Crowdfunding craze relies on psychological impulses


(WHNT) – Jennifer Stocum takes on a short tour of one corner of Billy Hunter Park in Hazel Green. She wants to build a handicap accessible playground.

She has meetings scheduled with all kinds of movers and shakers to get the thing going, but she also started a gofundme page.

She got the idea from a donation she made, “I have a friend with really bad health issues, and she needed to go to Boston to get some medical treatment. And they had started a gofundme account for her.”

When it comes to the park, online fundraising lets organizers get the jump without depending on government intervention.

But these websites have attracted tons of causes – from sending folks to college to buying kids toys.

They work – because of science.

Clinical Psychologist Dr. Roger Rinn explains, “Modern research in psychology has shown that when you give, when you are generous to someone else, there is an enormous amount of brain activity in the part of the brain that’s reinforcing – the nucleus accumbens, where you remember pleasure and good things.”

From the psychological perpsective, it just makes sense for people behind causes like a would-be playground to appeal directly to donors.

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