4 Key Strategies To a Successful Healthcare Crowdfunding Campaign

Healthcare crowdfunding consultant, Komal Garewal shares 4 essential strategies to a successful healthcare crowdfunding campaign.

Those of us in healthcare know what a tight knit community we are. We’re superheroes, disguised by our geek-chic (and sometimes, not so chic) exteriors.

We’re constantly disrupting and finding ways to revolutionize the healthcare space. We find the adoption of tablets, voice-recognition technology and Google Glass things to daydream about. And while we know we’re doing monumental, life-changing and even world-changing things, sometimes the rest of the world has a hard time getting as excited.

As crowdfunding and the concept of supporting small businesses are exploding, so is the scope of projects. I recently saw an evolution-spurning project that aimed to create a toy T-Rex with the head of Christopher Walken.

With the rise of ludicrous projects, it’s difficult to determine the climate of the industry. On one hand, equity-based crowdfunding platforms are on the rise in anticipation of the SEC regulations; on the other, there are platforms where designers of said anamorphic dinosaurs can raise money to please hipsters all around the U.S.

There’s something to be said, however, for every project that is successful in raising money on crowdfunding platforms. So, what are they doing right?

Healthcare Crowdfunding: Different or the Same?

Launching a healthcare crowdfunding campaign is different from launching a startup.

You have to completely re-orient yourself, your branding and marketing, as well as your competitive edge. Your success factor is no longer based on your competitive edge or how much revenue you can show to the VC you’re presenting to.

As healthcare superheroes, we know that every person is a patient and that we all have a vested interest in healthcare, whether or not it is recognized. Crowdfunding platforms are the little toadstools we can stand on, to pitch our plea to the world, to shake people from their apathy and to empower them.

Your success depends on how much passion you can cultivate.

How much can you tug on the heartstrings of a family member or a friend? What can you offer someone to make them care about your project or the industry in general? How can you engage your viewers so that they feel they have a vested interest in your success?

Healthcare crowdfunding is about converting your audience into believers and adopters. If you can, the money will follow.

Tips for Creating a Successful Healthcare Crowdfunding Campaign

1. Know Your Goal(s)& Prioritize

Every campaigner aims to raise capital, but other than raising funds, ask yourself — what is the goal of your project?

Is it to further the development of your prototype? Is it a marketing tactic to increase sales and revenue? Is it to gain early adopters? Is it to raise awareness about your product or cause? Or is it to demonstrate traction in the market, which can be leveraged as testimonial in VC pitches?

The answers to these questions will help you define your target audience, your tone, your pitch, your rewards and your appeal.

2. Choose your Platform & Target Amount Based on your Goal

Knowing your primary goal makes it easier for you to consider the trade-offs you may have to make in choosing one, or the first platform, you list a campaign on.

Every platform that caters to health projects has a unique strength. Knowing it, and your priority, will enhance the chances of your campaign’s success.

Pages: 1 2 3

HEADLINE NEWS

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news [...]

ForbesThe Celebrity Who Loves Crowdfunding: La La Anthony Hosts New Series Featuring Female EntrepreneursForbesIt's been proven that funders clicking through projects on crowdfunding sites seem to prefer early-stage, female-led ventures, and one celebrity is looking to highlight [...]

ThinkAdvisorNASAA Warns of Marijuana-Related Crowdfunding ScamsThinkAdvisorThe North American Securities Administrators Association warned investors Monday to be wary of marijuana-related crowdfunding ventures and other risky or potentially fraudulent schemes that could swindle them o [...]

Stuff.co.nzSchool tuck shops seek $1m in crowdfunding to expandStuff.co.nzEquity crowdfunding is not just for startups and a 15-year-old company best known for its school tuck shops is seeking $1m to expand its business and extend a free lunch scheme. The Libelle​ Group will use the m [...]

Positive.NewsCrowdfunding flower power in WalesPositive.NewsResidents in north Wales decided to act to help a local patch of land flourish. They hope their successful crowdfunding campaign will help them continue restoring this “beautiful meadow”. Locals launched the Gweld y ddôl – Se [...]

Malaysia TatlerThese 5 Asian Startups Raised Serious Money Through CrowdfundingMalaysia TatlerThese 5 Asian Startups Raised Serious Money Through Crowdfunding. Leadership. October 17, 2018 | BY Kate Springer. Since Kickstarter's Asia launch in 2016, crowdfunding has become a usef [...]

Q13 FOXCrowdfunding a castle in FranceQ13 FOXEver dreamed of owning a fairy-tale castle in the French countryside? Now you can — and it'll set you back a mere $58. A crowdfunding project to restore the medieval French chateau of Ebaupinay, in the Deux-Sevres region of western Fra [...]

MorningAdvertiser.co.ukPubs look to crowdfunding to keep their local aliveMorningAdvertiser.co.ukIn the last three months, £1.2m has been raised for five pubs across the UK on the crowdfunding website. Mark Newcombe, chairman of the Craufurd Arms, in Maidenhead, Berkshire, saw his pub [...]

The Drinks BusinessBrewdog raises over £26 million from donors in 5th crowdfunding roundThe Drinks BusinessThe company secured £26.2 million from around 50,000 investors in its fifth crowdfunding campaign, bringing its total number of investors close to 94,000. The campaign — which th [...]

TechCrunchOn-demand pharmacy startup NowRx raises $7 million Series A round through crowdfundingTechCrunchNowRx, an on-demand pharmacy solution of sorts, just closed a $7 million Series A round via the SeedInvest crowdfunding platform. The company had previously raised a $3 million se [...]

CFB Finance

Marketwired

  • Crowdfunding
  • Crowdfund
  • Peer to Peer Lending
  • FinTech
  • Reg A+
  • Reg CF
  • Crowdfunding USA

Press Release

Live Crowdfunding .tv

What's Next Step in Regulation A+ JOBS ACTS Title IIII :L Interview : Steve Cinelli with Brian Korn Securities and Crowdfunding/Peer-to-Peer Lending Lawyer, Watch more video library | Conference | Interview | Campaign Showcase | Research | Education |