FAMOUS ‘SHARK TANK’ INVESTOR BARBARA CORCORAN BACKS CLEVER WINE STARTUP UNDERGROUND CELLAR, AND NEW RULES MAY ALLOW YOU TO INVEST TOO
The Season 6 Premiere of ‘Shark Tank’ is Still Two Weeks Away, But That Hasn’t Stopped Lady-Shark Barbara Corcoran from Making Off-Camera Deals in High-Growth Companies like Underground Cellar
(San Francisco, CA) – September 17, 2014 – It’s rumored that celebrity investor Barbara Corcoran has been busy making deals during the filming of Season 6 of ABC’s hit reality series ‘Shark Tank’, which returns to airwaves September 26th at 8/7c on ABC. However, it’s what Corcoran has been doing off-camera that really has people talking. She has taken advantage of updated SEC regulations to allow the general public to invest alongside her in the companies she hand picks to invest in. Barbara Corcoran Venture Partners as she’s calling it, isn’t a typical VC fund though; instead she’s teamed up with AngelList which seamlessly allows interested investors to contribute as little as $1,000 in companies Barbara feels are worthy of investment. The latest deal that Corcoran has invested in is Underground Cellar, a clever new wine marketplace that rewards buyers with randomized free swap-outs of their purchases to limited-edition, rare vintage, and large-format bottles. The company is seeking $200,000 from investors, and within just hours after going live to Corcoran’s backers, the deal has already attracted over 60 individual investors to kick-in money to the company.
Unlike other crowdfunding platforms such as Kickstarter or Indiegogo – where new and fledgling startups merely offer goods or services to backers – AngelList awards real equity ownership of the company being invested in. This equity means the backer has the right to call themselves “co-owner” of some of the most promising high-growth companies, which could one day become the next Twitter or Facebook, potentially providing life-changing payouts as well.
In order to participate in these deals, the backer must not only be willing to fork over a minimum of $1,000 per investment, but also meet certain ‘accredited investor’ criteria such as having an annual income of at least $200,000 or $1,000,000 in assets. While this still precludes much of the populous from participating, these new SEC “Regulation D” rules are expanding the reach of these startup investment opportunities once reserved only for the most elite investors. Now that investors like Barbara Corcoran are bringing these deals to AngelList, new investors looking to get their feet wet with startups can easily invest while getting expert guidance from those they trust.
Barbara Corcoran’s exposure on the TV show ‘Shark Tank’ provides her access to unprecedented deal flow, giving those who back her syndicate unique opportunities to invest in innovative companies with tremendous growth potential. Her investments run the gamut from ingenious consumer products to disruptive technologies. “What I look for in picking companies to invest in are all-star teams with proven pedigrees and a track record of success,” says Corcoran, “and that’s exactly why I’m excited to be investing in Underground Cellar.”
Underground Cellar is led by 28-year-old CEO and Founder Jeffrey Shaw, bringing sommelier-curated wine collections to buyers’ doors. The site’s unique features include randomly upgrading purchases to limited-edition, rare-vintage, and autographed large-format bottles; as well as unlimited free wine storage allowing buyers to pick-and-choose bottles from their collection to be shipped out on-demand at any time. Since launching his UndergroundCellar.com site in April, Shaw has already raised in excess of $1,000,000 in investor funding, has built a 10-person team based in San Francisco, and has sold over half a million dollars worth of wine.
About Underground Cellar
Underground Cellar is an innovative online wine marketplace for discovering and buying premium wine that randomly rewards consumers with free bottle swap-outs to rare and private-stash bottles from prestigious wineries. Members can increase their chance of being upgraded to a higher-value bottle by referring friends, purchasing wine, and participating in discussions with other users. The company, which is located in San Francisco, CA, allows its users to purchase wine from its preeminent winery partners, and allows its members to accumulate and store their purchases for free and for an unlimited amount of time in its state-of the-art wine cellar in Napa Valley, CA. Built upon an active, diverse community of 50,000+ wine lovers and vintners, Underground Cellar is changing the way consumers discover, buy, and store their wine. For more information, visit www.undergroundcellar.com or www.facebook.com/ucellar
Underground Cellar, CEO
Underground Cellar Executive Team