The interactive evening: Event to stress ‘Crowdfunding’ the arts

Taking place on June 5, the event is being held in collaboration with Aflamnah, the UAE-based platform dedicated to supporting creative ideas for and from the Arab world.

Taking place on June 5, the event is being held in collaboration with Aflamnah, the UAE-based platform dedicated to supporting creative ideas for and from the Arab world.

SHARJAH: Maraya Art Centre – an initiative by the Sharjah Investment and Development Authority (Shurooq) – will be hosting an interactive evening focused on the global phenomenon that is revolutionising project financing – crowdfunding.

Taking place on June 5, the event is being held in collaboration with Aflamnah, the UAE-based platform dedicated to supporting creative ideas for and from the Arab world.

Speaking about the evening, Giuseppe Moscatello, Maraya Art Centre manager, said, “The art scene in the UAE is growing faster than ever before. Although the UAE, and Sharjah in particular, are going to great lengths to support up-and-coming artists, it is vital that the community at large also becomes involved in enabling the continued growth of the arts in our country.”

Moscatello went on to point out that crowdfunding not only makes financial resources available to aspiring artists, thus empowering them to contribute to the nation and the region’s cultural growth, but also acts as a bridging tool between the artistic community and the public at large.

“When members of the public contribute personally to the creation of a work of art, whether it is a painting, a short film, a sculpture, or a graphic novel, they get to enjoy both a sense of ownership and the satisfaction of sharing in its success, which makes for a very powerful incentive for their continued involvement in the arts,” he stressed.

Founded by Vida Rizq and Lotfi Bencheikh, Aflamnah is an online platform that allows any individual or group to present a project or plan that is in need of funding to the public. Aflamnah facilitates and promotes the project to the online community, and people wishing to contribute then pledge a specific monetary amount.

The interactive evening will see Aflamnah’s founders exploring how crowdfunding can help a creative person source the money needed to turn their creativity into a tangible reality. Acclaimed film director and producer, Sabah Haider will also be showing her short film Abu Rami and explaining how Aflamnah helped raise funds to produce her film.
Source: The Gulf Today

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