Why Title II Portals Will Also Become Title III Portals, And Vice-Versa

By Mark Roderick , CrowdFund Beat   Sr. Guest  Contributor, @CrowdfundAttny.

Why has Home Depot made local hardware stores a thing of the past? Partly price, but mainly selection. And I think the same forces will require most Crowdfunding portals to offer investments under Title II, Title III, and Title IV, all at the same time.

Crowdfunding portals are like retail stores that sell securities. They have suppliers, which we call “sponsors” or “portfolio companies,” and they have customers, which we call “investors.” They pick the market they want to serve – hard money loans, for example – then try to stock their shelves with products from the best suppliers to attract the largest number of customers. Think of DSW, but selling securities rather than shoes.

Live JOBS Act Title IV REG A+ Shall We Dance ?

 

 

 

 

Now consider these situations:

  • You’re a Title II portal and have established a relationship with Sandra Smith, a real estate developer you’ve learned to trust. She informs you she’d like to raise $30 million to build a shopping center in Chicago and needs to attract investors from the local community. You could tell her you only do Title II and send her across the street, but maybe she’ll find a competitor where she can get Title II and Title IV under one roof. So you’d really like to offering Title IV as well, which means attracting non-accredited investors.
  • You’re a Title II portal raising money for biotech. A company approaches you with a new therapy for cystic fibrosis. They have 117,000 Facebook followers and wide support in the cystic fibrosis community, and have already raised $30,000 in a Kickstarter campaign. They want to raise $800,000 for clinical tests, then come back and raise $5 million if the tests are successful. Sure, you could tell them to go somewhere else for the $800,000 raise and come back for the larger (and more profitable) $5 million round, but once they leave they’re probably not coming back.
  • You’re a Title III portal with lots of investors signed up. Turned away by the portal she’s used to working with, Sandra Smith asks for your help in the $30 million Title IV raise. Any reason to turn her down?

Those of us in the industry see Title II, Title III, and Title IV as separate things, but to the suppliers and customers of the industry they’re all the same thing. The differences between Title II and Title IV are nothing compared to the differences between sneakers and 6-inch heels! Yet DSW sells them both and everything in between because in the eyes of customers, they’re all shoes.

It doesn’t matter to suppliers and customers that Title II and Title III require different technology and business models. It doesn’t matter that one is more profitable than the other. Mercedes might lose money selling its lower-end cars but doesn’t mind doing so because customers who buy the lower-end Mercedes today buy the higher-end Mercedes 10 years from now. The Vanguard Group probably loses money on some of its funds but sells them anyway to keep customers in the fold. As the Crowdfunding market develops, I think the same will be true of the interplay with Title II, Title III, and Title IV.

For portals that have achieved success in Title II, it might be unwelcome news that Title II isn’t enough. But on the positive side, Fundrise has managed to leverage its reputation in Title II into a well-received REIT under Title IV. In any case, I think it’s inevitable.

1c53d7e-1-120x120

Mark also maintains a widely-read Crowdfunding blog at crowdfundattny.com. In addition to Flaster/ Greenberg’s Crowdfunding Practice, Mark is also a member of the firm’s Mergers and Acquisitions, Business and Corporate, and Taxation Practice Groups. He represents entrepreneurs and their businesses across a wide range of industries, including technology, real estate and healthcare. Mark holds a Master’s degree in mathematics as well as a J.D. from the University of Virginia. You can reach Mark at 856.661.2265 or mark.roderick@ flastergreenberg.com.

For more information on Crowdfunding, including news, updates and links to important information pertaining to the JOBS Act and how Crowdfunding may affect your business, : @CrowdfundAttny.

 

 

Tags: , , , , , , , , ,

HEADLINE NEWS

Forbes4 Dirty Little Secrets Of Crowdfunding And Why You Should Still Do ItForbesI wasn't prepared for what would happen when I jumped into the murky crowdfunding waters. Before you end up splashed with cold water like I was, here are ...and more » [...]

Mountain XpressFaces in the crowd: WNC crowdfunding initiatives | Mountain XpressMountain XpressEach week, Xpress highlights notable WNC crowdsourcing initiatives that may inspire readers to become new faces in the crowd. This week features a ...and more » [...]

Forbes7 Ways To Generate PR For Your Crowdfunding CampaignForbesAs a contributor to Forbes, I've seen thousands of pitches from companies using crowdfunding platforms like Kickstarter and Indiegogo. The senders are generally in a state of desperation, frantically trying to get me [...]

Equity Crowdfunding: What Kinds of Businesses Are Being Funded ...Motley FoolEquity crowdfunding has taken off since the passing of the JOBS Act, with businesses and investors of all types taking advantage of the new opportunity.and more » [...]

The Star OnlineCrowdfunding: Crowded with failuresThe Star OnlineHigh profile: Pebble was one of the major successes on Kickstarter with each model of the smartwatch launched on the crowdfunding platform exceeding its funding goals. Unfortunately, that couldn't save the company a [...]

Five garden crowdfunding projects to back this springThe Guardian (blog)Five garden crowdfunding projects to back this spring. From giving women at Yarl's Wood a place to garden, to transforming a Glasgow community's soft drinks habit, these projects are all seeking funds to [...]

EntrepreneurHow to Launch a Successful Crowdfunding ProjectEntrepreneurThis is exactly what Andrew Thomas did. Thomas is the co-founder of Skybell, an interactive video doorbell for your smart home. Thomas went right into the heart of entrepreneurship when he became one of the top 10 [...]

Fraud concerns prompt JustGiving to verify victim crowd-fundingBBC NewsFor the first time, the company has taken direct control of a crowd-funding page, which any individual can set up. Concerns were raised over a fund for the family of Aysha Frade, after a person who set up the page [...]

Eater SeattleBlack and Tan Hall Making Final Push to Open With Crowdfunding ...Eater SeattleBlack and Tan Hall, an upcoming music venue/restaurant project in Hillman City that aims to unite the diverse neighborhood, is nearly open. The owners are ...and more » [...]

The SunArsenal fan plots sensational crowdfunding campaign to BUY the ...The SunGooner looking to raise funds of £904m in order for the club's supporters to take over the running.and more » [...]

CFB Finance

Marketwired

  • Crowdfunding
  • Crowdfund
  • Peer to Peer Lending
  • FinTech
  • Reg A+
  • Reg CF
  • Crowdfunding USA

Press Release

Live Crowdfunding .tv

What's Next Step in Regulation A+ JOBS ACTS Title IIII :L Interview : Steve Cinelli with Brian Korn Securities and Crowdfunding/Peer-to-Peer Lending Lawyer, Watch more video library | Conference | Interview | Campaign Showcase | Research | Education |