Using crowdfunding sites could destroy a nascent business idea

copyright

Photo Courtesy of MikeBlogs Flickr

Before using crowdfunding sites, businesses need to protect their intellectual property from copycat imitations

Entrepreneurs are increasingly using crowdfunding platforms to pitch their ideas to a wide audience in the hope of getting potential investors to contribute finance. Yet, for certain ideas, pitching on crowdfunding platforms could be fatal to setting up a viable business.

Crowdfunding sites such as KickStarter, have grown in popularity. The concept is simple – you have an idea, formulate the logistics of the plan, and then upload the idea to a crowdfunding website, where millions of potential investors can scrutinise it, and if they like it, pledge to invest in the project. If the project raises the target capital, the funds are automatically transferred, and the idea becomes a reality. If the target is not met, no money is transferred, so no investors lose out. Essentially it’s Dragon’s Den for the internet generation, leveraging the almost perfect liquidity of the online marketplace.

While this might be a viable option for certain business ideas, there will be others which should stay away from crowdfunding platforms in their early stages. For example, a product-based concept such as Mandy Haberman’s Anywayup Cup could not have succeeded had she not patented the cup before going to market. As it was, she had to fend off copycat products through litigation in the courts. Without a patent, it would have been impossible to compete against well-resourced manufacturers.

Pages: 1 2

HEADLINE NEWS

Los Angeles TimesCrowdfunding campaign's goal: Buy Twitter, then ban TrumpLos Angeles TimesFormer undercover CIA agent Valerie Plame Wilson is looking to raise enough money to buy Twitter so President Trump can't use it. Wilson launched the crowdfunding campaign last week, t [...]

ForbesHow One Startup Raised 10 Times Its Original Crowdfunding GoalForbesRunning a successful crowdfunding campaign isn't easy. The odds are heavily stacked against you, as very few end up succeeding. "Statistically, up to 89% of campaigns fail. Kickstarter has the highest [...]

ForbesThe Ultimate Pre-Launch Crowdfunding ChecklistForbesCrowdfunding is not limited to the platform where you launch your campaign. Instead, it has become a valuable way to transform your idea into a mainstream business. In order to head in that direction, you must execute a number [...]

SCORE: Dos and don'ts for crowdfunding small businessesPost-BulletinI shared in my last week's column that financing was a common issue small-business clients bring to SCORE mentors. A reader from that column emailed me and said, "You mentioned crowdfunding as an option [...]

ForbesCrowdfund Strategies - Mifold Hit Gold On Indiegogo But It Was VC And Angel That Made It PossibleForbesFast forward to 2015, and Sumroy is launching his product – now dubbed Mifold – on the Indiegogo crowdfunding site. “July 14 was the most exciting day of my life,” he recalls. [...]

Wicked Local LexingtonKids' tech literacy crowdfunding campaign a successWicked Local LexingtonResponding to a crowdfunding campaign by the Cary Memorial Library Foundation to raise $5,000 in five weeks, 82 generous Lexington donors and others helped surpass the goal, giving more [...]

U.S. News & World ReportNo Cash for Hate, Say Mainstream Crowdfunding FirmsU.S. News & World ReportThe block on mainstream crowdfunding is just the latest blow to far-right activists operating online. In the last 24 hours, neo-Nazi website the Daily Stormer had its domain regi [...]

Digital Arts Media Network, Inc. Purchases An Equity Stake in Cannabis Crowd Funding Company, Fundanna, Inc.Nasdaq23, 2017 (GLOBE NEWSWIRE) -- Digital Arts Media Network, Inc. (OTCMKTS:DATI), a specialized tech accelerator leveraging the Public Accelerator-Incubator (PAI) model, has c [...]

WFAAMore Dallas teachers turn to crowdfunding for classroom suppliesWFAATight budgets mean more Dallas area teachers are seeking out crowdfunding options to obtain the supplies their students need. The site DonorsChoose.org featured 371 active projects marked "urgent" for Da [...]

Eater LondonFat Macy's Launch Crowdfunding Campaign to Open Restaurant in PeckhamEater LondonFat Macy's — a food social enterprise which aims to train young Londoners living in temporary housing — have launched a crowdfunding campaign. Their aim is to raise £55,141 to fund a [...]

CFB Finance

Marketwired

  • Crowdfunding
  • Crowdfund
  • Peer to Peer Lending
  • FinTech
  • Reg A+
  • Reg CF
  • Crowdfunding USA

Press Release

Live Crowdfunding .tv

What's Next Step in Regulation A+ JOBS ACTS Title IIII :L Interview : Steve Cinelli with Brian Korn Securities and Crowdfunding/Peer-to-Peer Lending Lawyer, Watch more video library | Conference | Interview | Campaign Showcase | Research | Education |