What To Look For In A Crowdfund Investment

 By Jim Atkins,

Crowdfunding is a new buzzword among investors, but few understand how to look at opportunities that are likely to fly and waste time pledging cash to no-hope projects. Picking the right crowdfunding deal is hard work and many investors do not understand how the process works. The plain truth is most crowdfunding projects do not achieve lift-off because the organisers put forward a poor pitch or are looking at raising cash for pipedreams. Crowdfunding pitches are often a last-chance saloon for deals that will never work and have been turned down by every other fund raising channel. Here are some tips to weed out the wheat from the chaff in crowdfunding: –

Crowd Funding Concept - Magnifying Glass.

Seize the right opportunity Crowdfunders often try to raise money for projects that the process is not designed to underwrite. Avoid rewards-based projects, in effect you are making a donation not an investment in return for a mug, T-shirt or mention as a donor on a web site. These are philanthropic rather than money-making opportunities. Similarly, non-profits are called that for a reason, and seeing an investment return by giving them cash is unlikely. Research successful campaigns.


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