Franchise Tries to Lure Potential Buyers With Crowdfunding


June 12, 2014
A frozen-yogurt chain is trying to spark interest among potential buyers with a new take on crowdfunding.

Late last year, Forever Yogurt Franchise Co. launched a platform called, where franchises can fund new outlets by letting multiple people buy ownership stakes and thereby pay a lot less than they would for a whole store.

Forever Yogurt, which operates more than 20 locations in the U.S. and China, has secured $650,000 for a new store in Chicago. The 25 investors will get a proportional share in the profit and have a say in who acts as the location’s operating manager. They can also advise on day-to-day decisions if they choose.

The company is seeking funds for 12 more outlets, while other businesses have signed on to raise funds through the platform.

Tough Times

The effort comes during a tough time for would-be franchisees. The demand from potential buyers has steadily increased since 2010, and outpaced what banks have been willing to lend.




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