How to make a crowdfunding video that sells itself

Byjohnathan leow, I’ve had a lot of fun coming up with the video concept for my previous crowdfunding campaign, the PROTAG Duet. That video eventually went viral and received over 9,000 Facebook shares.

But the greatest lesson learnt was that in order to make a video go viral, we must intentionally have the mindset to make one that sells by itself from Day One.

duet video 730×314 How to make a crowdfunding video that sells itself(Duet’s campaign video has over 9,000 Facebook shares)

Though it is not a requirement for crowd funding campaigns to have a video, Kickstarter statistics show that campaigns that have a video are 66 percent far more likely to raise funds than those that don’t. Videos are great ways to tell your product’s story, as well as for viewers to make a human connection with you, the product creator.

Let’s look at three powerful ways we can make crowdfunding videos that sell by themselves:

1. Videos that sell ‘steal’ ideas from other great videos

“Good artists copy. Great artists steal“- Steve Jobs

Remember this famous quote?

There’s a fine line between copying and stealing. Copying means explicitly taking someone else’s idea and calling it your own. But if you are inspired by an existing idea, and modified it so that its your own, that’s the context of what Steve Jobs was referring to.

While its a controversial statement, it holds weight. It’s true even for the process of learning. We learn everything in life by imitating others. For example, if I want to get better at cooking, I’ll imitate the cooking of great chefs by following their tips, advice and recipes.

The same thing goes for making great videos. Videos that sell usually borrow concepts and ideas from other videos that have proven to work.

If this is your first time making a video, don’t be intimidated. Seek successful campaigns out, and spend time watching and observing what makes great video. After all, if a video has already proven itself to make good money, why risk reinventing the wheel?

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