Tatyana Kapkan / North Shore Outlook,
In the past few years, crowdfunding has evolved from an oddball Internet fad to a legitimate tool to attract money for your cause.
In the time since it made its first curiosity-inspiring appearance on the scene, crowdfunding has been behind successful fundraising campaigns for a wide range of projects, from Sundance movie premieres to bicycle accidents that deprived the cyclist of an income to weddings with pricetags the happy couple weren’t married to.
Just the same, it remains a fairly out-there idea for lots of folks, an enduringly mystifying means of raising money that sometimes inspires more confusion than confidence.
Time to demystify.
Its relative novelty notwithstanding, crowdfunding is an entirely valid and increasingly effective method of attracting financial support for a goal.
Here’s how it typically works: a professional crowdfunding platform like FundAid FundAid oversees a campaign on clients’ behalf. That means it manages their digital requests for money and also its collection.