Seize the right opportunity Crowdfunders often try to raise money for projects that the process is not designed to underwrite. Avoid rewards-based projects, in effect you are making a donation not an investment in return for a mug, T-shirt or mention as a donor on a web site. These are philanthropic rather than money-making opportunities. Similarly, non-profits are called that for a reason, and seeing an investment return by giving them cash is unlikely. Research successful campaigns.