BY CHARLOTTE MCGILL,
Congratulations! You have your product idea, which has been thoroughly researched and planned, and now you have your crowd funding page and pitch all ready to go. All that’s left now is to hit the go button and wait for the investments to come rolling in right? Wrong! The final part of any successful crowd funding pitch is promotional activity. And we don’t mean the odd tweet here are there with a status report. You need to be active active active! It’s just like starting up a new business – you need constant activity to help people know who you are and what you are trying to do. You need to be continually promoting your business, and actively promoting your pitch wherever you can to increase its chance of success.
There are hundreds of ways you can promote your pitch – and you need to find a few that are right for you and your product. Think about what kind of people your investors are (you should know this already from your planning stage) and take a look at their lifestyle. What sort of things do they read? Where do they go to relax? What social networks do they use? Use all of that information to get your pitch in front of them as often as you can to promote investment. A few things to consider to help you promote your pitch further might be:
Holding a Launch Event:
If you are lucky enough to already have a crowd of people – say clients suppliers, members etc – then it might be a good idea to hold a launch party for them as soon as you launch your pitch. Gather them all together to network and entertain – and make sure that mobile and wireless signal is strong in your location so that people can invest straight away.
Friends and Family:
They are there to support you in your endeavours – so get them shouting about your pitch to anyone who will listen. They themselves might not be able to invest – but ask them to send a tweet, post a link or share a photo. And don’t just ask once – keep on going until you reach your target.
Networks and Contacts:
See the above point. And don’t be shy here! Use people you know in business and see if you can line up 10 investors for the day your pitch goes live.
Current Customers and Suppliers:
See both of the above points – no one is going to begrudge you for asking, so go on and ask!
A guardian angel investor is one who will provide you will a ig influx of capital before and during your pitch. These large investments are a great way of increasing visibility and keeping up momentum in your pitch.
Once you’ve received an investment – ask the investor to share the fact that they invested. They don’t have to share what they invested. But they obviously thought your pitch was a good enough idea to put some money behind, so ask them to shout about it to everyone they know.
At the moment crowd funding is a very hot topic – so make the most of it. Send out some well written press releases to every outlet you can think of – the local papers and magazines, websites, industry magazines, consumer blogs.
The most important thing for you to remember right from the beginning of the process is that crowd funding is hard work. It requires a huge time investment as well as a lot of effort, blood sweat and tears to get a campaign off the ground. Unfortunately the viral pitches are often viral because they are silly, and no really work goes in to fulfilling their promises. After all, not all of us can be as popular as potato salad.