By Ashleigh Everston CrowdfundBeat Guest Contributor,
Influencer Marketing for Crowdfunding: An Equation for Success!
Crowdfunding is the first step towards successful entrepreneurship. Without having the right financiers in your pocket, you cannot make your dream startup a reality. You may say that the financers are your primary target audience to position your startup venture.
To promote a potential business idea, you needa support system of people who can promote your brand to the right audience, and who can do this better than influencers.
Influencers are industry experts who give their insights into best practices and trending topicsof a particular area of field. These are the people who form general opinions of the people about a product in a particular industry.
So, if you intend to launch a breakthrough product but you need help offinanciers, you should engage withthese guys andtake leverage from their marketinfluence.
Why You Need Influencer Marketing?
Influencers have a strong influence over their target audience. With their social commentary,they lend credibility to an idea and validate its authenticity. As they are regarded as trusted individuals, they can reinforce the viability of your projectin potential financiers.
Too often, social entrepreneurs make the mistake of connecting with common people while they should be pitching to the influencers who can instantlymarket their business idea in a matter of few days. By partnering with influencers,entrepreneurs can raise awareness about their brand and channel their products to the intended audience.
Don’t know how to do it?Let us guide you with the following steps:
- Identify Your Influencers
First things first.
The road to a successful influencer marketing begins by identifying the influential people in your industry. As the influencers will be promoting your cause to a specific audience, it is important to pick the people who closely match with your finely-grained audience.Consider the following questions to help yourself identify targeted influencers:
- Who are the opinion leaders in your industry?
- What people from your industry are making impact on social media?
- What bloggers and social media marketers do your competitorsfollow?
Answering these questions will help you easilyreach the influencers in your industry that you can contact to pitch your brand to the right funders.
- Reach the Influencers
Once you have identified your influencer, the next step involvesfinding where they exist socially. Luckily for you, this is far easier today than it would have been in the past.
Social media is easily the one place you can find the targeted influencers in your industry.
Twitter, Facebook, LinkedIn and Google Plus are all popular social space used byinfluencersuse to voice their opinions to their audience.So, if you are already not visible on these platforms, you should do it today toconnect with influencers in your industry.
- Build a Rapport
Once you are able to convince an influencer, it is time to share with him the features of your products and how it would be a help for your targeted customers. A well-crafted proposal will serve the purpose in this regards and it will help the influencer understand the objectives you will accomplish with your business.
However, if you lack time to write a proposal, you can even present the MBA dissertation you once wrote on the subject.
- Single Out the Extraordinary from the Ordinary
Now that you have the influencers in your reach, you need to segregate them in terms of their magnitude of influence on your target audience. What you need to do here is measure the influence of individual influencers. The higher the influence, the more credibility the person will lend to your brand.
Kloutis an app that helps you evaluatethe power of an influencer. It shows Klout score of an individual based on his interaction with his audience on a particular social media platform.
- Nurture Your Influencer
After you have a list of handful influencers, it is time to pitch your idea to them. But, you need to take a gradual approach and first build a rapport with them. This is very much like nurturing a customer where you first educate them about a product before throwing your offer.
Similarly, you first need to educate your selected influencers about benefits of your product and how it will solve problems of a group of people. Get engaged with them on social platforms, such as Twitter, Facebook and LinkedIn. If possible, you should arrange a personal meeting to share the blueprint of your product and any other facts that demand aone-on-one meeting.
Influencer marketing is a powerful technique to market your business idea to potential funders. If implemented effective, it can generate the right hype of your startup venture and help you raise fund to make it a reality.
Author Bio: Ashleigh Everston offers free consultation who seeks career guidance. She works as a part-time QA at online startup. When not working, she enjoys writing blogs, writing short-stories and fiction.