Canada to launch crowdfunding reality TV show

Picture Courtesy of The CrowdFunder Show

Picture Courtesy of The CrowdFunder Show

The next time you hear about a new crowdfunding campaign, it may not be through Facebook or Twitter – instead, it could be from your TV.

It seems almost counter-intuitive, but bigger broadcasting networks seem to have taken notice of the hubbub around crowdfunding, with a new show being launched around Vancouver-based Fundrazr, Canada’s largest crowdfunding platform.

Every week, the Crowd Funder Show, which runs for about 30 minutes per episode, will tell the stories of six to seven campaigners and why they are trying to raise funds for their causes. As Fundrazr allows campaigns to run 100 days, much longer than the bigger platforms like Kickstarter or Indiegogo, the hope is the TV show will bring exposure to these campaigns and also the platform itself, with Fundrazr being the show’s preferred platform for now. Toronto-based company Merton Park Film Studios has produced the show, with the first episode airing on FOX affiliate WUTV in Buffalo, N.Y., on Sunday.

“We think it’s a positive that it’s putting crowdfunding in front of more and more businesses and enterprises, and creating exposure,” said Bret Conkin, chief marketing officer at Fundrazr. “We’re essentially hoping to reach above [campaigners]’ existing social network, and friends of friends.”

Right now, campaigners using Fundrazr can either choose to just use the platform’s existing service, which relies upon social media to spread the word about their campaigns. However, some campaigns will be chosen to be featured on the Crowd Funder Show. While they may get less return for their campaigns, they would get more exposure through being featured on TV, he says.

The lower returns come from perks in the form of gift cards. Typically, when campaigners start a crowdfunding project, they offer different levels of perks to their supporters in return for their money. For example, $10 might get someone a mention on the campaign’s Web site, while $25 might get them a copy of the product the campaigner is building.

For campaigners using Fundrazr and appearing on the Crowd Funder Show, their supporters will be able to choose gift cards from brands like Best Buy, Starbucks, Cineplex, and Canadian Tire. The campaigner buys these gift cards for a discounted price, netting them some profit for their crowdfunding project.

For example, the first episode of the Crowd Funder Show will feature a campaign for the Knuckle Racket [sic], a racket that allows players to punch a ball with racquets that look like boxing gloves. Perks include gift cards from Starbucks, Pizza Pizza, and Petro Canada.

While this method of giving perks is a new one, the Crowd Funder Show also represents a sign that crowdfunding is becoming more and more mainstream, especially because of big names like Kickstarter and Indiegogo, Conkin says.

“Broadcast TV does take crowdfunding into the mainstream,” he says. “Once you’re having coffee with a couple of friends, and pretty much everybody’s heard of Kickstarter, and kind of gets how crowdfunding is done, I think that passes the test of ‘if crowdfunding’s hit the mainstream.’”

He adds participating in this show is part of Fundrazr’s strategy to differentiate itself from its larger rivals, but it also has a few other niche projects in the works.

Later this month, Fundrazr will be launching a partnership with CollClubSports, an American collegiate sports portal. It will allow college and university teams to raise money for their games and travel expenses using Fundrazr’s platform.

And in October, Fundrazr will be working with an as-yet unnamed U.S.-based fertility Web site, helping couples raise money for their invitro fertilization treatments.

Source: Candice So – ITBusiness.ca

Source: http://www.itbusiness.ca/news/vancouver-firm-the-subject-of-crowdfunding-reality-tv-show/43223

Tags: , , , , , ,

Live Crowdfunding .tv

Kickercon bringing together thousands of people that want to learn more about equity and reward-based crowd funding. Watch more video library | Conference | Interview | Campaign Showcase | Research | Education | ....MORE VIDEOS

Latest Headline News

NBCNews.com$225000 in Crowdfunding Raised to Support Darren WilsonNBCNews.comA crowdfunding site created this week to support Ferguson, Missouri, police officer Darren Wilson and his family continues to rake in donations, but not without backlash against comments made by some of the c [...]

Business Insider8 Steps to Launching a Successful Crowdfunding CampaignEntrepreneur (blog)Crowdfunding is an effective way for entrepreneurs to launch their companies without much capital investment. Instead of buying loads of inventory up front, crowdfunding enables entrepreneurs to [...]

Midtown Detroit exceeds $50000 crowdfunding goal for Green Alley projectCrain's Detroit BusinessThe Michigan Economic Development Corp. will contribute $50,000, while Shinola/Detroit LLC is supporting the project with $100,000, bringing the total to $202,290. The Michigan Departm [...]

SFGateUCSF spinout launches crowdfunding campaign for Ebola drugFierceBiotechOne startup is jumping on the crowdfunding bandwagon in hopes of testing a drug candidate in its pipeline against the deadly Ebola virus, which has killed 1,350 people in the worst outbreak of the disease in [...]

Houston ChronicleGrowing number of states clear way for crowdfundingWRAL Tech WireEditor's note: WRAL TechWire has covered aggressively the issue of crowdfunding legislation in North Carolina. the NC JOBS Act failed this week. Other states, however, are moving ahead. This story r [...]

Crowdfunding Funeral Costs For A Loved OneForbes“Most people don't plan their funerals in advance and that leaves their loved ones figuring out how to cover the costs,” explains Michael Blasco, spokesperson for YouCaring, a two-year-old crowdfunding platform for medical and memor [...]

Startups, Crowdfunding and the States: Potent New MixThe Fiscal TimesSchwartz is co-founder and president of MobCraft Beer, a craft brewery in Madison, Wisconsin. His company recently became the first in his state to get approval from regulators to use crowdfunding to raise money from [...]

JOBS Act And Crowdfunding: Will They Finally '#ReleaseTheRules'?ForbesThe phenomenal success of rewards-based crowdfunding shows the thirst of the American public to support startups and small business projects by purchasing perks or making donations in exchange for products [...]

How To Become A Crowdfunding Success Story: Globally Recognized Expert ...ForbesIn 2013, the World Bank commissioned a study that examined the global potential and long-term impact of crowdfunding—a relatively new practice of raising small amounts of money from a large group of consum [...]

Crowdfund InsiderThe Investor's Guide To Real Estate CrowdfundingForbesWith the passage of the JOBS Act in late 2012, crowdfunding has caught fire and is being used to raise money for everything from startups to small businesses. In fact, in 2013 alone, crowdfunding, which includ [...]

Press Release