfunding-digital/

Tags: , , , , , , ,

HEADLINE NEWS

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news [...]

NPRAfter Outcry, Crowdfunding Site Patreon Backs Off Plan To Raise ...NPRThe popular crowdfunding service Patreon has backed off plans to change its payment structure, after widespread, vocal and passionate opposition from creators and their fans. Last week, the site announced it woul [...]

TechCrunchHow hate speech crowdfunding outfit Hatreon crept back online ...TechCrunchIf you want to make a living creating white supremacist content, you're probably not going to do it via sites like Kickstarter and Patreon, which prohibit hate speech. Fortunately there's Ha [...]

CoinDeskKickstarter ICO? Don't Count On It Says Crowdfunding Leader ...CoinDeskThe company most widely associated with crowdfunding, Brooklyn-based Kickstarter, has no plans to get into the initial coin offering (ICO) business. Coming in response to the news yesterday that compet [...]

CryptoCoinsNewsCrowdfunding Giant Indiegogo Looks to Make ICOs Mainstream ...CryptoCoinsNewsOne of the world's most popular crowdfunding platforms is getting in on the ICO game. Josiah Wilmoth on 14/12/2017. ------------------Advertisement------------------. Advertisement · Reddi [...]

ForbesCrowdfunding Do's And Dont's From iFundWomen's Karen CahnForbesDuring our conversation, she was transparent in sharing that her first software company, VProud, failed because she “did everything backwards” and spent too much time trying to perfect the product. “Pe [...]

Crowdfunding via Customers: Is This The New Startup Capital?Customer ThinkWith more and more companies in a variety of sectors developing new crowdfunding campaigns, it makes sense to ask whether crowdfunding is likely to replace startup capital in the near future. Crowdfunding is qui [...]

VentureBeatAtaribox hits the pause button on its crowdfunding campaignVentureBeatAtari was supposed to start taking preorders along with launching its crowdfunding campaign on Indiegogo today for its new Ataribox console. However, it seems to have hit an unspecified snag and in an ema [...]

Coindesk (press release) (blog)Crowdfunding Giant Indiegogo Opens to ICOs - CoinDeskCoindesk (press release) (blog)The startup revealed today that, through an existing partnership with MicroVentures, it will begin offering services to projects seek to use the blockchain funding model. [...]

TechCrunchFormer Gawker employees are crowdfunding an effort to buy Gawker.comTechCrunchWhile Univision acquired most of Gawker Media's sites last year (and renamed them as the Gizmodo Media Group), the deal didn't include Gawker itself. In fact, BuzzFeed reported last month [...]

CFB Finance

Marketwired

  • Crowdfunding
  • Crowdfund
  • Peer to Peer Lending
  • FinTech
  • Reg A+
  • Reg CF
  • Crowdfunding USA

Press Release

Live Crowdfunding .tv

What's Next Step in Regulation A+ JOBS ACTS Title IIII :L Interview : Steve Cinelli with Brian Korn Securities and Crowdfunding/Peer-to-Peer Lending Lawyer, Watch more video library | Conference | Interview | Campaign Showcase | Research | Education |