Crowdfunding for Beginners – New Book

By Brian Koscak, CrowdFunding Beat guest contributor,

How to Raise Money for Start-Ups, Early Stage Enterprises, Charities and Non-Profits

 

unnamed (30)

Late this summer, a new crowdfunding book was released by serial author Iain Williamson of Learn2succeed.com Incorporated. I have read the book and find it an interesting and easy-to-read book of about 156 pages on crowdfunding for beginners. It is perfect for those who are just wading into the subject and want a simple book that looks at equity and non-equity crowdfunding from a global perspective including the United States, Canada and the United Kingdom.

 

I have the privilege of asking author Iain Williamson a few questions about his new book which covers the current ‘state of play’ so readers can quickly get a grasp on what’s in it for them.

 

Q. 1Why did you write the book?

 

Actually, I did not just wake up one day and want to write a book about crowdfunding. For over 20 years, I have been writing a whole series of books on small business financing in Canada which I update every year. In certain chapters in different books I found myself writing about crowdfunding, For example, I wrote about debt crowdfunding in my book on bank and debt financing and equity-crowdfunding in my books on raising venture capital and going public. However, I came to realize that my writing was a little superficial. So, I decided to take the bull by the horns and delve into the subject in more detail. Once I did that, I realized that I had enough material for a stand-alone book on crowdfunding.

 

Q.2What makes you qualified to write about crowdfunding?

 

Well, there are no university degrees on crowdfunding; at least not yet! Actually, I worked as a financial analyst in the stockbrokerage business for five years so I guess that’s where I acquired the skills to pick companies apart to see how they tick. In essence, I used the same approach in trying to get a handle on the concept of crowdfunding.

 

Q.3Obviously, Learn2succeed.com isn’t your name, so why the pseudonym?

 

Good question! I had incorporated the business name quite a long time ago, even before the dot com bubble burst. I thought it was a great name for titles dealing with the digital age; a little like the Dummies series of books but more focussed. Also, it gives me a certain amount of anonymity so I can say nasty things about groups of people I don’t like without them spitting in my eye when I walk down the street!

 

Q.4In that regard, your book contains some sharp criticism for securities regulators.

 

You’re darned right! They’re not at the top of my fan list! Basically, they don’t get it! When there was bi-partisan Congressional support for the Jobs Act, everybody was jumping up and down with joy and predicting how many gazillion new jobs could be created when small businesses were able to raise tons of money in a tight credit market dominated by Scrooge bankers. What they forgot to take into account were the boring regulators hiding behind their mountains of red tape and ready to crush any innovative idea that they couldn’t get their heads around!

 

Q.5Why such harsh comments?

 

You have to go back to the horrors of the 1929 Stock Market Crash when most investors lost their shirts, pants, underwear and everything else. In the aftermath, the American Government decided that it was time to protect the people from themselves. So, the Securities and Exchange Commission was born some years later and set up rules and regulations which heavily restricted the average Joe’s ability to invest in new companies unless he or she had enough assets. The same goes for Canada.

 

Q.5So what’s wrong with that?

 

Well, the average Joe was denied, and still is denied, access to the private capital markets which is absurd. Joe can go down to the racetrack and blow his financial brains out on some nag that wasn’t fed enough oats that morning and Joe doesn’t have to declare his net worth to the bookie before he lays his bet. Likewise, he could go to Vegas and blow his brains out. Moreover, the government will always be all to happy to take his money if he buys a ton of lottery tickets as well. Meanwhile, the poor sod who’s got a great business idea can’t raise two cents to get his show on the road.

 

Q.8Okay, so where does all this lead?

 

As my book shows, crowdfunding has definitely taken off for charities and there are also some spectacular success stories involving rewards-based crowdfunding. When it comes to personal loans, crowdfunding is showing great promise and it appears to be gaining some traction for raising business debt. In fact, The Lending Club is in the midst of an IPO! The challenge, however, lies with equity-based crowdfunding where shares are sold to the public. The Brits have come up with a way to do it but, for the most part, the U.S. and certain provinces in Canada are bogged down in a quagmire of regulations.

 

Q.9Is there a solution?

 

Absolutely! We have to put some firecrackers under the seats of the regulators and get them to think outside of the box! Now, that’s a tall order but it can be done and my book suggests some practical ways to get the show on the road. I encourage people to buy a copy of the book, obviously since I wrote it and it pays the bills, and join the debate!

 

Q.10So what topics are covered by the book

 

The titles of the various chapters in the book are set out below so you have an idea of the book’s about.

 

Introduction Where Crowdfunding Fits into the Big Picture
Chapter 1 Preparing Yourself for the Equity Crowdfunding Adventure
Chapter 2 Issues You May Encounter When raising Equity-based Crowdfunding
Chapter 3 The U.S. Equity Model for Crowdfunding
Chapter 4 Crowdfunding in Canada
Chapter 5 Crowdfunding in the United Kingdom
Chapter 6 Crowdfunding Down Under
Chapter 7 The Crowdfunding Loan Model
Chapter 8 The Crowdfunding Rewards Model`
Chapter 9 Raising Money for Charities & Non-profits
Chapter 10 The Future of Crowdfunding

 

Q.11 So how can one order a copy of your book?

 

That’s easy. The book can be purchased securely online at http://crowdfundingforbeginners.biz/ or from our regular site at www.ProductivePublications.ca  Both sites are set up for purchases in $CAD using VISA, MasterCard or AMEX.

 

Americans can purchase from our $USD site at  www.ProductivePublications.com using VISA or MasterCard in $USD.

 

Purchases can also be made to our order desk toll-free for US and Canada at 1-(877) 879-2669.

 

The title is also listed on www.Amazon.ca and www.Amazon.com

 

Info about the Learn2succeed, myself, the author of the book and Productive Publications can be found by clicking the links at the bottom of the intro page at http://crowdfundingforbeginners.biz/

Concluding thoughts


Thanks Ian for your candour and for writing a book for investors, companies and others who want a non-lawyer, non-technical book about crowdfunding.

Tags: , , , ,

HEADLINE NEWS

Telegraph.co.ukThe biggest crowdfunding failuresTelegraph.co.ukThe popularity of equity crowdfunding has exploded in the UK, with platforms such as Crowdcube and Seedrs having raised hundreds of millions from investors wanting to buy a slice of an early stage business. But such invest [...]

VentureBeatHow crowdfunding will transform inner citiesVentureBeatIt's been only six months since Regulation Crowdfunding was legalized, and it's already proving to be highly successful funding source for new businesses. 50 percent of companies that have closed on their fina [...]

Israel's Insulog launches crowdfunding campaign for smart insulin ...FierceBiotechInsulog launched a crowdfunding campaign for a connected insulin tracker for diabetics who use insulin pens.and more » [...]

ForbesThree Tips For Chinese Startups Launching In The U.S. Market Via CrowdfundingForbesEntering international markets has always been challenging, but some Asia-based companies have a found a surprising new strategy: crowdfunding. Three of the largest crowdfunding campaigns this sum [...]

Crowdfunding: A Welcome Resource For ResearchersUtah Public RadioCrowdfunding is a term you have probably heard recently. The idea is to solicit a large number of small to medium donations in order to fund some kind of project or product development, and there are many online platform [...]

wwlp.comMaking sure you're giving to trustworthy crowdfunding effortswwlp.comKNOXVILLE (WATE) – There are more than a thousand GoFundMe and other crowdfunding sites to help people who lost everything in the Gatlinburg wildfires. How do you know you're giving to someone who r [...]

SprudgeRaw Material Are Crowdfunding A Coffee Mill In ColombiaSprudgeThis is not a call-out, it's just a fact, and I include myself among the accused. If you live in a city and like going to coffee bars, chances are you spend more time thinking about what's happening inside [...]

ForbesHow Asia Is Adopting Crowdfunding From The WestForbesEntrepreneurs of the Kickstarter crowdfunding platform make a demonstration with a picture of football player Luis Figo during the Web Summit at Parque das Nacoes in Lisbon on November 8, 2016. PATRICIA DE MELO MOREIRA/AFP/Get [...]

The IndependentThe Supreme Court Brexit case only happened because of crowdfunding – and you won't have heard of the people ...The IndependentWhen you volunteer in a legal aid clinic, you see how many people aren't able to access justice because of a lack of funds. Crowdfund [...]

Cosmopolitan.com4 Women Who Prove You Don't Need to Be Rich To Start Your Own BusinessCosmopolitan.com“It's a ton of work, but the wonderful and challenging part of crowdfunding is that there's no barrier to entry,” she says. “It's open to everyone.” Brown views he [...]

CFB Finance

Marketwired

  • Crowdfunding
  • Crowdfund
  • Peer to Peer Lending
  • FinTech
  • Reg A+
  • Reg CF
  • Crowdfunding USA

Press Release

CrowdFund Beat Media

WATCH: Crowdfunding Securities Lawyers & RegA+ Boot Camp ln.is/www.youtube.co…

Live Crowdfunding .tv

What's Next Step in Regulation A+ JOBS ACTS Title IIII :L Interview : Steve Cinelli with Brian Korn Securities and Crowdfunding/Peer-to-Peer Lending Lawyer, Watch more video library | Conference | Interview | Campaign Showcase | Research | Education |