Crowdfunding goal ambitious

There’s nothing uncommon about a crowdfunding campaign to raise a few thousand dollars for a good cause, but RTV Group of Saint John is raising the bar with its charitable crowdfunding campaign.

The company, which is trying to battle drunk driving with an innovative data analytics system, has set a target of $230,000 for its Indiegogo campaign.

I can’t say for sure that it’s the biggest crowdfunding campaign in the region, but it’s the biggest I’ve heard of.

The fundraising campaign offers no equity in the company (online equity raises have yet to be approved by regulators) nor any special prizes.

What it offers is an opportunity to help with the first real technological development in the fight against drunk driving since the breathalyzer was invented 40 years ago.

“Part of this whole thing is getting the message out,” said Stephen Goddard, one of the co-founders of RTV Group. “It gets communities involved and gets youth back in the whole discussion.”

RTV, which stands for Repeat Target Vehicles, is developing predictive analytics software that can identify for police departments people who are likely to drink and drive, so the cops can warn them and dissuade them from doing so.

Current data indicates that about three per cent of drunk drivers are hard-core repeat offenders, and that they drive impaired between 80 and 2,000 times before they are caught. One main reason they do so is they believe they won’t get caught.

RTV, the brainchild of James Stewart, a former crime analyst now completing a PhD in information technology at the University of New Brunswick in Saint John, analyzes police data banks to look for markers that identify repeat drunk drivers.

When someone reports a suspected drunk driver to 911, the RTV system can identify within seconds whether the owner of the car is a likely repeat offender. If so, the police can follow up by warning him that they are watching him, thereby en-couraging him not to drink and drive.

The company was recently a finalist in the New Brunswick Innovation Foundation’s Breakthru competition, but did not win any of the prize money.

So it has launched the Indiegogo campaign to cover the development costs of its product. If the company raises the full amount or more, RTV will be able to accelerate the development of the software and increase the number of communities it can work with in the first year.

Goddard said RTV will work to deploy the system early in communities that raise the most money in the crowdfunding campaign.

The founders hope to engage with people that believe in the technology’s potential to fight drunk driving, and are willing to work with groups that want to help roll it out.

And they understand that it is unusual for a startup company for ask for donations, but add this is not a usual startup.

There is no guarantee it will make money, and they believe the social benefits are as profound as a donation to any charity.

“This product is one of those rare things that comes along with the potential to benefit society,” said Joel Levesque, a veteran public relations consultant who’s helping the company with its communications.

“It takes money to do it,” Levesque said.
Source: Herald Business – PETER MOREIRA


ForbesThe Ultimate Pre-Launch Crowdfunding ChecklistForbesCrowdfunding is not limited to the platform where you launch your campaign. Instead, it has become a valuable way to transform your idea into a mainstream business. In order to head in that direction, you must execute a number [...]

DVS Gaming (registration) (blog)Crowdfunding: How Does it Help Indie Developers?DVS Gaming (registration) (blog)2012 is when crowdfunding really blew up, prior to 2012 the average amount of money devs would receive could range from 10k-100k. By today's standards, that's stil [...]

The MemoCrowdfunding has become a 'monster' argues its greatest criticThe MemoBrown has become a thorn in the side of this blossoming industry, even more so as it's clear his blog is now even read by regulators at the Financial Conduct Authority. The Memo sat down with [...] widens net for wanted Barcelona terrorist as crowd-funding page for Cadman family police have shot dead a man wearing an explosives belt, in a confrontation west of Barcelona. The incident happened about 4.40pm Monday Barcelona time (12.4 [...]

The AustralianIgniteme heats up crowdfundingThe AustralianThere's also a crowd-sourced equity funding feature that will come into play once the Australian equity crowdfunding legislation comes into effect late next month. The platform's biggest project to date is raising mon [...]

U.S. News & World ReportNo Cash for Hate, Say Mainstream Crowdfunding FirmsU.S. News & World ReportThe block on mainstream crowdfunding is just the latest blow to far-right activists operating online. In the last 24 hours, neo-Nazi website the Daily Stormer had its domain regi [...]

Australian Brews NewsBrewery crowdfunding effective overall: PozibleAustralian Brews NewsEquity crowdfunding by breweries overseas has been effective overall, despite some high profile failures, according to Pozible. The largest reward-based crowdfunding platform in the Asia Pacific, [...]

LivemintFinding the right balance on crowdfundingLivemintSecurities market regulator Sebi (Securities and Exchange Board of India) has been trying to get a handle on digital platform-based crowdfunding since at least 2014, when it issued a cautiously positive consultation paper. It fl [...]

BusinessCloudManchester video company supports crowdfunding campaignsBusinessCloudNuuk Digital has raised over £12 million creating and designing crowdfunding campaigns in just 18 months, including campaigns for Smacircle – an e-bike that fits in your backpack and the JamStack – an am [...]

Crain's Cleveland Business'Smaller' gifts can go long way for Clinic's crowdfunding platformCrain's Cleveland BusinessFor an institution accustomed to securing multimillion-dollar donations, Cleveland Clinic's latest fundraising effort has some relatively [...]

CFB Finance


  • Crowdfunding
  • Crowdfund
  • Peer to Peer Lending
  • FinTech
  • Reg A+
  • Reg CF
  • Crowdfunding USA

Press Release

Live Crowdfunding .tv

What's Next Step in Regulation A+ JOBS ACTS Title IIII :L Interview : Steve Cinelli with Brian Korn Securities and Crowdfunding/Peer-to-Peer Lending Lawyer, Watch more video library | Conference | Interview | Campaign Showcase | Research | Education |