Crowdfunding Campaign Tools

Indiegogo posted a list of tools to aid crowdfunders in their campaign creation and managing their crowdfunding campaign before, during and after.  This was compiled by Indiegogo staff blogger Andrew Nunnelly.

  • Pitch Video
  • Video Hosting
    • Vimeo — consider themselves home of high quality video.  Good editing tools.
    • YouTube — Part of the Google portfolio, great for sharing.
  • Blog — Many projects use their campaign as their blog.  Some continue to use it after the campaign is completed. Below are several options for off site blog applications.
    • Tumblr – now part of yahoo, great for content which is heavy on images.
    • WordPres – king of the hill for open source cms platforms
    • Blogger – Google blogging application
  • Landing pages:
    • Unbounce — Allows you to create landing pages for surveying your campaigners or advertising your campaign via things like Google Adwords.
  • Social Media Presence:
    • Facebook — A must for any crowdfunding campaign.
    • Google+ — Creating a Google+ Page for your campaign is great for connecting with a slightly different crowd than on Facebook.
    • Twitter — Another must have for any crowdfunding campaign.  Best to build your follower list early.
    • Pinterest — A great place to get involved in the conversation around the topic(s) of your campaign — as well as a place to share pictures relevant to your campaign.
    • Instagram — Picture sharing. Great for everything from sharing pictures of perks to snapshots of their campaign page.
    • LinkedIn— Social media with a business twist.
  • Shortened Links —
    • Bitly — Bitly’s tracking tools to see how many clicks you’re getting and from where.
    • Google
    • – from HootSuite
  • Music Sharing — Musicians, you probably already know these ones, but if not — these are great ways of sharing your current music with potential contributors to get them excited about supporting your musical efforts.
  • Photo Editing:
    • FotoFlexer — Whether you need to edit photos for your campaign page or perks, this is a free and user-friendly online solution.
  • Create Infographics — Great for generating graphic explanations and visual data of your campaign.
  • Slideshows:
    • SlideShare — A good way to share images from your campaign.
    • Scribd – Another good platform to share, distribute or embed documents.
  • If You Need an Extra Hand:
    • TaskRabbit — Outsource your tasks.
    • Zirtual— Virtual personal assistants.
    • Mechanical Turk – From Amazon, brings workers and tasks together
    • Elance – Hire freelancers for anything.  Strong on graphic design projects.

 Campaign and Team Management

  • Task Management:
    • BaseCamp — A great way to delegate and manage tasks with your campaign team.
    • Teambox – Project management platform.  Apps are available.
    • Trello – Project management.  Apps are available.
    • ZenDesk– This is more of a ticketing / support platform but depending on your project – you may need it.
    • Hojoki – This is another application which is tough to classify as it can do so many different things and integrate with so many other applications.
    • Doodle – Web based meeting scheduling tool.
  • Document Collaboration
    • Google Docs – Google docs allows you to share / edit all types of files.
    • Evernote – it is a bit hard to classify Evernote as it can do so many different things.  It also integrates with many other applications so this is a good place to start.
  • Sharing Large Files — Many email clients have limitations on the size of files you can share. These sites provide free and paid services for exchanging larger files.
  • Tracking:
    • Google Analytics — Industry standard site tracking tool.
    • Batchego — Batchego let’s you take the information in your campaign and create a world map of your contributors.

Spreading the Word – 

  • Create Pre-Campaign Buzz:
    • LaunchRock — Launch Rock allows you to create a “Coming Soon” page.
  • Email Management:
    • MailChimp — Email marketing tool. Great analytics, plenty of apps.
    • Sendy – Uses Amazons SES
    • Boomerang for Gmail — A plugin for Gmail that allows you to schedule emails.
  • Social Media Best Practices:
  • Social Media Management:
    • HootSuite— You can schedule tweets in advance.
    • TweetDeck — A free alternative to Hootsuite, developed by Twitter.
    • Klout — Social Media measurement tool. Creates a “Klout score” for social media accounts.
    • Webstagram — A web-based app that lets you monitor Instagram hashtags and mentions.
    • Pinstamatic — A manager for Pinterest.
    • Instajelly — Similar to Pinstamatic — but for Instagram.
  • Social Media Amplification:
    • ClickToTweet —  Provides you with a link that serves a tweet you’ve written for people to send to their followers.
    • — Allows you to create an online newspaper around your campaign’s social activity.
    • RebelMouse – real time social publishing
    • – share ideas that matter
    • ThunderClap— Amplify your message with the power of the crowd
  • Finding Related Audiences:
    • Google Alerts — Tag key words on topics and receive alerts.
    • Meetup — Search for interested groups, schedule meetings.
    • HelpAReporter— Connect with reporters by sharing your expertise.
  • Engagement Tracking:
  • Paid Advertising —
  • Additional Exposure:
    • Reddit—  Great resource for everything on the internet.


  • Custom Printing — If you have an image or logo you want to put on a perk, the following sites have countless things to print them on.
  • T-Shirts:
    • TeeLaunch — Will print and ship your T-Shirt rewards. Founded for to support crowdfunding campaigns.
  • Shipping:
  • Fulfillment Management:
    • BackerKit — Designed for Crowdfunding campaigns. This site helps you service your post crowdfunding supporter needs.
  • Surveys and Online Forms — Surveys
  • Marketplace for Crowdfunded Products:
    • OutGrowMe – Online market place for your crowdfunded products.

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