Is Your Company Leveraging the Digital Crowd?

Social Media

John Murcott of Karma411 presents at the Social Media Association event on crowdfunding.

Recently, the Social Media Association of Long Island held an event focused on crowdfunding. Crowdfunding is defined as a combined effort of individuals who pool money, typically online, to support efforts started by other organizations or people. The term has become popular and the SMA event sought to educate people on crowdfunding and how it could help companies and individuals going forward.

The Social Media Association of Long Island is a group of talented professionals with a focus on helping advance those involved in social media. SMA President Hilary Topper of HJMT made the opening remarks and started off the event with a lively discussion on several social media hot topics. Next, John Murcott, co-founder and CEO of Karma411, took the podium to discuss crowdfunding.

According to their website, Karma411 provides nonprofits state-of-the-art online solutions with no upfront risk. Karma411 provides social fundraising solutions for nonprofit companies through customized campaigns that allow a company to personalize their marketing and branding efforts. Thus far, Karma411 has involved over 350,000 campaign crowdfunders.

According to Murcott, crowdfunding is about raising money from the crowd. Murcott discussed the power of the crowd, citing the extensive and successful efforts of the Obama campaign, Yahoo! answers and Kickstarter as good examples of utilizing the power of the crowd.

Karma411 in particular is able to leverage social media to get the word out about an event while also helping a worthwhile cause, which is really at the heart of what Murcott and company do. By creating personal pages and encouraging individuals to tell friends about a fundraising event, an organization can truly spread the word about their cause while branding itself in the process.

Murcott then discussed the concept of what going viral truly is. Viral is not just about sharing content online, but about creating an incentive for individuals to register for something and involve their friends, in the business sense via discounts or gifts. Murcott cited Let’sOrderNow as one such example of a company which effectively harnesses the power of viral.

I later discussed with Murcott private companies who are not listed on a public exchange, and how they can leverage crowdfunding for raising capital to grow their businesses. Murcott responded:

First, the concept of crowdfunding is not necessarily that there is a “crowd” standing by, but that individuals and companies have more options now than before. The classic fundraising options were friends and family, angel investors and venture capitalists. Companies now have more options to reach out to for capital thanks to crowdfunding.
Second, Murcott stated that the wait time for companies is less. The Jumpstart Our Business Startups Act (the JOBS Act), signed into law in 2012, may take some time to fully implement. However, crowdfunding capabilities through companies such as Karma411 and ProSeeder will allow companies to act now and bring their archaic processes online.
Finally, Murcott looked at the bigger picture of where the crowdfunding movement is going. Interestingly enough, Murcott stated that one day you could be eating breakfast and take a picture of the cereal box’s QR code and invest in the company in the process.
Therefore the future holds some exciting possibilities for group fundraising efforts and increased opportunities for the public to join the growing fray of investors. Murcott provided a great introduction to crowdfunding, and it could be a term that many companies may soon become familiar with.



ForbesHow One Startup Raised 10 Times Its Original Crowdfunding GoalForbesRunning a successful crowdfunding campaign isn't easy. The odds are heavily stacked against you, as very few end up succeeding. "Statistically, up to 89% of campaigns fail. Kickstarter has the highest [...]

ForbesThe Ultimate Pre-Launch Crowdfunding ChecklistForbesCrowdfunding is not limited to the platform where you launch your campaign. Instead, it has become a valuable way to transform your idea into a mainstream business. In order to head in that direction, you must execute a number [...]

Eater LondonFat Macy's Launch Crowdfunding Campaign to Open Restaurant in PeckhamEater LondonFat Macy's — a food social enterprise which aims to train young Londoners living in temporary housing — have launched a crowdfunding campaign. Their aim is to raise £55,141 to fund a [...]

Realnoe vremyaEveryone pools: Elvira Nabiullina to look closer at crowdfundingRealnoe vremyaIts Deputy Chairman of the Board of Directors Yulian Lazovsky told Realnoe Vremya that crowdfunding platforms will need to create a capital of at least 10 million rubles within the cooperation [...]

Crowdfund InsiderStartwise, a New Crowdfunding Platform using Reg CF Goes Live with Revenue Sharing OfferingsCrowdfund InsiderToday, Startwise, the newest FINRA approved Reg CF platform, has officially launched a marketplace where you can invest in companies you care about for as litt [...]

U.S. News & World ReportNo Cash for Hate, Say Mainstream Crowdfunding FirmsU.S. News & World ReportThe block on mainstream crowdfunding is just the latest blow to far-right activists operating online. In the last 24 hours, neo-Nazi website the Daily Stormer had its domain regi [...]

TechCrunchUK's Prodigy Finance raises $240M to crowdfund students from emerging marketsTechCrunchUK fintech startup Prodigy Finance has raised a whopping $240 million funding round, certainly one of the largest by a UK company this year. The company provides loans to internationa [...]

Devon LiveCrowdfunding campaign launched to save adopted Romanian puppy who needs £8000 for vital surgery to save its lifeDevon LiveSam has started a crowd-funding campaign to try to help meet the £8000 cost of the surgery. It's a tall order, but every little helps. Sam had been [...]

DreamHost Launches Crowdfunding Campaign to Cover Legal Costs in DOJ FightWeb Host Industry ReviewDreamHost has set up a crowdfunding campaign to raise $10,000 for its legal fight against the U.S. Department of Justice. The DOJ is attempting to force DreamHost to provide it with websi [...]

Crain's Cleveland Business'Smaller' gifts can go long way for Clinic's crowdfunding platformCrain's Cleveland BusinessFor an institution accustomed to securing multimillion-dollar donations, Cleveland Clinic's latest fundraising effort has some relatively [...]

CFB Finance

Lst Val
+/- Val
+/- %


  • Crowdfunding
  • Crowdfund
  • Peer to Peer Lending
  • FinTech
  • Reg A+
  • Reg CF
  • Crowdfunding USA

Press Release

Live Crowdfunding .tv

What's Next Step in Regulation A+ JOBS ACTS Title IIII :L Interview : Steve Cinelli with Brian Korn Securities and Crowdfunding/Peer-to-Peer Lending Lawyer, Watch more video library | Conference | Interview | Campaign Showcase | Research | Education |