Crowdfunding is transforming the way that many enterprises think about how they engage their customers and create products and services. This book explores the opportunities presented by crowdfunding and crowdfunded innovation, and how major companies such as Coca-Cola, Proctor & Gamble, Clorox, Nike, Dodge, Google, American Express and ABN Amro are using crowdfunding and how it is radically accelerating new product developments and launches, as well as becoming a key component of CSR and community impact programs.
The ability to tap into the creativity and knowledge of customers, consumers and employees to drive collaborative open innovation, co-creation, and crowdsourcing as a resource is largely untapped by enterprises. There are however, an increasing enterprise interest, and this book gives an account of enterprises’ experiences with crowdfunding.
Crowdfunding: The Corporate Era provides an in-depth analysis of enterprise-level crowdfunding drawing on several key themes: (1) Review of the current crowdfunding market; (2) The crowdfunding opportunity for enterprises; (3) Best practices and strategies for implementing crowdfunding into the enterprise; (4) Relevant case studies from various types of organizations. We are open to topics not covered by these four themes that help illuminate the growing use of crowdfunding by enterprises globally.
1. Review of the Current Crowdfunding Market. We invite chapters that focus on the current state of the global crowdfunding market. In particular, we are interested in papers that review, compare and analyze the common and distinct features of the crowdfunding market. We are especially interested in contributions that highlight the growth of crowdfunding models in enterprises and organizations outside of the US.
2. Case studies that illustrate the impact of corporate Crowdfunding. We welcome the submission of case studies that illustrate the potential, implementation issues and impact of corporate crowdfunding in various types of organizations; for-profits as well as nonprofits, and within any industry. We also encourage submissions that cover different angles within the organization – Finance, Marketing, R&D, etc. For those who have directed crowdfunding in organizations, this will be an opportunity to distill lessons learned.
3. The Crowdfunding Opportunity for Enterprises. We welcome the submission of chapters that highlight the crowdfunding opportunity for enterprises. These can include best practices and stories of successful crowdfunding within large enterprises, as well as analysis relating to market validation, intrapreneurship, open innovation 2.0, client empowerment, new business opportunities, and CSR.
4. Strategies for Implementing Enterprise-Level Crowdfunding. We welcome the submission of chapters that provide concrete strategies for implementing crowdfunding into the enterprise. We especially welcome submissions by agencies, platforms and innovation officers who can address strategy in terms of market opportunity, and in terms of securing internal buy-in for the initiatives.
DEADLINES FOR SUBMISSION
Abstract submission deadline: June 1st, 2014
Please submit a 250-words abstract and explain which of the four themes your chapter will explore. A separate page can include an introduction to the author and his or her experience.
Manuscript submission deadline: September 15th, 2014
Following the review process, the final version of accepted manuscripts should be submitted by: Nov. 15th, 2014.
Tentative publication: Early 2015
SPECIFIC INSTRUCTIONS FOR SUBMISSIONS
Manuscripts should be submitted electronically in MS-Word to Dan Marom, Joint Editor, at: email@example.com. All manuscripts will go through a thorough review process. Accepted authors will receive detailed information and manuscript guidelines before July 1st, 2014.
Language: Manuscripts must be submitted in English only
Dan Marom, Hebrew University of Jerusalem. Email: firstname.lastname@example.org
Kevin Berg Grell, University of Southern Denmark. Email: email@example.com
Richard Swart, Research Director, Innovation in Entrepreneurial and Social Finance, University of California, Berkeley. Email: firstname.lastname@example.org