By Kate Abbey-Lambertz,
Kickstarter has helped thousands of people raise over $700 million for their projects, from independent films to the world’s largest jockstrap. But what about the other, more everyday projects people want to fund?
BoostUp, a startup that recently snagged a $1 million investment and moved to Detroit from Chicago, lets users start free accounts to raise money for vacations, cars, houses and weddings — and encourages them to ask friends and families to donate to “life’s big purchases.”
Unlike Kickstarter, users don’t have to raise an amount within a certain timeframe. Instead, the site treats users’ funds like savings accounts. BoostUp also allows commercial partners to provide incentives, like Hyundai, which will add a savings “boost” of up to $500 for users who buy one of their cars. Currently, that seems to be the only available boost — but BoostUp said it has deals with 142 car dealerships in 31 states and will announce more partnerships soon.
“It’s like a bank plus crowdfunding,” founder and CEO John Morgan said in a statement. “It’s free to transfer funds and it’s free to use.”
Morgan originally launched the startup as Motozuma in 2010, which had a similar intent but solely focused on cars. According to Crain’s Detroit Business, Hyundai hassold over 3,000 cars through the site since 2010. BoostUp plans to make money from companies’ subscription fees.
It seems to be more and more common for people to crowdfund what were once personal expenses, or at least for sites to offer them the ability.
Crowdtilt, which launched last year, bills itself as a funding platform for “group experiences, purchases, and causes.” It started after its founder developed software for charities to group-fund donations that his friends wanted to use to coordinate payments for party bus rental and Fantasy Football leagues, according to Forbes. It seems to be geared at groups trying to split costs more than looking to outsiders to raise funds.
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