By Rochelle Ceiram CrowdfundBeat Guest Contributor,
Are you a student looking forward to learning the new fundraising technique that everyone’s been so excited about? Part of the excitement is due to the fact that the Jobs Act is soon to be passedand scheduled for October 2015. This will favor many small business ventures and startups since it’s the “Jumpstart Our Business Startups” Act.
The other part is that the enthusiasm has to do with the success of this particular fundraising technique for several celebrities, non-profits organization, and small businesses. Wikipedia records a yet “incomplete” list of the most well-funded crowdfunding projects that earned over million US dollars. The projects were devoted to a large variety of causes: video games, latest technologies, movies, card games, real estates, charities, clothing-lines, and many others.
The mounting popularity of crowdfunding is forcing students to consider it too for their projects and other non-profit, charitable intentions. If you are part of a student group raising money for a cause, you’d want to get a hold of a few tips that might help you with raising money through this new and popular method. Like any other method, it’s not easy to convince the funders. But students, with the help of their 21st century skill, should be able to overcome the hurdles and make the most of it.
1) Present concrete and credible purposes: What makes your project note-worthy and credible?That is the cause you are going to highlight during your crowdfunding campaigns. It’s best not to be discrete or lie about your project to your potential funders. Make sure they also know exactly why you need the money. People work hard for the money they earn and they won’t hand it over unless they know exactly where it is going.
Make sure you have a genuine reason or cause to present to them. The cause could be a non-profit, generous cause dedicated to the school’s (or student’s) needs. Try to connect your potential donors to the cause in an emotional way.
2) Send out the right message: Give out the right message that aligns with the purpose. While writing up your pitch, it is crucial for you to clearly state your purpose. If you have a lot of people asking you about how you plan on achieving your purpose, then you have clearly failed to deliver your message.
Include all details, pictures, backup plans, testing and screening pitches, etc. Create appealing pitches with the help of videos, catchy high-quality images, and posters.
3) Select the right platform: Select genuine, safe, and transparent platform. Here are top 7 crowdfunding sites for non-profits and higher-ed schools. Platforms that best fits your needs should be sought out.
4) Divide Goals into Sub-goals: Having exceedingly high expectations formeeting the target all in one go, would be a little overwhelming for every participant. Break down the complete project into smallersub-goals and set attainable time limits. This is important to keep the interest of the participants as well.
5) Leverage your network: Make use of your network besides the school faculty. Not every member has to be a part of the student group. Try to extend your reach besides the obvious contributors. Faculty members, students willing to help, parents, relatives, friends, affiliates, or anyone in a member’s social network can help. So, don’t be afraid to reach out!
6) Make use of Social Media: Don’t ditch the social media strategy. Many students are top fans of social media and are very good at keeping up with the latest apps. Use short, catchy messages to grab the attention of your potential funders. This also applies to other channels: newsletter, emails, blogs, local media, etc.
7) Rewards for Top Participants: A clever strategy is to keep the participants motivated by implementinga reward-system. Certificates are great for recognition and useful for students in the “extra-curricular” section.
Also, make sure that you thank the donors for their contributions, especially the largest contributors. You can also mention the incentives before they actually make the contributions as a means to encourage heavier funds. The biggest contributors couldbe presented with small gifts signifying the theme of the cause (try to make it useful though). Don’t forget to attachan exquisite and personal thankyou note to show your appreciation for their contributions.
Rochelle Ceira is a keen blogger who loves to share her vast academic expertise to students who seek UK dissertation writers help.