The Seduction of a “New Asset Class” is Killing “Unaccredited Investor” Equity Crowdfunding

 Contributing Editor

While in Thailand on holiday I noticed that having your own stall, stand, shop or business is often the difference between survival and poverty. There are hundreds of thousands of businesses like this. Imagine if you had a business that was valuable to the village and you wanted to raise funds by getting a some village folk to invest. Equity Crowdfunding. Imagine your disappointment if you were told your business is part of a potential “new asset class” and as such  you may pay up to $80k to enable a few mates to invest in their business!

Sounds incredulous but it happens every day.

As you look around the world country after country is bogged down with governments, regulators, intermediaries and financial service friendly (read well heeled) prospective platforms seduced by the possibility of a new asset class. Weren’t mortgage-backed securities (MBS) and collateralized debt obligations(CDO) new asset classes also?

A new asset class appeals to those that have written regulations for financial services or have operated under financial services regimes.

Look at the Jobs Act for example.

Trumpeted for its ability to grow small businesses and create jobs in the unaccredited investor space it (Title III) hasnt got of the starting blocks.

What has though are raises under existing or modified financial regimes (Title II) that have operators with financial services licenses that hand pick deals for accredited investors and instead of a rolodex they have an excel spreadsheet of contacts or use a CRM system and have a “crowdfunding platform” to harvest a few new clients or appear very modern.

For unaccredited equity crowdfunding to be successful it needs to have light touch investor regulation and the investor needs to certify they are responsible for their own gamble. This empowering opportunity for small businesses should be driven by the small business ministers or small business representatives in the government rather than those responsible for writing financial regulations.

Here is the spectrum …

So in your country who is driving the discussion for unaccredited or Title III crowdfunding? Is the Small Business part of the Government or the Financial part of the government?

And when you drill down are they in the “New Asset Class” team or in the “Small Business Empowerment” team?

Do they understand that only a very few companies, maybe 1 in a 100 will ever qualify to suit an “asset class” regime. For stats look at the Angels. Most Angel groups look at a couple of hundred deals, they get a short list of say 10 and maybe invest in two. Only these two would probably suit an ‘asset class” regime. The rest are ordinary small businesses that wont offer the possibility of a 10 bagger or 10 times your money back. To further strengthen this argument … of the ten the Angel Investor invests in  … usually only one or two work out. On my calcs thats one or two in a thousand.

After 300 Small Business raises one thing I have learnt ….

If an equity crowdfinding  raise IS ATTRACTIVE to an Angel or a VC, and that is maybe 5 out of 100 raises then it may be a candidate for an “asset class” quality raise. Needle in a haystack. For evidence we can see that one of the most active companys in the secondary sales of unlisted stocks, has moved from providing a trading venue for unlisted stocks to offering technology that companies can use when conducting share sales. “We are not focusing on connecting investors with the companies or these opportunities,” Silbert Second Market’s CEO, said. Which basically say’s while Facebook and Groupon were unlisted shares that were attractive there are thousands of companies that are better off managing their own secondary sales with SecondMarket’s assistance rather than running an exchange or platform for a supposed large “new asset class” that simply isn’t there. This is ASSOB’s secondary sales experience also.

For many ASSOB raises the companies are making things like plastic wine barrels, network solutions, bottles of fruit juice, pension portals, titanium welding systems and children’s furniture so it will take many years for the company before an “asset class” regime is appropriate. Setting the bar this high from day one is a total disincentive, not appropriate, and given an “asset class” regime they simply wouldn’t have raised the funds to get to the asset raise stage. “Catch 22″.

Viewing unaccredited equity crowdfunding investment through the eyes of regulators, intermediaries, regulated platforms and accredited investors eyes is like signing a death warrant for them. If we want this small business environment to flourish like eBay, Kickstarter and other platforms that matchmake transactions under say two million dollars, where the majority of the funding comes from friends, fans, family and followers of the entity raising funds, small business representatives need to be the drivers not the regulators. The premise or driver should be investors know what they are getting into. They know it is a gamble. It should be treated like a gamble. All that needs to happen is that every investor clearly and unequiviclaly signifies to the world that they are fully prepared to lose the money and acknowledge that it is a total gamble.

Country after country is trying to shift responsibility for this onto the platform or intermediaries. Why should they be responsible for someone who is actually gambling. In many jurisdictions following an ‘asset class” mentality to get a platform licensed and operational, costs at least $100k up front and high monthly operational costs from then on. In the U.S. it is estimated that each raise will cost over $80,000 just to raise say $200,000. Obviously neither the platform nor the small business is going to take that route.

This means that only participants at the “Asset Class” end of the spectrum can firstly afford to run a platform and secondly only raises that are attractive to accredited investors get off the ground. Why? It takes the same time to run a small raise through the platform as it does to run a large raise, and usually small raises actually take more time as the capital raising team is smaller and less versed.

Unless countries shift the unaccredited crowdfunding opportunity for small business empowerment away from the minisiter or government representative handling financial services to the minister or goverment representitive responsible for small business growth and job growth any new regime is doubtful of success.

Only those firmly in the “new asset class” side of the table will use it for their handpicked curated raises that probably would have got funded any way.

Thats why anything in the bottom left of the diagram below has little traction other than the occassional high profile raise. Licensing unaccredited investor equity crowdfunding read (Title III) on the basis that every unlisted company raising capital is part of a new asset class is overkill and counter productive.

All the time and money that is being invested by government, regulators, support industries and platforms to create a supposed “asset class” based crowdfunding regime in countries around the world  will be if no use if the objective is to create a climate for small businesses to be more easily funded. Shiny new regulations may be in place but they will be inappropriate for this sector of the market. See my article on “Holistic Crowdfunding

Do the maths yourself. Check out those countries in the bottom left. You can count the unaccredited investor raises they have done on one hand for each country. If you have the numbers work out what it cost per raise to get the regulations in place!

To read why the United Kingdom is not in the bottom left read more here!

Note to those in Government responsible for small businesses and job growth:   Take this once in a lifetime opportunity to substantially broaden funding to all small businesses in your country away from the regulators and find a way to make it easy for followers of a  small business to invest.  Remove the opportunity from the inappropriate “asset class” incumbents and place it in the hands of those responsible for small business and jobs growth. Push for a climate of investor evidenced self responsibility so the securities regulators need not be concerned, Let people support the small businesses they love by throwing a few dollars at a mate. If they lose their money they cant say they weren’t warned.

But that’s just my opinion… what do you think?


Paul Niederer is one of world’s leading authorities in equity based crowdfunding investments and raisings and constructing collaborative funding solutions. He has personally been involved in over $75 million of transactions with 90 different companies seeking capital.

With the intense interest worldwide in EquityCrowdfunding Platforms, and Collaborative Funding Platforms Paul is involved in consulting to a number of parties on how to structure their funding portals, processes and regulations to have successful raises with a fair deal for investors and stakeholders.

He regularly presents seminars on on a number of topics including Collaborative Funding,  Crowdfunding in 2020, Investor Crowdfunding: How to run and manage your own platform compliantly and successfully, The Democratization of Capital – Why it is happening now and how to handle it and Executive and Management Briefings on Crowdfunding.

Paul has spoked at a number of events worldwide including the annual Crowdfunding Bootcamp in Las Vegas, the Crowdfunding Asia Summit in Singapore, INSME Academy’s “How Small Businesses Can Embrace Crowdfunding for Success!”, the WASME 19th International Conference on SMEs in Durban, the Crowdfund Investing Innovation Forum in Orlando with the topic “Fraud and the Crowd” and an International Business Angels Event in Amsterdam.


Tags: , , , , , , , , , , ,


Mountain XpressFaces in the crowd: WNC crowdfunding initativesMountain XpressON THE SPOT: The scenes in Luke & Jo will be shot chronologically, which will allow for more improvisation in the dialogue, according to the feature film's crowdfunding page. Andie Morgenlander and E [...]

AZCentral.comTiny companies lure investors under Arizona crowdfunding lawAZCentral.comInvestors who make bets under the state's one-year-old crowdfunding law certainly have the potential to get in on the ground floor, but they must be patient and might not receive any returns. Th [...]

BloombergCouples Desperate For Children Turn to Crowdfunding FertilityBloombergCrowdfunding has become a popular mechanism for many couples who can't afford the high costs of IVF, or adoption and surrogacy. “It's not an easy thing to share publicly,” says Crystal Barrett, 33 [...]

MarketWatchWhy a crowdfunding site is giving out $10000 scholarshipsMarketWatchCrowdfunding site GoFundMe announced Thursday that it will award $10,000 to 10 students with pages on their site that fundraise for education. The award is part of a contest the site held throughout Septemb [...]

Huffington PostReal Estate Crowdfunding's Pathway of ChangeHuffington Post“Crowdfunding is just the Internet,” stated Attorney Mark Roderick as he opened last month's RealCap Chicago. RealCap is an annual conference that joins crowdfunding leaders and innovators to propel th [...]

BBC NewsNHS trust 'relies' on crowdfunding to equip wardBBC NewsAn NHS trust has launched a crowdfunding appeal to buy equipment for a new hospital unit because "it cannot get started without donations". The Royal National Orthopaedic Hospital (RNOH) in Stanmore, n [...]

MottoIVF: More Couples Crowdfunding to Pay for Procedure - MottoMottoMore and more couples are turning to crowdfunding to fund costly in vitro fertilization (IVF) treatments, Bloomberg reports.More Couples Who Can't Afford IVF Are Turning To Crowdfunding For HelpRomperCouples des [...]

EntrepreneurIs Crowdfunding Right for You? Answer These 7 Questions to Find Out.EntrepreneurCrowdfunding is a popular and increasingly accessible way to put your prospective product or business in front of millions of people. And, thanks to the visibility of massive success stories, t [...]

Boing BoingCrowdfunding a bike-lock that squirts vomit-inducing antipersonnel gas when cutBoing BoingThe Skunklock is a $109 crowdfunded gadget that contains pressurized vomit-inducing gas the creators call "Formula D_1," and which is intended to induce immediate vomiting wh [...]

WestwordProgressive-Rock Band Marillion Pioneered CrowdfundingWestwordThat was the beginning of crowdfunding for us — and for every band, really.” When it came time for the recording and release of the followup to the 1999 record, Kelly and the band realized that one of [...]

CFB Finance

Press Release

Live Crowdfunding .tv

What's Next Step in Regulation A+ JOBS ACTS Title IIII :L Interview : Steve Cinelli with Brian Korn Securities and Crowdfunding/Peer-to-Peer Lending Lawyer, Watch more video library | Conference | Interview | Campaign Showcase | Research | Education |