By Erin Kienzle, Crowdfudbeat guest contributor, We hear from a lot of people who want to crowdfund, and the majority of folks have amazing, creative, inspiring ideas. However, they all seem to have the same problem. It takes them TWENTY MINUTES to tell us what they want to do. If you can’t sum it up in 20 – 30 seconds, you’ve got no chance on Kickstarter or Indiegogo. Nowadays, everyone has a short attention span. So if you want to get attention and be memorable… you have to do so quickly. Be short. Be clear. Be compelling. To be successful in crowdfunding you need to clarify your message before you even think of launching a campaign. Basically it comes back to the old fashioned “elevator speech.” Imagine you’re in an elevator with a stranger. As you descend a couple floors, the stranger asks, “What do you do for a living?” You have a very short time to answer before the elevator dings… the door opens… and the stranger walks away. Crowdfunding is the same way. There are thousands of projects fighting for backers. If you don’t have clear basic messaging from the beginning, you’re bound to fail. Your Crowdfunding Elevator Pitch So before you start working on your Kickstarter or Indiegogo campaign, hone your elevator pitch. Once you can sum it up in a few sentences, it will make your entire campaign that much easier. You can follow these steps to make it easier. 1. What’s your product? “I make eco-fashions for young girls.” 2. Communicate your USP – Unique Selling Proposition This is where you stand out from the crowd. What do you want this person to remember about you? What’s in it for them? Why would they want your product? Why are you interesting? “My shirts are unique because they have inspirational messages that boost self-esteem and make girls feel proud and beautiful. 3. What’s your goal? “I have the design, now I just need to raise money for the printing.” 4. Have A Call To Action Do you have any daughters, granddaughters? If so, you know how important it is to give them good self-esteem. I’m launching my Kickstarter campaign next week. Here’s my info. Spread the word if you know anyone who would be interested in making young girls feel awesome. So there you have it. It’s really easy to make an elevator speech, and it forces you to condense and simplify your idea. What’s your elevator speech? Are you spreading the word now before you launch your campaign? If you liked this article, stop by at Strategic Crowdfunding for more crowdfunding tips.
Erin Kienzle Crowdfunding Specialist | Copywriter | Speaker | TV Personality http://www.strategiccrowdfunding.com/