NZ – People power sees crowd funding site hit $1m

The next goal for the organisation is to raise $100million for the creative sector by the end of 2015.

The next goal for the organisation is to raise $100million for the creative sector by the end of 2015.

In just over a year, PledgeMe, a crowd funding website has raised more than million dollars for projects ranging from artificial hand to a fridge.

PledgeMe is NZ’s largest crowd funding source where the public can fund community, cultural, scientific and sustainability projects through their website.

Crowd funding is based on the idea that small donations pledged by lots of people add up to the amount required to fund a project.

Well-known figures like MasterChef contestant Chris Turner and Angela Bloomfield who plays Rachel McKenna on Shortland Street have used PledgeMe to fund their own projects.

Donations are rewarded and in the case of Turner he baked macaroons for people who pledged him money for his trip to the Cordon Bleu cookery school in Paris.

For $20 he sent people a dozen treats, and for $100 named an item of food after you. This tactic made more than his goal of $5100.

Other projects funded over the past 15 months include a bionic hand made for a mate in Lower Hutt, a rocket launch by the New Zealand Rocketry Association in the Coromandel, a new fridge for an animal sanctuary in the Hawke’s Bay and a theatre production by Whangarei Youth Theatre.

The website is founded by Wellington based 27-year-old, Anna Guenther who studied masters in entrepreneurship at Otago University who now works full-time on the site to harness the crowd funding model.

“People are only limited by the power of their imaginations and their ability to convince a crowd their idea is worth backing,” Guenther told

The million dollar milestone was celebrated in Wellington last month with performances in three locations on Tory Street at Poquito, Hawthorn Lounge and Puppies.

The next goal for the organisation is to raise $100million for the creative sector by the end of 2015.


253 projects funded
48% success rate
$1,014914 pledged
$67 average pledge amount
$20 most often pledged amount
14,959 pledges

Source: TVNZ ONE News – By Ranjani Ponnuchetty
Tuesday May 14, 2013


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